Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
CRM Integration for Things to Do
CRM Integration for Things to Do in Australia
Attractions and tours collect contacts all day: ticket buyers, school trip leaders, gift voucher buyers, people asking if there is room on Saturday. A customer record system, or CRM, keeps them in one list with their source, so group sales are answered fast and happy visitors are invited back.
For attractions, tours and experience venues that want quick group replies, tidy follow-up after a visit and ad results based on completed visits.
Why attractions need a shared guest list
Context from how your customers search, compare and book.
Attractions sell through several doors at once: the ticket page, a phone call, a form for group bookings, a message on social media and a marketplace. Each door produces a name and a date, yet they usually land in different tools. The result is a lost group request on a Monday and a ticket buyer who never hears from you again.
Groups are worth chasing. A school trip, a birthday party of twelve or a company team day brings many visitors and often a deposit, but it needs a call, a quote and a date held. A system that logs the request, sets a task and shows how long it has waited stops those big bookings drifting to a rival.
After the visit is the cheapest marketing. A short thank-you with a review request, sent the next day while the memory is fresh, produces more honest reviews than any ad. Locals can then be reminded about seasonal events, annual passes or a new experience, without bothering visitors who live far away.
Weather changes plans. When rain closes an outdoor tour, the people booked for that morning need a polite message and a new slot offer. A record of who booked what, with a phone number and consent, lets you rebook them in minutes and keep the sale instead of issuing a refund by default.
Who this suits
groups Customer segments
- person Attractions that sell tickets online and also take phone and group requests
- person Tour operators with limited seats per departure
- person Venues running school, party and team-day packages
- person Operators with annual passes or local membership offers
psychology What drives their decision
- check_circle Group requests answered the same day
- check_circle Post-visit thank-you and review requests
- check_circle Weather and closure messages to booked guests
- check_circle Completed visits sent back to ad accounts
How we deliver CRM Integration
A clear, repeatable process built around how things to do customers search and decide.
1
List every source and tool
We map where requests land: ticket system, phone, group form, social inboxes, marketplace emails and hotel desks. We note who answers each, how fast, and which tool should become the single list so staff stop copying details between them.
2
Connect ticketing and forms
The ticket system, group form and call log are linked to one record system. Each sale or request creates a record with name, contact, party size, visit date, experience, value and source, and duplicates are merged by email or phone.
3
Build group and voucher routines
Group requests get a tagged task, a templated reply with your options and a reminder to chase after two days. Voucher buyers get a receipt and a later note about expiry, so unused vouchers are redeemed and not wasted. A staff member owns each task, so none is left unclaimed.
4
Set visit, weather and review messages
A confirmation and reminder go before the visit, a thank-you and review request follow it, and a weather message template covers closures and rescheduling. All wording is yours to approve and is written in your venue's own voice, so a rainy-day apology sounds like a person from your team and not a form letter.
5
Return results to the ad accounts
Completed visits and group deposits are sent back to Google and Meta, so campaigns learn from people who attended and not only from form fills. Each month we review reply times, group conversions and stale records with you.
handshake
What Things to Do CRM Integration includes
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- check_circle Source and tool map
- check_circle Ticketing and form connection
- check_circle Group and weather templates
- check_circle Visit and review messages
- check_circle Monthly list review
What you can expect
- verified Group requests are logged and answered the same day
- verified Visitors get a thank-you and a simple review request
- verified Weather changes lead to rebooking, not automatic refunds
- verified Voucher buyers are reminded before expiry
- verified Ad accounts learn from completed visits
- verified Staff work from one list instead of several inboxes
Deliverables you receive
inventory_2 Record system linked to the ticket system, group form, call log and social inboxes
inventory_2 Tags for visitor, local, group, school, party, voucher buyer and pass holder
inventory_2 Same-day reply templates and tasks for group and party requests
inventory_2 Confirmation, reminder, thank-you and review messages for each visit
inventory_2 A weather and closure message routine with rebooking offers
inventory_2 Completed visits and deposits passed back to Google and Meta ad accounts
Technical approach
The mechanics behind CRM Integration for things to do, explained plainly.
Ticket system connection
We link the ticket tool through its own connector, an export or a middle tool and test with dummy orders. We check that refunds, rescheduled visits and weather cancellations update the record so thank-you messages never reach someone who never came.
Marketplace bookings
Marketplaces often send an email or a spreadsheet. We bring those bookings into the list as their own source, with the marketplace rules respected, so you can see repeat visitors and avoid asking for reviews in ways the platform does not allow.
Consent and message limits
Marketing messages go only to guests who agreed, with an easy way out, and service messages such as weather changes go to everyone booked. We limit how often any one person is contacted and stop campaigns once they book again.
What Things to Do CRM integration costs
Things to Do CRM integration is scoped to the system you already use, or a simple one if you have none. We quote it after a short look at how leads reach you today.
What's included
Lead routing
IncludedEvery lead from forms, calls and ads lands in one place with its source, and goes to the right person.
Reply and follow-up rules
IncludedFast first replies and follow-up steps, so fewer leads go quiet.
Results back to ad accounts
IncludedBooked and lost outcomes tagged, so reports and ad accounts learn which leads were real.
The cost depends on your current tools and how many steps you want automated. Talk to us for a fit.
What to expect from CRM integration
Setup is quick. The benefit grows as visits pass through the routines.
Days 1 to 14
We map sources, connect the ticket system and forms and test with dummy orders. Group and weather templates are written for your approval before any real guest receives a message.
Weeks 3 to 8
Records fill with sources and tags, and group tasks start to appear. Confirmation and thank-you messages begin. You see reply times and unanswered requests, and we adjust wording and timing to match your staff's routine.
Months 3 to 6 and beyond
Repeat visits, group conversions and voucher redemption can be reviewed together. Ad accounts learn from completed visits. We do not promise a number of bookings, and results depend on your offer and season.
Other Things to Do marketing services
search SEO for Things to Do in Australia arrow_forward query_stats SEM for Things to Do in Australia arrow_forward ads_click Meta Ads for Things to Do in Australia arrow_forward web Web Design for Things to Do in Australia arrow_forward monitoring Analytics for Things to Do in Australia arrow_forward psychology AI Optimisation for Things to Do in Australia arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Does a small attraction need a CRM? expand_more
If one person knows every booking, perhaps not. Once your things to do are sold through a ticket site, phone calls and group forms, one list stops requests from falling between tools.
How do you handle school and party bookings? expand_more
They get their own tag, a templated reply and a task to chase within two days. For things to do, these bookings bring many visitors and a deposit, so they should never wait in a general inbox.
Can this work with our ticket system? expand_more
Usually through a connector or an export. Operators of things to do use many tools, so we check what yours can send before promising anything and say plainly where a step stays manual.
What happens when weather closes us? expand_more
Everyone booked for the affected slots gets a service message with new things to do or new times, using the phone numbers and consent already held. That keeps many of the sales that would otherwise turn into refunds.
Will visitors get too many messages? expand_more
No. Marketing messages about things to do are limited and stop after a new booking, and visitors can opt out at any time. Service messages about a visit are separate and strictly about the booking.
What about visitors who live far away? expand_more
They get their visit messages and a review request, but not local seasonal promotions. Tags for home area help keep campaigns relevant to people who could realistically come back.
What do you need from us? expand_more
Access to your ticket system, a list of experiences and group packages and the people who answer requests. Prices, deposits and refund rules stay with you, and the routines are built around them.
Ready to get more from Things to Do CRM Integration?
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