Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Travel and Activities
More Site Bookings in Australia.
More Shoulder-Season Stays.
Built for Australian owner-led businesses competing in AU search. Campers book when they trust the photos, amenities, site types and cancellation rules. A vague campground page loses the reservation to a clearer competitor.
We help campgrounds and glamping sites fill calendars with destination search, direct booking pages and campaigns that cut your reliance on booking-site fees in Australia.
handshake verified star
Trusted by campgrounds to turn local demand into booked work
Who This Is For
For campgrounds, RV parks and glamping operators who want more direct reservations in Australia. Campgrounds demand shows up on Google.com.au as "campgrounds near me" and "RV parks in [area]". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Campgrounds buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Campgrounds operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "campgrounds near me" and "RV parks in [area]" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personFamilies planning a summer camping trip in Australia
- personRV owners looking for hookups and a good park in Australia
- personCouples and small groups looking for cabins or glamping in Australia
- personWeekend campers who want a quick nearby trip in Australia
- personGroups and clubs planning a reunion or rally in Australia
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What buyers search for
searchcampgrounds near mesearchRV parks in [area]searchcabins for rent near [lake or park]searchpet friendly campgroundssearchglamping near [city]
bolt
Ready to book
- boltVisitors check availability for dates in Australia
- boltVisitors read the rules, hookups and pets pages in Australia
- boltVisitors view several site types in one visit in Australia
- boltCalls asking about a long stay or a group booking in Australia
What drives their decision
check_circle
Photos of the sites, the grounds and the facilities in Australia
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Site types, hookups, pets and other rules made clear in Australia
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Reviews from other campers and the feel of the park in Australia
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A simple booking path with clear prices and cancellation terms in Australia
How we capture intent
search
Search pages for each site type in Australia
Pages for RV sites, tent sites, cabins and glamping, each with photos and clear rules in Australia.
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Search ads for trip planning in Australia
Ads for camping searches near Sydney, Melbourne and regional Australia, sent to the right site page.
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Map listing and reviews in Australia
A Google Business Profile (the listing that shows on the map) with current photos and fresh reviews in Australia.
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Shoulder season offers in Australia
Campaigns for spring and fall, and midweek stays, when fewer people book in Australia.
my_locationmarketing geo for campgrounds covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Campgrounds Marketing Approach
01
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Campgrounds demand on Google.com.au
Campgrounds shows up as "campgrounds near me" and "RV parks in [area]" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose campgrounds jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every campgrounds enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Campgrounds marketing services
search
SEO for Campgrounds in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "campgrounds near me" in Australia
- checkClear answers to questions people ask when comparing options like "RV parks in [area]" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
query_stats
SEM for Campgrounds in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "campgrounds near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Campgrounds in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how campgrounds customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Campgrounds in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "cabins for rent near [lake or park]" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Campgrounds in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Campgrounds in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Campgrounds in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "campgrounds near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
Qualified campgrounds enquiries from "campgrounds near me" on Google.com.au
check
Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More direct site and cabin reservations in Australia
check
Stronger visibility for amenity and destination searches in Australia
This is campgrounds marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about campgrounds marketing? We have got honest answers in Australia.
Most campgrounds enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "campgrounds near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Campgrounds see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "campgrounds near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How far ahead do people book campgrounds, and does that change our marketing in Australia?
Peak weekends and holidays are often booked weeks or months ahead, while midweek and shoulder dates are booked closer to the day. So marketing runs on two clocks: early campaigns for summer and holiday stays, and short-notice ones for open dates. We plan around your calendar and your booking window in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What do campers look at before they reserve a site in Australia?
Site photos, the site map, hookups and amp service for RVs, shade, privacy, shower blocks, pet rules, fire rules, quiet hours and the cancellation terms. They also read reviews for cleanliness and noise. Pages that answer these directly lose fewer reservations to a competitor in Australia.
Can marketing help campgrounds earn more from cabins and glamping in Australia?
Yes. Cabins, yurts and glamping tents have higher nightly value and attract couples and families who do not own gear. They need their own pages, photos and ads, separate from tent and RV sites. We compare how each type books so you can decide where to push in Australia.
How do we win more direct bookings instead of marketplace listings in Australia?
Make your own booking path as easy as the marketplace one, and give campers a reason to use it, such as a clear site map, a flexible change policy or a returning guest perk. We build pages and ads that lead to your booking engine and track completed reservations in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Fill More Sites Directly in Australia
If you run a campground and want more direct bookings, let us talk in Australia.