Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Built for Singapore service brands competing in local and regional search. Families and groups choose mini golf for a simple, fun outing. They book the place that looks easy, open and worth the trip.
HeyLead helps mini golf venues fill evenings and weekends with Singapore local search, party packages and weather-aware campaigns.
Trusted by mini golf venues to turn local demand into booked work
For mini golf and family entertainment venues that need both walk-up traffic and planned group bookings in Singapore. Mini Golf demand shows up on Google.com.sg as "mini golf near me" and "miniature golf open now". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Mini Golf buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
What drives their decision
Photos of the course and reviews about fun and cleanliness in Singapore
Clear hours, prices and whether it is open in this weather in Singapore
Party packages and group options in Singapore
Location, parking and how busy it is in Singapore
Map and Singapore local search
A Google Business Profile (the listing that shows on the map) with current hours, photos and reviews in Singapore.
Weather-aware ads in Singapore
Ads that turn up on warm days, weekends and holidays, and pause when the weather is bad in Singapore.
Party and group pages in Singapore
Clear pages and a simple form for birthday parties and group bookings in Singapore.
Reviews and photos in Singapore
Fresh reviews and photos that show the course is clean and fun in Singapore.
my_locationmarketing geo for mini golf covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Mini Golf shows up as "mini golf near me" and "miniature golf open now" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose mini golf jobs to Google Business Profile and local Facebook groups.
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
Every mini golf enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Help nearby customers find you on Google before they call a competitor in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
See which channels bring real enquiries and new customers in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Qualified mini golf enquiries from "mini golf near me" on Google.com.sg
Less spend lost to Google Business Profile and local Facebook groups in Singapore
Faster replies on WhatsApp and a local Singapore number
A clear view of which channel booked the work
More online bookings for rounds and party packages in Singapore
Seasonal campaigns that protect revenue in shoulder months in Singapore
This is mini golf marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
Warren Stokes
Director of Sales and Marketing, Avidian
I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
Paul Liddiatt
Chief Marketing Officer, NewBook
HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
Joe Charlson
CEO, CallerReady
The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
Questions about mini golf marketing? We have got honest answers in Singapore.
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type in Singapore.
Search and ads aimed at people ready to enquire in Singapore.
Calls, forms and bookings tagged to the search, ad or page behind them in Singapore.
If you run a mini golf venue and want more measured local demand, let us talk in Singapore.