Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for Things to Do
Web Design for Things to Do Businesses
Your website has about a minute to answer what a visitor asks before paying: what is it, how long, how much, can we get in, and is it open. A well-built site for a tour, attraction or experience answers them on a phone and makes booking the easiest next step. We design it, build it and track it.
For attractions, tour operators and experience venues whose website should make booking obvious, answer planning questions and show proof before a visitor leaves.
What a things to do website must do
Context from how your customers search, compare and book.
A visitor arrives from a map listing or an ad with a handful of questions. They want the price, the length, the next free time, where to meet and whether children or older relatives can join. If any of those is buried, they go back and tap the next result.
Most visits come on a phone, often outdoors or in a car park, on a patchy signal. Large images that load slowly, pop-ups that cover the booking button and date pickers that are hard to tap lose sales. The page must work with one thumb and little patience.
Proof matters because the visitor cannot try before buying. Real photos of the experience, recent reviews, a clear cancellation and weather policy, and notes on safety and access reduce doubt. Stock images, vague promises and hidden fees make people suspect the day will not match the picture.
Experiences also change by season, so the site must too. Hours move, trips close, new events open and weather affects what you can run. A site that makes these changes easy to publish stays accurate, while one that needs a developer for each edit slowly drifts out of date.
Who this web design suits
groups Customer segments
- person Tour companies with several routes, departure times and group sizes
- person Attractions selling timed entry, family tickets and annual passes
- person Workshop and class hosts with limited seats and changing calendars
- person Venues with party, school and corporate packages that need a request form
psychology What drives their decision
- check_circle Price, length and next time visible without scrolling
- check_circle Real photos, honest reviews and a clear cancellation policy
- check_circle A booking button reachable at all times on a phone
- check_circle Simple edits for hours, closures and special events
How we deliver Web Design
A clear, repeatable process built around how things to do customers search and decide.
1
Booking path review
We follow the route a visitor takes from a map listing or ad to a paid ticket, and note where they hesitate. We also review your booking tool, noting which limits we can work with and which need your decision.
2
Layout of experience pages
Each page leads with a strong photo, price, length and a Book now button, followed by inclusions, who can join, the meeting point, parking and what to bring. Rainy-day information and cancellation terms sit close to the button.
3
Group, party and voucher pages
We design simple pages for group bookings, birthday parties, school trips and gift vouchers, with short forms asking only for date, group size and contact details. Voucher buyers see clearly how to send and redeem one.
4
Proof and photography
We place real photos, recent reviews and short guide or host introductions where doubt arises, near the button. Where photos are weak, we give you a shot list so a morning with a phone fixes it.
5
Launch, tracking and edits
We connect tracking, test the whole booking path on several phones and train your team to update hours, closures and events without help. After launch we review the data and fix the points where visitors drop away.
web
What Things to Do Web Design includes
Pages that make it easy to understand the offer and take the next step
- check_circle Mobile-first page design
- check_circle Booking tool connection
- check_circle Group and voucher pages
- check_circle Tracking and analytics setup
- check_circle Training for your team
What you can expect
- verified Visitors find price, time and meeting point without scrolling or guessing
- verified Booking is one tap away on every experience page
- verified Group and party leaders have a simple way to ask for a date
- verified Closures and weather changes appear on the site within minutes
- verified Real photos and reviews replace vague claims
- verified You can see where visitors drop away before paying
Deliverables you receive
inventory_2 Mobile-first experience pages with price, length, inclusions, meeting point and a persistent booking button
inventory_2 Group, party, school trip and corporate request forms that alert your team
inventory_2 Gift voucher page explaining how to buy, send and redeem
inventory_2 Notice bar for weather, closures and special hours that you can edit yourself
inventory_2 Photo and review sections that place real proof near the booking button
inventory_2 Analytics that record page views, booking clicks, paid tickets, phone taps and form sends
Technical approach
The mechanics behind Web Design for things to do, explained plainly.
Speed on weak signal
We resize and compress photos, load video only on tap and keep fonts light, so pages open quickly outdoors on mobile data. Speed is tested on a mid-range phone, not only on a fast office connection.
Booking tool connection
We connect your existing booking or ticketing tool with a clean button or embedded calendar, and make sure the visitor never meets a dead end when returning from payment. Your tool still handles payments and capacity.
Access and tracking
Text size, contrast and tap targets are set for use outdoors in bright light. We record page views, booking clicks, completed sales, calls and form sends, so you can see where visitors drop away and which source brought them.
What a Things to Do website costs
Things to Do web design starts at $2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
Key pages and layout
IncludedThe pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms, calls and tracking
IncludedForms and call buttons that work on every phone, with each request tracked to its source.
Speed and launch checks
IncludedImage, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
What to expect from a new website
A new site for an experience business is planned around your season, so launch timing matters. We aim to be live before a busy period, not in the middle of it.
Days 1 to 14
We review the current site, your booking tool and the photos you have. You approve the page plan, and we collect prices, policies and a shot list so writing and design can start with real details.
Weeks 3 to 8
Design and build take shape. You review experience pages on a phone, we connect booking and tracking, and we test group forms and vouchers before anything goes live.
Months 3 to 6 and beyond
After launch we watch where visitors drop out, improve pages and add seasonal content. Outcomes depend on traffic and offers, and no number of bookings is promised from design alone.
Other Things to Do marketing services
search SEO for Things to Do arrow_forward query_stats SEM for Things to Do arrow_forward ads_click Meta Ads for Things to Do arrow_forward monitoring Analytics for Things to Do arrow_forward handshake CRM Integration for Things to Do arrow_forward psychology AI Optimization for Things to Do arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How long does a things to do website take? expand_more
A focused site for one venue or a handful of tours usually takes some weeks, depending on photos, copy and booking tool setup. We aim to launch before your busy season rather than in the middle of it. Delays usually come from missing photos or prices.
Can you work with our existing booking tool? expand_more
In most cases yes. We connect your current ticketing or reservation tool with a clear button or embedded calendar, and tell you early if its limits will hurt things to do bookings. Changing tools is your decision, and we give honest advice.
What pages does an attraction really need? expand_more
One page per experience or ticket type, plus group and party requests, gift vouchers, visit information and contact. Visit information covers hours, parking, access and what to bring. Things to do visitors read these before booking more than most owners expect.
Should we sell gift vouchers online? expand_more
Often it helps, since vouchers bring cash before the visit and new guests later. A clear page needs to explain validity, how to send one and how to redeem it. Terms and expiry rules are your decisions, and we make them easy to read.
How do we update hours and closures? expand_more
You edit a simple notice bar and the hours section yourself, without a developer. A weather closure can be on the site within minutes, which saves guests a wasted trip to your things to do venue. We train your team during launch.
Will the site help with search and ads? expand_more
Yes, as the destination for both. Fast pages, clear experience details and working tracking make search and paid traffic more useful. A site with unclear prices or a slow booking button wastes things to do traffic however it arrives.
What do you need from us? expand_more
Prices, policies, opening times, a list of your experiences and access to your booking tool. Photos help most, and we can guide a short phone shoot if yours are weak. Your registration and insurance details can be shown if you want proof on the page.
Ready to get more from Things to Do Web Design?
Get a free audit and we will show you where you are losing inquiries today.
Get a Free Audit arrow_forward