Industry expertise · built around buyers

Travel and Activities Marketing for Australian Operators

For Australian businesses that sell experiences and places to stay: tour and activity operators, holiday programs, venues, hotels, caravan parks and campgrounds, surf beaches, pools, bars and wine producers. Locals and visitors search for something to do this weekend, often on the way. We run search, Google Ads, Meta Ads and websites that show GST-inclusive prices, hours and bookable times, and we report enquiries and bookings in Australian dollars.

Explore industries

Tour guide leading a group of travellers in Australia. Photo by Mico Medel on Pexels

Owners who already run this path

Locals, interstate trippers and international visitors in Australia

Australian demand comes from three groups with different habits. Locals search for a quick weekend outing, interstate visitors plan a week away, and international travellers research months ahead. Each reads your pages differently. We write for the group that matters most to your site, from a Hunter Valley cellar door to a Gold Coast mini golf course, and keep the practical details easy to find.

Four school terms and a hot summer

The year runs on state school terms and holiday dates, which differ between states. Summer lands in December and January, so beaches, pools, caravan parks and holiday programs peak just as many businesses slow elsewhere. Winter brings wine tastings, indoor venues and bowling. We build campaigns around your state's term dates and local weather, with spend lifted ahead of each break in Australia.

Australian Consumer Law and state requirements

Prices shown to customers must be the full price including GST, and claims need to be accurate under Australian Consumer Law. Bars follow responsible service of alcohol and state liquor licensing, and kids programs often involve Working with Children Checks. We use details you supply, avoid claims we cannot support, and leave compliance with you and your advisers.

Bookings reported in A$ with the source attached in Australia

We connect calls, online bookings, tour deposits and venue enquiries to the search or ad that started them. Reports are in Australian dollars, so you can compare a wine club sign-up, a function booking and a camp enrolment on the same basis. You see the real return from each channel rather than a pile of clicks and impressions.

Mobile search on the road and in regional areas

Many Australian trips involve long drives, and people search from the car park, the caravan or the hotel room. Coverage can be patchy outside the cities, so pages must load quickly and show opening times, directions and a call button without extra taps. We trim page weight, keep your address and phone number consistent, and write for the near-me searches that regional wineries, parks and beaches rely on. Pages for each town you serve help drivers find you when they are deciding where to stop.

Phasing a budget across a lumpy year

Spending evenly across twelve months rarely suits an Australian operator. Summer, long weekends and school holidays call for early investment, while shoulder months suit content, listings and tracking work that pays off later. We map the year with you, set aside a base level for always-on search, and lift spend before each peak. That keeps cash in step with the bookings it is meant to bring, and gives you a clear basis for next year's plan.

Weather, bushfire and flood closures

Australian operators deal with heat, storms, floods and smoke, and closures can change within a day. Visitors who find out late tend to leave a poor review. We set up a simple process to update hours, banners and listings quickly, and to pause ads for areas that are shut. You supply the facts and official advice, and we make sure they appear everywhere they should, from your homepage to Google and social posts.

Travel and Activities

Questions about this hub

Are you a tour operator or booking agent? expand_more

No. HeyLead is a remote performance marketing agency, so we do not run tours, take bookings or hold licences. We drive visitors to your own booking process and measure the results in Australia.

Can you cover several states? expand_more

Yes. School holidays, seasons and rules differ across states, so we set up location pages and campaigns for each one. You tell us which areas you serve and we plan around that in Australia.

Who looks after compliance? expand_more

Your business does. We work from the details you provide, such as licences, safety information and checks, and flag anything worth confirming. We do not give legal or regulatory advice in Australia.

How do you handle the summer rush? expand_more

We plan early, getting pages and ads live before December and school holidays begin. In quieter months we shift attention to local and off-peak audiences in Australia.

What happens first? expand_more

Ask for the free audit and we will review your site, listings and ads, then report what we find. If we go ahead, we need access to your website, Google Business Profile, ad accounts and analytics in Australia.

What should we ask an agency before we hire it? expand_more

Ask who does the work, how often you will hear from them and how they will show bookings, calls and spend side by side. Check that you keep ownership of your ad accounts, analytics and website. Anyone promising certain results should be treated with caution in Australia.

Do Tripadvisor and regional visitor sites still matter? expand_more

They can. Many visitors check them before booking, so keep your details accurate and reply to reviews. We aim to make your own site the place where the booking ends, while the other channels remain as introductions in Australia.

What does the first quarter look like? expand_more

The first weeks go into tracking, listing fixes and landing pages, followed by early ad tests. We share what we are learning in plain language each month. Organic search takes time, so we do not promise specific rankings or sales in Australia.

Marketing from $500 USD a month

Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.

Starting at

$500 USD per month

Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.

Get a Free Audit

What $500 a month covers

Pages
Included
Pages built around the searches your buyers actually type in Australia.
Search and ads
Included
Search and ads aimed at people ready to enquire in Australia.
Tracking
Included
Calls, forms and bookings tagged to the search, ad or page behind them in Australia.

Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action in Australia.

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads in Australia.

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.

Certified and experienced

Certified where it matters. Accountable for the outcome in Australia.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.

Google AdsCertified

Google AnalyticsCertified

Google Tag ManagerCertified

Operating since 2010Proven experience