Industry expertise · built around buyers

Travel and Activities Marketing for US Attractions and Stays

For US businesses that sell time, places and experiences: tour and things-to-do operators, kids camps, venues, hotels, campgrounds, bowling alleys, mini golf courses, wineries and more. Visitors compare options on their phones, often the same week they go. We run search, Google Ads, Meta Ads and website work that shows hours, prices and availability clearly, then report calls and bookings in dollars rather than clicks.

Explore industries

Tour guide leading a group of travellers. Photo by Mico Medel on Pexels

Owners who already run this path

Visitors decide on a phone, close to the date

Many people searching for things to do, a bowling night or a bar for Friday choose within a day or two. They check the map pack, photos, hours, parking and recent reviews before anything else. Your listing, site and ads need to answer those points on the first screen. We keep opening hours, ticket options and directions accurate everywhere, so a tourist or a local never has to guess before booking or calling.

Summer, spring break and the holiday run

Demand in the US moves with the school calendar and the weather. Camps fill early in the year, beaches and pools peak from Memorial Day to Labor Day, campgrounds book out around long weekends, and malls and churches see their biggest crowds near Easter and Christmas. We plan content and ad budgets around your own calendar, so spend rises before the rush rather than after it has started.

State and local rules that shape your wording

Rules differ by state and city. Camps may need a state license, bars follow state liquor laws and age checks, taxis and hackneys answer to city or county permits, and hotels and tour sellers must show pricing clearly. We write from facts you supply and name your permits only where you give them to us. The business keeps responsibility for compliance, and we flag points worth checking with your own adviser.

Bookings in dollars, not just clicks

A click on an ad is not a guest. We track calls, form fills, ticket sales and booking-engine confirmations back to the search or ad that started them, and report revenue in dollars where your system lets us see it. Wine tastings, hotel rooms, camp registrations and event inquiries all get their own conversion points, so you can see which channel actually fills the schedule.

What to gather before the first audit call

A short list saves weeks. Pull together your current ticket or room types, capacity per time slot, blackout dates, and the photos you actually own. Note which permits and insurance details you are happy to see on the site, and who answers the phone and the booking inbox. We also ask for your booking engine name, Google Business Profile access and analytics. With those in hand, the audit is specific to your operation instead of a generic checklist about travel websites.

Photos, reviews and proof on the first screen

Visitors scan for evidence before they read a paragraph. Real photos of the place, a clear map pin, recent reviews you are free to quote, and a plain note on what is included all build trust fast. A campground wants site photos and hookup details, a camp wants staff and daily schedule, a winery wants the tasting room. We lay these out for small phone screens and keep claims limited to what you can support.

Common mistakes that waste a short season's budget

The usual leaks are easy to spot: ads that send everyone to the homepage, stale hours on a map listing, a booking button hidden below the fold, and no separate page for groups or birthdays. Another is bidding on your own name while ignoring the searches that bring new guests. We fix the basics first, then spend where a peak weekend or a school break gives the budget room to work.

Travel and Activities

Questions about this hub

Are you a travel agency or a booking platform? expand_more

No. HeyLead is a remote performance marketing agency, so we do not sell tickets, run tours or take bookings for you. We bring the right visitors to your own site and booking system.

Can you help if most of our sales come through third-party booking sites? expand_more

Yes. We work on growing direct bookings through search, ads and a clearer website, so you rely less on commission-based channels. We also keep your listings consistent so those platforms send informed visitors.

Who handles what between us? expand_more

We handle the marketing: search, ads, pages and reporting. You keep every business decision, including prices, availability, safety, licensing and legal compliance. We write from the facts you give us.

How do you cope with a short, busy season? expand_more

We plan around your calendar, building pages and audiences before the peak and trimming spend in quiet weeks. Reports show what each period produced, so next season starts from evidence.

How do we get started? expand_more

Ask for the free audit. We review your site, listings and current ads, then tell you what we see. To begin work we usually need access to your website, Google Business Profile, ad accounts and analytics.

How should we judge whether an agency is the right fit? expand_more

Ask who will actually do the work, what you will see in each report, and how they connect spend to bookings or calls. Be wary of anyone promising a ranking or a revenue figure. A good partner explains the plan in plain words and shows you the data.

Do online reviews really affect bookings? expand_more

Reviews shape which listing a visitor picks from the map results, and a recent, thoughtful reply shows that someone is paying attention. We help you ask happy guests for feedback in a way the platforms allow. We never write reviews or buy them.

What should we expect in the first 90 days? expand_more

Early work is mostly foundations: tracking, listing clean-up, page fixes and the first ad tests. Search rankings tend to move slowly, so we report on what has been set up, what has been learned and what comes next. We do not promise specific results.

Marketing from $500 USD a month

Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.

Starting at

$500 USD per month

Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.

Get a Free Audit

What $500 a month covers

Pages
Included
Pages built around the searches your buyers actually type.
Search and ads
Included
Search and ads aimed at people ready to inquire.
Tracking
Included
Calls, forms and bookings tagged to the search, ad or page behind them.

Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action.

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest.

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads.

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data.

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.

Certified and experienced

Certified where it matters. Accountable for the outcome.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.

Google AdsCertified

Google AnalyticsCertified

Google Tag ManagerCertified

Operating since 2010Proven experience