Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Travel and Activities
More Visitors in Singapore.
More Booked Experiences.
Built for Singapore service brands competing in local and regional search. Locals and travelers ask the same question every weekend: what is there to do near me? Operators who answer clearly online win the ticket, table or tour.
HeyLead helps attractions and experience businesses show up in local discovery moments with pages, ads and booking paths that convert curiosity into paid visits in Singapore.
handshake verified star
Trusted by local attraction operators to turn local demand into booked work
Who This Is For
For attractions, tours and experience brands competing for local and visitor attention in Singapore. Things to Do demand shows up on Google.com.sg as "things to do near me today" and "fun things to do this weekend". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Things to Do buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle Things to Do operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "things to do near me today" and "fun things to do this weekend" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
groups
Who you are marketing to
- personFamilies looking for something to do on a weekend or school break in Singapore
- personVisitors in town for a few days who want the best thing to fill an afternoon in Singapore
- personLocals with guests visiting who need a plan in Singapore
- personCouples and friend groups picking a date or a group outing in Singapore
- personGroup organizers booking for a birthday, team day or school trip in Singapore
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What buyers search for
searchthings to do near me todaysearchfun things to do this weekendsearchthings to do with kids in [city]searchbest tours in [city]searchactivities for a rainy day near me
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Ready to book
- boltVisitors open the ticket or booking page on a phone in Singapore
- boltSearches that include a date, a group size or the word today in Singapore
- boltPeople check hours, pricing and parking before booking in Singapore
- boltCalls or messages asking if there is space for a group in Singapore
What drives their decision
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Photos and reviews that show what the experience is really like in Singapore
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A clear price, duration and what is included in Singapore
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Easy online booking with times that work on a phone in Singapore
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Location, parking and how the weather affects the plan in Singapore
How we capture intent
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Map and Singapore local search
Your Google Business Profile (the listing that shows on the map) with current hours, photos and reviews, so you show up for things to do near me in Singapore.
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Search ads for ready-to-book searches in Singapore
Ads that appear when someone searches for activities, tours or a specific experience in Singapore.
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Seasonal and weather campaigns in Singapore
Campaigns timed to holidays, school breaks and good or bad weather days in Singapore.
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Reviews and photos in Singapore
Fresh reviews and real photos that help first-time visitors feel sure before they book in Singapore.
my_locationmarketing geo for things to do covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our Things to Do Marketing Approach
01
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Things to Do demand on Google.com.sg
Things to Do shows up as "things to do near me today" and "fun things to do this weekend" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
filter_alt
Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose things to do jobs to Google Business Profile and local Facebook groups.
04
event
From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
insights
Attribution under PDPA-safe forms and chat logs
Every things to do enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Things to Do marketing services
search
SEO for Things to Do in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "things to do near me today" in Singapore
- checkClear answers to questions people ask when comparing options like "fun things to do this weekend" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
query_stats
SEM for Things to Do in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "things to do near me today" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
ads_click
Meta Ads for Things to Do in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how things to do customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Things to Do in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "things to do with kids in [city]" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
monitoring
Analytics for Things to Do in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
handshake
CRM Integration for Things to Do in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
psychology
AI Optimisation for Things to Do in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "things to do near me today" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified things to do enquiries from "things to do near me today" on Google.com.sg
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Less spend lost to Google Business Profile and local Facebook groups in Singapore
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Faster replies on WhatsApp and a local Singapore number
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A clear view of which channel booked the work
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More ticket and experience bookings from Singapore local search
check
Seasonal campaigns for holidays, school breaks and weather windows in Singapore
This is things to do marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about things to do marketing? We have got honest answers in Singapore.
Most things to do enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "things to do near me today" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will Things to Do see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "things to do near me today" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
How do people decide which things to do when they search in Singapore?
Most compare photos, reviews, price, length and distance in a minute or two. They pick whichever option looks easy to book and worth the money. Clear details on your listing and pages remove the doubts that send them elsewhere in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
Can you reach tourists and locals with one budget in Singapore?
marketing budgets for things to do are planned in S$ (SGD). GST at 9% sits in the CPA sheet.
What does a good lead look like for an attraction or tour in Singapore?
A good lead is a paid booking, a gift voucher sale or a group request with a date and a head count. A call asking about space on a named day counts too. We record each one so you can see which source produced it in Singapore.
How do you handle seasons and weather in Singapore?
We plan around your real calendar. Content, ads and budget rise before school breaks and holiday weekends, and ease off in quiet or closed months. A wet forecast can switch on indoor and rainy-day messages in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Get More People Through the Door in Singapore
If you run a local attraction or experience and want more measured bookings, let us talk in Singapore.