Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Travel and Activities
More Site Bookings.
More Shoulder-Season Stays.
Campers book when they trust the photos, amenities, site types and cancellation rules. A vague campground page loses the reservation to a clearer competitor.
We help campgrounds and glamping sites fill calendars with destination search, direct booking pages and campaigns that cut your reliance on booking-site fees.
handshake verified star
Trusted by campgrounds to turn local demand into booked work
Who This Is For
For campgrounds, RV parks and glamping operators who want more direct reservations.
check_circle Family campgrounds filling peak weekends and midweek gaps
check_circle RV parks promoting long-stay and seasonal sites
check_circle Glamping operators selling premium outdoor stays
check_circle Owners who want more direct bookings instead of marketplace fees
Who buys, and what they search
groups
Who you are marketing to
- personFamilies planning a summer camping trip
- personRV owners looking for hookups and a good park
- personCouples and small groups looking for cabins or glamping
- personWeekend campers who want a quick nearby trip
- personGroups and clubs planning a reunion or rally
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What buyers search for
searchcampgrounds near mesearchRV parks in [area]searchcabins for rent near [lake or park]searchpet friendly campgroundssearchglamping near [city]
bolt
Ready to book
- boltVisitors check availability for dates
- boltVisitors read the rules, hookups and pets pages
- boltVisitors view several site types in one visit
- boltCalls asking about a long stay or a group booking
What drives their decision
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Photos of the sites, the grounds and the facilities
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Site types, hookups, pets and other rules made clear
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Reviews from other campers and the feel of the park
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A simple booking path with clear prices and cancellation terms
How we capture intent
search
Search pages for each site type
Pages for RV sites, tent sites, cabins and glamping, each with photos and clear rules.
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Search ads for trip planning
Ads for camping searches near your area, sent to the right site page.
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Map listing and reviews
A Google Business Profile (the listing that shows on the map) with current photos and fresh reviews.
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Shoulder season offers
Campaigns for spring and fall, and midweek stays, when fewer people book.
my_locationCampers often travel from nearby cities and from farther away for a long trip. We target those home markets and the people searching for your area, and we plan for peak summer and quieter months.
Our Campgrounds Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Campgrounds marketing services
search
SEO for Campgrounds
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "campgrounds near me"
- checkClear answers to questions people ask when comparing options like "RV parks in [area]"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Campgrounds
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "campgrounds near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Campgrounds
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how campgrounds customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Campgrounds
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "cabins for rent near [lake or park]" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Campgrounds
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Campgrounds
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Campgrounds
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "campgrounds near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More direct site and cabin reservations
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Stronger visibility for amenity and destination searches
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Seasonal campaigns that improve shoulder occupancy
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Pages that explain site types, pets, hookups and rules clearly
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Tracking from inquiry or booking engine through stay
This is campgrounds marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about campgrounds marketing? We have got honest answers.
How far ahead do people book campgrounds, and does that change our marketing?
Peak weekends and holidays are often booked weeks or months ahead, while midweek and shoulder dates are booked closer to the day. So marketing runs on two clocks: early campaigns for summer and holiday stays, and short-notice ones for open dates. We plan around your calendar and your booking window.
What do campers look at before they reserve a site?
Site photos, the site map, hookups and amp service for RVs, shade, privacy, shower blocks, pet rules, fire rules, quiet hours and the cancellation terms. They also read reviews for cleanliness and noise. Pages that answer these directly lose fewer reservations to a competitor.
Can marketing help campgrounds earn more from cabins and glamping?
Yes. Cabins, yurts and glamping tents have higher nightly value and attract couples and families who do not own gear. They need their own pages, photos and ads, separate from tent and RV sites. We compare how each type books so you can decide where to push.
How do we win more direct bookings instead of marketplace listings?
Make your own booking path as easy as the marketplace one, and give campers a reason to use it, such as a clear site map, a flexible change policy or a returning guest perk. We build pages and ads that lead to your booking engine and track completed reservations.
What helps campgrounds fill midweek and shoulder dates?
Offers for retirees, remote workers and families outside school terms, stay-seven-nights deals and event weekends. We time ads and pages to open dates, and we do not promise occupancy, as weather and local events shape demand.
What should we have ready before we start?
Your site list with types and hookups, rates and rules, current photos and a map, access to your booking engine and a note of your booking windows. Prices, policies and site assignments stay your decisions. We handle the search, ads, social and website work.
What does HeyLead do for campgrounds, and what do you keep?
We run the marketing and report on reservations, calls and group requests by source. You keep control of rates, rules, staffing, site assignments and guest service. We do not write or buy reviews.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill More Sites Directly
If you run a campground and want more direct bookings, let us talk.