Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Travel and Activities
More Camp Sign-Ups.
More Happy Parents.
Parents decide on safety, schedule fit, reputation and how easy it is to enrol. If your program is hard to understand online, they pick another camp.
We help kids activity brands and camps fill sessions with local SEO, enrollment campaigns and pages that answer the questions parents actually ask.
handshake verified star
Trusted by kids activity and camp providers to turn local demand into booked work
Who This Is For
For camps, classes and kids activity centers that live on enrollment seasons and referral trust.
check_circle Day camps and holiday programs filling seasonal capacity
check_circle Activity centers selling weekly classes and birthday parties
check_circle Operators expanding to new age groups or locations
check_circle Teams that want a simpler enrollment process and fewer abandoned forms
Who buys, and what they search
groups
Who you are marketing to
- personParents looking for summer camp or holiday camp places
- personParents searching for weekly classes or after-school activities
- personFamilies planning a kids birthday party
- personParents new to the area who want to find local clubs and programs
- personSchools and community groups booking activities for a group
travel_explore
What buyers search for
searchsummer camps near mesearchafter school activities for kidssearchkids classes near mesearchkids birthday party placessearchcamps for 8 year olds in [city]
bolt
Ready to book
- boltParents open the schedule, dates or age group page
- boltVisitors go to the registration page on a phone
- boltQuestions about safety, staff or drop-off come in by phone or form
- boltSearches that include a child's age or a camp week
What drives their decision
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Safety, staff background checks and how kids are supervised
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Clear age groups, dates, times and pick-up details
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Reviews and word of mouth from other parents
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Easy sign-up and payment, with a clear cancellation policy
How we capture intent
search
Search pages for each program
Pages for camps, classes and parties that match what parents type, with ages, dates and prices in plain view.
campaign
Registration-season campaigns
Ads and emails that start before registration opens and stop when a session is full.
location_on
Map listing and local search
A complete Google Business Profile (the listing that shows on the map) so nearby parents find you.
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Parent reviews
A simple way to ask happy parents for reviews, which new families read closely.
my_locationParents usually choose a program within a short drive of home or school, so we focus on those neighborhoods. Timing follows school calendars, holidays and your registration dates.
Our Kids Activities and Camps Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Kids Activities and Camps marketing services
search
SEO for Kids Activities and Camps
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "summer camps near me"
- checkClear answers to questions people ask when comparing options like "after school activities for kids"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Kids Activities and Camps
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "summer camps near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Kids Activities and Camps
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how kids activities and camps customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Kids Activities and Camps
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "kids classes near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Kids Activities and Camps
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
handshake
CRM Integration for Kids Activities and Camps
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Kids Activities and Camps
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "summer camps near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More completed enrollments before popular sessions sell out
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Parent-friendly pages covering safety, staff and schedules
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Campaigns timed to school calendars and registration windows
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Review systems that build trust with new families
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Reporting from inquiry through paid enrollment
This is kids activities and camps marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about kids activities and camps marketing? We have got honest answers.
When should we start marketing our camps?
Earlier than most owners expect. Parents of school-age kids often lock in holiday care long before the break begins, so early searching and early sign-up offers matter most. We plan the first push around the date registration opens, not the date camp starts.
Can you market classes, camps and birthday parties separately?
Yes, and we think you should. A parent booking weekly classes, a week of day camp and a party for one afternoon are making three different decisions. Each gets its own page, its own ads and its own follow-up so nobody lands in the wrong place.
How do you handle several age groups?
Where the activities, staffing or safety setup really differ, each age band gets its own page and its own ad group. A parent of a five year old and a parent of a twelve year old worry about different things. Messages and photos match that, so each parent sees a place that fits their child.
What proof do parents want to see before they register?
They look for staff checks, first aid cover, supervision ratios, allergy handling, clear pick-up rules, real photos and recent parent reviews. We help you show these in plain words. You supply the facts and approve every claim.
What counts as a good lead for a camp or kids class?
A good lead names a child's age, a week or class level and a way to reach the parent, and it comes from a parent who has seen the price and the schedule. We track those separately from vague questions. Over a season you can see which sources bring completed registrations, not just messages.
What do we need to have ready?
Current dates, age bands, hours, prices, your cancellation and illness rules, and your registration and insurance details. Photos of real sessions, with parent consent, make a large difference. If your sign-up form is clumsy, we fix that early.
What does HeyLead do and not do?
We plan and run search, ads, social campaigns and your website, and we report on sign-ups. We do not run your sessions, set your staff ratios or make safety decisions. We also never write reviews or promise a full camp.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill Your Next Session
If you run kids activities or camps and want more enrollment you can measure, let us talk.