Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Travel and Activities
More Visitors in Australia.
More Booked Experiences.
Built for Australian owner-led businesses competing in AU search. Locals and travelers ask the same question every weekend: what is there to do near me? Operators who answer clearly online win the ticket, table or tour.
HeyLead helps attractions and experience businesses show up in local discovery moments with pages, ads and booking paths that convert curiosity into paid visits in Australia.
handshake verified star
Trusted by local attraction operators to turn local demand into booked work
Who This Is For
For attractions, tours and experience brands competing for local and visitor attention in Australia. Things to Do demand shows up on Google.com.au as "things to do near me today" and "fun things to do this weekend". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Things to Do buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Things to Do operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "things to do near me today" and "fun things to do this weekend" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personFamilies looking for something to do on a weekend or school break in Australia
- personVisitors in town for a few days who want the best thing to fill an afternoon in Australia
- personLocals with guests visiting who need a plan in Australia
- personCouples and friend groups picking a date or a group outing in Australia
- personGroup organizers booking for a birthday, team day or school trip in Australia
travel_explore
What buyers search for
searchthings to do near me todaysearchfun things to do this weekendsearchthings to do with kids in [city]searchbest tours in [city]searchactivities for a rainy day near me
bolt
Ready to book
- boltVisitors open the ticket or booking page on a phone in Australia
- boltSearches that include a date, a group size or the word today in Australia
- boltPeople check hours, pricing and parking before booking in Australia
- boltCalls or messages asking if there is space for a group in Australia
What drives their decision
check_circle
Photos and reviews that show what the experience is really like in Australia
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A clear price, duration and what is included in Australia
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Easy online booking with times that work on a phone in Australia
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Location, parking and how the weather affects the plan in Australia
How we capture intent
location_on
Map and Australian local search
Your Google Business Profile (the listing that shows on the map) with current hours, photos and reviews, so you show up for things to do near me in Australia.
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Search ads for ready-to-book searches in Australia
Ads that appear when someone searches for activities, tours or a specific experience in Australia.
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Seasonal and weather campaigns in Australia
Campaigns timed to holidays, school breaks and good or bad weather days in Australia.
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Reviews and photos in Australia
Fresh reviews and real photos that help first-time visitors feel sure before they book in Australia.
my_locationmarketing geo for things to do covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Things to Do Marketing Approach
01
flight_takeoff
Things to Do demand on Google.com.au
Things to Do shows up as "things to do near me today" and "fun things to do this weekend" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose things to do jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every things to do enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Things to Do marketing services
search
SEO for Things to Do in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "things to do near me today" in Australia
- checkClear answers to questions people ask when comparing options like "fun things to do this weekend" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
query_stats
SEM for Things to Do in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "things to do near me today" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Things to Do in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how things to do customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Things to Do in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "things to do with kids in [city]" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Things to Do in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Things to Do in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Things to Do in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "things to do near me today" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified things to do enquiries from "things to do near me today" on Google.com.au
check
Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
check
A clear view of which channel booked the work
check
More ticket and experience bookings from Australian local search
check
Seasonal campaigns for holidays, school breaks and weather windows in Australia
This is things to do marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about things to do marketing? We have got honest answers in Australia.
Most things to do enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "things to do near me today" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Things to Do see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "things to do near me today" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do people decide which things to do when they search in Australia?
Most compare photos, reviews, price, length and distance in a minute or two. They pick whichever option looks easy to book and worth the money. Clear details on your listing and pages remove the doubts that send them elsewhere in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Can you reach tourists and locals with one budget in Australia?
marketing budgets for things to do are planned in A$ (AUD). GST at 10% sits in the CPA sheet.
What does a good lead look like for an attraction or tour in Australia?
A good lead is a paid booking, a gift voucher sale or a group request with a date and a head count. A call asking about space on a named day counts too. We record each one so you can see which source produced it in Australia.
How do you handle seasons and weather in Australia?
We plan around your real calendar. Content, ads and budget rise before school breaks and holiday weekends, and ease off in quiet or closed months. A wet forecast can switch on indoor and rainy-day messages in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Get More People Through the Door in Australia
If you run a local attraction or experience and want more measured bookings, let us talk in Australia.