Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Things to Do
Meta Ads for Things to Do Businesses in Australia
Many people do not search for a day out until they are bored, yet they scroll all day. Meta Ads (Facebook and Instagram) show your experience to nearby families, couples and visitors before they plan. Follow-up ads then remind the ones who looked but did not book. We do not promise a number of bookings.
For attractions, tours and experience venues that want to put real photos and video in front of nearby people and win bookings from weekend and holiday planning.
How social ads work for experiences
Context from how your customers search, compare and book.
Social ads reach people who were not searching yet. A parent scrolling on Thursday night may be glad to see a half-day trip for Saturday. The ad has to show what the day looks like in a few seconds, with real faces, real scenery and a price they can read at a glance.
Social attention is short, so the first second of a video matters. Footage of guests arriving, the guide talking or the first splash tells more than a polished brand film. We prefer short vertical clips from your own phones, with captions, because many people watch with the sound off.
Timing matters even more than in search. Ads that appear before school breaks, long weekends and visitor seasons catch people while they are making plans. Ads that run too early are forgotten, and ads that run too late meet a family that has already booked something else.
Many viewers will not book on the first look. A visitor may watch your ad, open the booking page, get interrupted and leave. Follow-up ads, shown only to people who engaged or reached checkout, bring them back with a reminder, a new photo or a limited midweek offer.
Who these social ads suit
groups Customer segments
- person Family attractions and farms that fill up on weekends and school holidays
- person Experiences for couples and friends such as tastings, cruises, workshops and escape rooms
- person Group-friendly venues selling birthday parties, team days and school trips
- person Visitor-facing tours that need to reach visitors staying in nearby hotels and rentals
psychology What drives their decision
- check_circle Real footage that shows the day as guests live it
- check_circle A clear offer such as a family bundle, twilight session or midweek price
- check_circle Ads timed to payday weekends, school breaks and forecasts
- check_circle Quick forms and booking links that work inside the app
How we deliver Meta Ads
A clear, repeatable process built around how things to do customers search and decide.
1
Audience and offer planning
We decide who each ad is for: parents within driving range, couples planning a date, visitors staying nearby or group leaders. For each, we choose one offer that fits your capacity, such as a family bundle, a midweek price or a gift voucher.
2
Creative from your own visits
We guide you to film short clips and take photos on a normal day, with guest permission. We cut captions, add price and length and prepare vertical versions for stories and reels. Nothing is faked with stock footage passed off as your venue.
3
Campaign and form setup
We run awareness ads, booking ads and group request forms. Forms ask only for date, group size and contact details, and send an alert to your team. Booking ads go straight to the right experience page.
4
Follow-up ads
People who watched most of a video, visited a page or started checkout see a follow-up ad, which is a reminder shown after the first look. These use fresh photos, reviews you have permission to quote, or an offer with an end date.
5
Testing and monthly review
We test two or three images and opening lines at a time and retire what wears out. Fresh creative is added before busy periods. Each month you see spend, bookings, requests and the best-performing ads in plain words.
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What Things to Do Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- check_circle Audience and offer planning
- check_circle Creative guidance and editing
- check_circle Follow-up ads for lapsed visitors
- check_circle Group request forms
- check_circle Monthly report with plain advice
What you can expect
- verified Nearby families see your experience before the weekend plans are made
- verified Visitors staying in hotels and rentals find a clear reason to book you
- verified Group leaders can send a request in a minute from their phone
- verified People who left checkout get a reminder instead of being lost
- verified Real guest footage replaces stock images across your ads
- verified You learn which offers fill quiet days and which only please browsers
Deliverables you receive
inventory_2 Audience plan for local families, couples, visitors and group leaders, each with a separate message
inventory_2 Short vertical videos and photo sets cut from footage you film on a normal day
inventory_2 Offer ideas for family bundles, midweek sessions, twilight slots and gift vouchers
inventory_2 Lead forms for group and party requests that alert your team the moment one arrives
inventory_2 Follow-up ads for people who viewed an experience page or started checkout
inventory_2 Tracking from ad to completed booking, with a monthly report in plain words
Technical approach
The mechanics behind Meta Ads for things to do, explained plainly.
Pixel and event setup
We install tracking (a small piece of code that records actions after an ad click) on your site and booking tool, so views of experience pages, started checkouts and paid tickets are recorded. Without it, follow-up ads cannot find the right people.
Radius and visitor targeting
Local ads use a radius around your venue that matches drive time, with separate ads for hotel areas where visitors stay. We exclude places too far for a half-day trip and widen or narrow the radius for peak weekends.
Form routing and speed
Group request forms send an instant email or text to your team and a copy to your records. Landing pages are tested inside the app browser on a phone, which loads differently from a normal browser and often loses visitors on a slow page.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Social ads need a few weeks to learn, and good creative matters more than clever settings. We start small, learn what your guests respond to, and build from there.
Days 1 to 14
Tracking is installed and tested, audiences are built and first creative is filmed or collected. Initial ads go live on a modest budget, usually for one or two experiences, with a clear start date.
Weeks 3 to 8
We compare images, videos and offers, add follow-up ads and open group request forms where they suit. You begin to see which ads bring ticket sales and which only bring likes, and we move spend accordingly.
Months 3 to 6 and beyond
Fresh creative is prepared for each school break and holiday run, and strong audiences are reused. Results depend on offer, season and weather, and no number of bookings is promised.
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Do Meta ads work for things to do businesses? expand_more
They can, because people often decide on a day out while scrolling, not searching. Strong photos and a clear weekend offer help most. Results vary with season, price and creative, so we start small and measure.
What should we film for the ads? expand_more
Film a normal day: guests arriving, the guide or host, the best moment of the experience and the price board. A short shot list keeps it easy. Clips of the real day beat polished stock images for things to do ads.
Can we run ads for locals and visitors at once? expand_more
Yes, as separate ads. Locals respond to a weekend plan or a membership, while visitors respond to a half-day itinerary and arrival details. Mixing them in one ad makes things to do messaging vague.
How do follow-up ads work? expand_more
They show only to people who already looked at your experience, watched your video or began checkout. The ad reminds them with a new photo or offer. Anyone who has booked is removed so they do not see pointless reminders.
Do group and party forms work? expand_more
Yes. The form asks for date, group size and contact details and alerts your team immediately. You quote, confirm and take payment, and we track which ad brought each request for your things to do venue.
What offers work best for an attraction? expand_more
Offers that match your quiet times usually do well: family bundles, twilight entry, midweek pricing and gift vouchers. We do not set your prices or discount levels. You decide what is profitable, and we test how people respond.
How do you handle seasons and weather? expand_more
We schedule ads before school breaks and long weekends, and can switch between indoor and outdoor messaging when the forecast changes. In closed months, spend pauses or shifts to gift vouchers and early booking. Things to do ads that run in a closed period waste money.
Ready to get more from Things to Do Meta Ads?
Get a free audit and we will show you where you are losing enquiries today.
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