Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEO for Things to Do
SEO for Things to Do Businesses in Australia
People looking for things to do rarely plan far ahead. They search on a phone, scan a few options and book whichever looks easy and worth the price. SEO puts your attraction, tour or experience in front of them with pages and a map listing that answer the questions behind the booking. We do not guarantee rankings.
For attractions, tour operators and experience venues that want more direct bookings from people searching by area, day and group size, with tracking from search to ticket.
How people search for things to do
Context from how your customers search, compare and book.
Searches for things to do split into a few kinds. Some are same-day and local, such as activities near me this afternoon or a rainy day plan. Others are made a week out, like a birthday outing or a day trip with visiting relatives. A few name your exact experience. Each kind needs a page built for it.
The map listing often settles the choice before your website is seen. Visitors compare photos, star ratings, opening hours and distance, then tap through to book. Hours that are wrong on a holiday, a missing price or a closed-season notice nobody removed send people straight to the next attraction on the list.
Big travel marketplaces rank well for general searches and take a commission on each sale. Your own pages can win the searches that name you, your tour type or your part of town, and give visitors reasons to book direct: flexible dates, family bundles, gift vouchers and a clear note of what to expect.
Seasons shape everything. A boat trip, garden or trail needs pages that change with the calendar, covering school breaks, holiday weekends and the quiet months. Indoor venues need weather-day content ready when rain is forecast. Pages for a closed season should say when you reopen rather than vanish.
Who this SEO suits
groups Customer segments
- person Guided tour and trip operators selling walking, boat, food or bus tours
- person Indoor venues such as escape rooms, museums, galleries and play spaces
- person Outdoor attractions like gardens, farms, trails and viewpoints that depend on weather and season
- person Experience hosts running workshops, tastings and classes for couples, friends and groups
psychology What drives their decision
- check_circle A clear price, length and list of inclusions on every experience page
- check_circle Photos and reviews that show what the visit is really like
- check_circle Accurate hours, parking and access details on the map listing
- check_circle Booking times that load and work on a phone
How we deliver SEO
A clear, repeatable process built around how things to do customers search and decide.
1
Search and competitor review
We list the searches visitors and locals use in your area, from rainy day ideas to your exact tour type, and see who appears for them. We compare marketplace listings with your own pages, then give you a plain summary of where you are missing out.
2
Map listing and photos
We check your Business Profile (the listing that appears on the map) for categories, opening hours, holiday hours, photos, ticket links and questions. Seasonal closures and special openings are set up ahead of time so nobody turns up at a locked gate.
3
Experience and itinerary pages
Each experience gets its own page covering length, price, inclusions, age or fitness limits, meeting point, parking and what to bring. We add pages for rainy days, kids, date nights, groups and school trips wherever they match what you really offer.
4
Reviews and guest photos
We set up a simple way to ask guests for a review soon after the visit, while it is fresh, with a short link to leave it. Reviews are never written or bought. We help you reply to each one, including the awkward ones.
5
Seasonal calendar and monthly review
We plan content ahead of school breaks, holiday weekends and weather changes, and fix technical problems as they appear. Each month you receive a short written report on which searches led to bookings and where the next effort should go.
search
What Things to Do SEO includes
Help nearby customers find you on Google before they call a competitor in Australia
- check_circle Search plan and experience page build
- check_circle Map listing and photo refresh
- check_circle Seasonal content calendar
- check_circle Booking and call tracking
- check_circle Monthly report in plain language
What you can expect
- verified Visitors find your experience when they search for things to do in your area
- verified Each tour or ticket type has a page that answers price, length and access
- verified Your map listing shows correct hours on holidays and in the off season
- verified More guests book direct instead of through a marketplace that takes a commission
- verified Quiet midweek days get content aimed at the people who can come then
- verified Reporting shows completed bookings by search, not just visits to the site
Deliverables you receive
inventory_2 Search plan covering same-day, weekend, group and exact-experience searches in your service area
inventory_2 Individual pages for each experience, tour or ticket type, with price, length and inclusions
inventory_2 Rainy day, kids, date night, visitor and school trip pages where they fit what you offer
inventory_2 Business Profile cleanup with holiday hours, current photos, ticket links and answers to common visitor questions
inventory_2 Structured data (code that helps search engines read prices, times and events) on experience pages
inventory_2 Tracking that ties each search or page to a completed booking or group request
Technical approach
The mechanics behind SEO for things to do, explained plainly.
Speed on mobile data
Visitors search while out and about, often on a weak signal. We compress gallery images, delay heavy video and keep the Book now button in view, so a page opens fast and a ticket is one tap away.
Event and offer markup
We add structured data for the attraction, opening hours, ticket prices and dated events or seasonal runs. The markup is updated when you change a price or add a holiday opening, so listings show current details.
Booking and call tracking
We connect your booking tool so a completed ticket sale, a phone tap and a group request are each recorded against the search that started them. Your booking tool stays yours, and sales data stays in your account.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from SEO
Search visibility for experiences builds gradually, and it follows your season. Early work fixes what puts visitors off, and later work builds steady pull before each busy period.
Days 1 to 14
We review your pages, map listing and booking path. Wrong hours, missing prices, broken booking links and unclear meeting points are fixed first, and we agree the page plan and seasonal calendar with you.
Weeks 3 to 8
Priority experience pages go live and your listing is refreshed with new photos and holiday hours. Tracking is tested end to end, and you start to see which searches bring ticket sales and which bring only browsing.
Months 3 to 6 and beyond
Pages mature, reviews build and seasonal content is ready before each school break. We refine against booking data. Rankings are not promised, and results depend on competition, season and weather.
Other Things to Do marketing services
query_stats SEM for Things to Do in Australia arrow_forward ads_click Meta Ads for Things to Do in Australia arrow_forward web Web Design for Things to Do in Australia arrow_forward monitoring Analytics for Things to Do in Australia arrow_forward handshake CRM Integration for Things to Do in Australia arrow_forward psychology AI Optimisation for Things to Do in Australia arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How long does SEO for a things to do business take? expand_more
Basics such as listing fixes and tracking are usually done in the first weeks. Visibility for broader searches builds over months and follows your season. Anyone promising a fixed ranking on a fixed date is guessing.
Can we compete with the big travel marketplaces? expand_more
For things to do searches that name you, your tour type or your area, yes. We build your own pages and listing so visitors have a reason to book direct, such as flexible dates or family bundles. Marketplaces may still sell for you, and many operators use both.
Do we need a page for each experience? expand_more
Usually yes, if the price, length or audience differs. A family boat trip and an evening tasting appear in different kinds of things to do searches and need different details. Pages that repeat the same text under a new title do not help.
How do reviews affect things to do searches? expand_more
Reviews and photos often decide the tap on the map. We help you ask guests soon after the visit and reply to every review kindly. We never write or buy reviews.
What about seasonal or weather-dependent attractions? expand_more
We plan pages and listing updates around your real calendar, including closed periods and reopening dates. Weather-day pages can be ready for the first wet weekend. Effort follows your busy months, so nothing is wasted in the off season.
Can SEO bring locals as well as visitors? expand_more
Yes, with separate pages. Visitors want itineraries and arrival details, while locals with guests want a quick plan for the weekend. Both groups search for things to do, but they use different words and need different offers.
What will we see each month? expand_more
A short report on bookings, calls, group requests and gift voucher sales by source, plus the work completed and the next steps. We explain any movement in plain words. Prices, availability and capacity for your things to do business stay your decisions.
Ready to get more from Things to Do SEO?
Get a free audit and we will show you where you are losing enquiries today.
Get a Free Audit arrow_forward