Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Auto Services
More Collision Work.
Better Insurance Referrals.
After an accident, drivers and adjusters choose shops they trust to fix it right, document the claim, and communicate clearly. Marketing has to prove that before the first estimate.
HeyLead helps body shops win local collision searches, bring in insurance-approved and direct-pay customers, and turn estimate requests into scheduled repairs.
handshake verified star
Trusted by auto body shops to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Designed for collision centers that compete on quality, cycle time and insurance-ready process, not race-to-bottom estimates.
check_circle Independent body shops growing beyond adjuster hand-me-downs
check_circle Multi-location collision groups needing consistent local demand
check_circle Shops expanding direct-to-consumer work alongside insurance jobs
check_circle Owners who want estimate requests that actually book in
Who buys, and what they search
groups
Who you are marketing to
- personDrivers after an accident choosing where to take the car
- personOwners with dents, scratches or bumper damage who want a cosmetic fix
- personPeople paying out of pocket or below the deductible who compare estimates
- personCustomers sent by an insurer who can still pick their own shop
- personFleet and dealer managers who need repeat paint and body work
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What buyers search for
searchauto body shop near mesearchcollision repair near mesearchcar dent repair costsearchbumper repair near mesearchbody shop that works with insurance
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Ready to book
- boltThe caller mentions an insurance claim and asks if you handle it
- boltThey upload photos or ask how to get an estimate without coming in
- boltThey ask how long the repair will take and whether a rental is available
- boltThey ask for the earliest day to drop the car off
What drives their decision
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Reviews about quality, paint match and communication
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Photos of finished repairs and a clear explanation of the repair process
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Experience working with insurance companies and handling the paperwork
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A fast, easy estimate and an honest timeline, including rental car help
How we capture intent
search
Collision and cosmetic pages
Pages for accident repair, dents, bumpers, paint and refinishing, with photos and a plain explanation of how a repair works.
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Google Business Profile
Your map listing with hours, photos of your shop and finished work, and a clear way to request an estimate.
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Google search ads
Ads for accident and repair searches in your area, sent to a page where a photo estimate or a call is one step away.
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Reviews and updates
Asking for reviews after pickup and showing repair updates, so customers trust you before and after the insurer is involved.
my_locationDrivers will travel farther for a body shop they trust than for an oil change, but not across the whole metro area. We set the area by the neighborhoods and roads your customers come from, and widen it only if you can handle the extra volume.
Our Body Shops Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Body Shops marketing services
search
SEO for Body Shops
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "auto body shop near me"
- checkClear answers to questions people ask when comparing options like "collision repair near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Body Shops
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "auto body shop near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Body Shops
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how body shops customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Body Shops
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "car dent repair cost" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Body Shops
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Body Shops
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Body Shops
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "auto body shop near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More estimate requests from local collision and cosmetic searches
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Pages that explain process, warranties and insurance experience
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Stronger review volume around quality and communication
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Faster quote follow-up so competitors do not win on speed alone
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Tracking from ad or search through scheduled repair
This is body shops marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about body shops marketing? We have got honest answers.
How do people choose a body shop after an accident?
Many get a suggestion from their insurer, a tow driver or a friend, then check the shop's reviews, photos of finished work and how clearly it explains the claim steps. Drivers have the right to pick their own shop in many cases, and they compare how well the shop communicates, not just the estimate.
What counts as a good estimate request for a body shop?
A good request includes photos of the damage, the make and year, whether the car is drivable and whether an insurance claim is open. A person asking for a price over the phone with no details, or a part for a home repair, is not. We track which pages and ads bring complete requests.
Is there a busy season for collision and body work?
Winter weather, icy mornings and holiday traffic often bring more collisions, and hail or storm damage can create a sudden rush. Cosmetic work like scrapes and dents is steadier and often booked before a sale or lease return. We plan content around your own pattern of jobs.
How do I show my registration, training and insurance?
State your trade registration, the manufacturer or industry repair training your technicians hold, your business insurance and the written repair warranty in plain words. Drivers also look for proof the shop can calibrate driver-assist sensors. You confirm every detail we publish.
What should I have ready before we start?
Your hours, the insurers you work with and your approach to claim paperwork, plus how you handle loan cars or rentals. Add photos of finished repairs, your paint booth and your team, and tell us which shop management system you use for estimates and status updates.
How soon will more estimate requests arrive?
Paid ads can bring first requests within weeks once the photo estimate form and phones work. Map and search visibility build over months. We do not promise job numbers, because location, capacity and local competition all play a part.
What does HeyLead do and not do for a body shop?
We build pages, ads, listings and tracking, and report on estimate requests and booked repairs where you share them. We do not write estimates, dispute claims with insurers or advise drivers on their policy. Prices, repair methods and warranty promises stay with you.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Collision Pipeline
If you run a body shop and want more quality estimate requests without depending only on insurance lists, let us talk.