Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Travel and Activities
More Rounds Booked in Australia.
More Party Enquiries.
Built for Australian owner-led businesses competing in AU search. Families and groups choose mini golf for a simple, fun outing. They book the place that looks easy, open and worth the trip.
HeyLead helps mini golf venues fill evenings and weekends with Australian local search, party packages and weather-aware campaigns.
handshake verified star
Trusted by mini golf venues to turn local demand into booked work
Who This Is For
For mini golf and family entertainment venues that need both walk-up traffic and planned group bookings in Australia. Mini Golf demand shows up on Google.com.au as "mini golf near me" and "miniature golf open now". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Mini Golf buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Mini Golf operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "mini golf near me" and "miniature golf open now" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personFamilies looking for an affordable outing in Australia
- personParents planning a kids birthday party in Australia
- personCouples looking for a casual date in Australia
- personFriend groups and teenagers looking for something to do in the evening in Australia
- personTourists and summer visitors looking for a fun stop in Australia
travel_explore
What buyers search for
searchmini golf near mesearchminiature golf open nowsearchmini golf birthday partysearchglow in the dark mini golfsearchfun things to do with kids near me
bolt
Ready to book
- boltVisitors check hours and prices on a phone in Australia
- boltVisitors open the party packages page in Australia
- boltSearches on a warm evening or weekend in Australia
- boltCalls asking about group size or party dates in Australia
What drives their decision
check_circle
Photos of the course and reviews about fun and cleanliness in Australia
check_circle
Clear hours, prices and whether it is open in this weather in Australia
check_circle
Party packages and group options in Australia
check_circle
Location, parking and how busy it is in Australia
How we capture intent
location_on
Map and Australian local search
A Google Business Profile (the listing that shows on the map) with current hours, photos and reviews in Australia.
ads_click
Weather-aware ads in Australia
Ads that turn up on warm days, weekends and holidays, and pause when the weather is bad in Australia.
event
Party and group pages in Australia
Clear pages and a simple form for birthday parties and group bookings in Australia.
rate_review
Reviews and photos in Australia
Fresh reviews and photos that show the course is clean and fun in Australia.
my_locationmarketing geo for mini golf covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Mini Golf Marketing Approach
01
flight_takeoff
Mini Golf demand on Google.com.au
Mini Golf shows up as "mini golf near me" and "miniature golf open now" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose mini golf jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every mini golf enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Mini Golf marketing services
search
SEO for Mini Golf in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "mini golf near me" in Australia
- checkClear answers to questions people ask when comparing options like "miniature golf open now" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
query_stats
SEM for Mini Golf in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "mini golf near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Mini Golf in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how mini golf customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Mini Golf in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "mini golf birthday party" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Mini Golf in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Mini Golf in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Mini Golf in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "mini golf near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
Qualified mini golf enquiries from "mini golf near me" on Google.com.au
check
Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
check
Faster replies on an Australian number and a short form
check
A clear view of which channel booked the work
check
More online bookings for rounds and party packages in Australia
check
Seasonal campaigns that protect revenue in shoulder months in Australia
This is mini golf marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about mini golf marketing? We have got honest answers in Australia.
Most mini golf enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "mini golf near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Mini Golf see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "mini golf near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do people choose a mini golf course in Australia?
Mostly by quick checks: is it open now, how much does a round cost, is it good for the age of my children, and do the photos and reviews look fun. For parties and groups they also ask about packages and space. Courses that answer these on the first screen get the visit in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
How does weather affect mini golf marketing in Australia?
A lot. Outdoor courses fill on dry, mild days and empty in rain or extreme heat, so ads and posts should follow the forecast. Indoor and glow courses behave differently, so we plan them as a rain-day answer and keep promotion steady in Australia.
Can you promote birthday parties and group bookings separately in Australia?
Yes. A parent booking a party, a manager planning a team outing and a family dropping in make different decisions. Each gets its own page, ads and form, with options such as packages, party rooms, deposits and group numbers in Australia.
What are the busy and quiet times for mini golf in Australia?
Weekends, school holidays and warm evenings are usually busiest, while weekday afternoons and cold or wet days are quiet. We use offers, groups, leagues and nights for adults to lift the slow periods. Your own ticket and booking data show where the gaps are in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Book More Rounds and Parties in Australia
If you run a mini golf venue and want more measured local demand, let us talk in Australia.