Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Travel and Activities
More Rides Booked.
More Account Work. for Australia
Built for Australian owner-led businesses competing in AU search. Riders choose taxis for reliability, coverage and ease of booking. If your company is hard to find or slow to answer, the app or the next operator wins.
We help taxi and car service firms win airport, local and corporate rides with call-focused campaigns, Australian local search and clear booking paths.
handshake verified star
Trusted by taxi and hackney companies to turn local demand into booked work
Who This Is For
For licensed taxi and car service operators competing with ride-hail apps on trust and availability in Australia.
check_circle Local taxi companies defending airport and station traffic
check_circle Operators selling corporate and account contracts
check_circle Fleets promoting pre-book and event transport
check_circle Dispatchers who need more phone and app bookings that convert
Who buys, and what they search
groups
Who you are marketing to
- personLocals who need a ride to an appointment, the train station or an event in Australia
- personTravelers who want a booked ride to or from the airport in Australia
- personCompanies that need regular rides for staff or clients in Australia
- personFamilies and groups planning rides for weddings, proms and nights out in Australia
- personOlder riders and people with mobility needs who want a trusted local driver in Australia
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What buyers search for
searchtaxi near mesearchairport taxi [city]searchbook a cab for tomorrowsearchtaxi to [airport name]searchwedding car hire near me
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Ready to book
- boltTaps on the call button
- boltVisitors open the pre-book or quote form
- boltSearches that include an airport, station or address in Australia
- boltCalls from business accounts asking about regular rides in Australia
What drives their decision
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Reliability, on-time pickups and clear availability in Australia
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A simple way to book by phone, online or app
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Clear pricing or a quote before the ride
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Licensing, safe vehicles and trusted drivers
How we capture intent
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Click-to-call ads and pages
Ads and pages built for a quick call or booking request on a phone in Australia.
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Map and local search
A Google Business Profile (the listing that shows on the map) with your Australian service area, phone number and hours.
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Airport and event pages
Pages for airport rides, station transfers, weddings and events, each with a clear way to book in Australia.
groups
Business accounts
Outreach to companies, hotels and venues that book regular rides in Australia.
my_locationWe focus on the towns and areas you are licensed and able to serve, and on key points such as airports and stations. Timing follows commuter hours, event nights and holiday travel in Australia.
Our Taxis and Hire Cars Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Australia.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Australia.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Australian market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Australia.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Australia.
Taxis and Hire Cars marketing services
search
SEO for Taxis and Hire Cars
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "taxi near me" in Australia
- checkClear answers to questions people ask when comparing options like "airport taxi [city]" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Taxis and Hire Cars
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "taxi near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Taxis and Hire Cars
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how taxis and hire cars customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Taxis and Hire Cars
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "book a cab for tomorrow" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Taxis and Hire Cars
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Taxis and Hire Cars
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Taxis and Hire Cars
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "taxi near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More local and airport booking enquiries
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Stronger corporate and account lead flow
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Click-to-call and pre-book experiences that reduce drop-off in Australia
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Map and search visibility in real coverage areas in Australia
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Tracking from campaign to completed booking request in Australia
This is taxis and hire cars marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about taxis and hire cars marketing? We have got honest answers in Australia.
Can local taxis still win customers from ride-hail apps?
Yes, in the jobs where an app is weaker: pre-booked airport runs, regular account customers, hospital appointments, school runs and riders who want a known local firm. Taxis that show a fixed fare, a clear way to book and a real person to call tend to hold their ground. We market those strengths in Australia.
What is a good lead for a taxi company?
A booking request with pickup, drop-off, time and passenger details, or a call from someone who needs a ride now. Account requests from hotels, clinics and firms are worth the most because they repeat. We track which source led to each booked job rather than counting clicks in Australia.
Should we push phone bookings, our own app or online forms?
Use the routes your riders already trust, and make each one quick. Older riders and urgent jobs lean on the phone, regular riders like an app, and airport and event jobs suit a form with a confirmation. We match the route to the type of job and your dispatch set-up in Australia.
How do taxis and hackneys prove they are safe and legitimate?
By showing your registration, vehicle and driver checks, insurance and vehicle standards in plain view on the site and profile. Riders check this before they book for a child, an older relative or a late-night ride. The documents and rules stay yours, and we make them easy to find in Australia.
How does marketing handle busy and quiet times for taxis?
Demand peaks around commuter hours, event nights, holidays, bad weather and flight banks, and drops in between. We time ads and offers to your driver supply so you are not paying for jobs you cannot cover. We do not promise job numbers in Australia.
What should we have ready before marketing our taxis?
your Australian service area, fare structure or quote method, vehicle types, booking route, opening hours and a person who answers booking calls. Access to your dispatch or booking records helps us trace results. Pricing, driver availability and dispatch decisions remain with you.
What does HeyLead do for taxis and hackneys, and what stays with you?
We run the search, paid ads, social campaigns and website work, then report on calls, booking requests and account leads. Dispatch, drivers, fares, vehicles and customer service stay with your firm. We do not write or buy reviews in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Grow Bookings Beyond the Apps
If you run a taxi or hackney business and want more owned demand, let us talk in Australia.