Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Travel and Activities
More Rounds Booked.
More Party Inquiries.
Families and groups choose mini golf for a simple, fun outing. They book the place that looks easy, open and worth the trip.
HeyLead helps mini golf venues fill evenings and weekends with local search, party packages and weather-aware campaigns.
handshake verified star
Trusted by mini golf venues to turn local demand into booked work
Who This Is For
For mini golf and family entertainment venues that need both walk-up traffic and planned group bookings.
check_circle Family entertainment centers with mini golf as a lead attraction
check_circle Standalone courses promoting parties and group events
check_circle Venues competing with indoor alternatives in bad weather
check_circle Operators who want more midweek corporate or school groups
Who buys, and what they search
groups
Who you are marketing to
- personFamilies looking for an affordable outing
- personParents planning a kids birthday party
- personCouples looking for a casual date
- personFriend groups and teenagers looking for something to do in the evening
- personTourists and summer visitors looking for a fun stop
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What buyers search for
searchmini golf near mesearchminiature golf open nowsearchmini golf birthday partysearchglow in the dark mini golfsearchfun things to do with kids near me
bolt
Ready to book
- boltVisitors check hours and prices on a phone
- boltVisitors open the party packages page
- boltSearches on a warm evening or weekend
- boltCalls asking about group size or party dates
What drives their decision
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Photos of the course and reviews about fun and cleanliness
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Clear hours, prices and whether it is open in this weather
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Party packages and group options
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Location, parking and how busy it is
How we capture intent
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Map and local search
A Google Business Profile (the listing that shows on the map) with current hours, photos and reviews.
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Weather-aware ads
Ads that turn up on warm days, weekends and holidays, and pause when the weather is bad.
event
Party and group pages
Clear pages and a simple form for birthday parties and group bookings.
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Reviews and photos
Fresh reviews and photos that show the course is clean and fun.
my_locationMost guests come from nearby towns, plus tourists staying in the area in summer. We focus on that catchment and adjust for the season, weather and school holidays.
Our Mini Golf Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Mini Golf marketing services
search
SEO for Mini Golf
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "mini golf near me"
- checkClear answers to questions people ask when comparing options like "miniature golf open now"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Mini Golf
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "mini golf near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Mini Golf
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how mini golf customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Mini Golf
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "mini golf birthday party" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Mini Golf
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Mini Golf
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Mini Golf
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "mini golf near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More online bookings for rounds and party packages
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Seasonal campaigns that protect revenue in shoulder months
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Clear pricing and hours that reduce phone friction
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Review growth around fun, cleanliness and staff
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Tracking from digital visit to booked group or party
This is mini golf marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about mini golf marketing? We have got honest answers.
How do people choose a mini golf course?
Mostly by quick checks: is it open now, how much does a round cost, is it good for the age of my children, and do the photos and reviews look fun. For parties and groups they also ask about packages and space. Courses that answer these on the first screen get the visit.
How does weather affect mini golf marketing?
A lot. Outdoor courses fill on dry, mild days and empty in rain or extreme heat, so ads and posts should follow the forecast. Indoor and glow courses behave differently, so we plan them as a rain-day answer and keep promotion steady.
Can you promote birthday parties and group bookings separately?
Yes. A parent booking a party, a manager planning a team outing and a family dropping in make different decisions. Each gets its own page, ads and form, with options such as packages, party rooms, deposits and group numbers.
What are the busy and quiet times for mini golf?
Weekends, school holidays and warm evenings are usually busiest, while weekday afternoons and cold or wet days are quiet. We use offers, groups, leagues and nights for adults to lift the slow periods. Your own ticket and booking data show where the gaps are.
What makes a good lead for a mini golf course?
A party request with a date, group size and age range, or a group booking from a school, club or company. We track those separately from casual page views. Over a season you see which sources bring bookings that fill quiet days.
What do we need to have ready?
Opening hours by season, prices, party and group packages, a course map or photos of each hole, and your registration and insurance details. Short clips of the course in use, with consent, help a great deal. Rules on age, accessibility and food are needed too.
What does HeyLead do and not do?
We run your website, search, ads, social media and reporting. We do not run the course, set prices or decide opening on a given day. We never promise full days or bookings.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Rounds and Parties
If you run a mini golf venue and want more measured local demand, let us talk.