Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Travel and Activities
More Visitors.
More Booked Experiences.
Locals and travelers ask the same question every weekend: what is there to do near me? Operators who answer clearly online win the ticket, table or tour.
HeyLead helps attractions and experience businesses show up in local discovery moments with pages, ads and booking paths that convert curiosity into paid visits.
handshake verified star
Trusted by local attraction operators to turn local demand into booked work
Who This Is For
For attractions, tours and experience brands competing for local and visitor attention.
check_circle Attractions that need more midweek and off-peak visits
check_circle Experience operators competing with big online travel sites and marketplaces
check_circle Venues selling tickets, tours or timed entries
check_circle Teams that want seasonal campaigns without guessing what works
Who buys, and what they search
groups
Who you are marketing to
- personFamilies looking for something to do on a weekend or school break
- personVisitors in town for a few days who want the best thing to fill an afternoon
- personLocals with guests visiting who need a plan
- personCouples and friend groups picking a date or a group outing
- personGroup organizers booking for a birthday, team day or school trip
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What buyers search for
searchthings to do near me todaysearchfun things to do this weekendsearchthings to do with kids in [city]searchbest tours in [city]searchactivities for a rainy day near me
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Ready to book
- boltVisitors open the ticket or booking page on a phone
- boltSearches that include a date, a group size or the word today
- boltPeople check hours, pricing and parking before booking
- boltCalls or messages asking if there is space for a group
What drives their decision
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Photos and reviews that show what the experience is really like
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A clear price, duration and what is included
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Easy online booking with times that work on a phone
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Location, parking and how the weather affects the plan
How we capture intent
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Map and local search
Your Google Business Profile (the listing that shows on the map) with current hours, photos and reviews, so you show up for things to do near me.
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Search ads for ready-to-book searches
Ads that appear when someone searches for activities, tours or a specific experience in your area.
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Seasonal and weather campaigns
Campaigns timed to holidays, school breaks and good or bad weather days.
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Reviews and photos
Fresh reviews and real photos that help first-time visitors feel sure before they book.
my_locationWe target the area people will realistically travel from, plus the towns and hotels where visitors stay. Locals and tourists see different messages, and budgets move up and down with your busy and quiet seasons.
Our Things to Do Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Things to Do marketing services
search
SEO for Things to Do
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "things to do near me today"
- checkClear answers to questions people ask when comparing options like "fun things to do this weekend"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Things to Do
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "things to do near me today" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Things to Do
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how things to do customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Things to Do
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "things to do with kids in [city]" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Things to Do
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Things to Do
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Things to Do
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "things to do near me today"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More ticket and experience bookings from local search
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Seasonal campaigns for holidays, school breaks and weather windows
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Pages that answer hours, pricing and what to expect
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Stronger review presence for first-time visitors
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Tracking from discovery to completed booking
This is things to do marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about things to do marketing? We have got honest answers.
How do people decide which things to do when they search?
Most compare photos, reviews, price, length and distance in a minute or two. They pick whichever option looks easy to book and worth the money. Clear details on your listing and pages remove the doubts that send them elsewhere.
Can you reach tourists and locals with one budget?
We usually split them. Visitors need planning content and arrival details, while locals need last-minute ideas and reasons to return, such as memberships. Each group sees different messages and offers.
What does a good lead look like for an attraction or tour?
A good lead is a paid booking, a gift voucher sale or a group request with a date and a head count. A call asking about space on a named day counts too. We record each one so you can see which source produced it.
How do you handle seasons and weather?
We plan around your real calendar. Content, ads and budget rise before school breaks and holiday weekends, and ease off in quiet or closed months. A wet forecast can switch on indoor and rainy-day messages.
What should we have ready before we start?
Access to your booking tool, website, map listing and ad accounts helps most. Current prices, photos and your capacity per time slot come next, and your registration and insurance details if you want them shown. If some of it is missing, we begin with what you have.
How soon will bookings show up?
Paid search can send visitors within days of launch once tracking is checked. Search visibility takes months, and social follow-up builds over a few weeks. We do not promise bookings or rankings, and results depend on season and competition.
What does HeyLead do, and what stays with us?
HeyLead plans, builds and runs your marketing. You keep control of prices, capacity, safety rules, cancellations and who answers the phone. We never change your booking terms or sell a slot you cannot respect.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Get More People Through the Door
If you run a local attraction or experience and want more measured bookings, let us talk.