Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for Taxis and Hire Cars
Web Design for Taxi Companies in Australia
A rider on a street corner with a phone has no patience for a slow site. They want to see that you cover their area, what the ride costs and how to book, all within seconds. We design taxi and hackney websites around a fast booking form, a big call button and pages for airport, station and group work.
For taxi owners who need a mobile site that takes bookings, shows fares plainly and tells dispatch which page and source led to each ride.
What a taxi website has to do
Context from how your customers search, compare and book.
The site has two kinds of visitor. One needs a car now and will only tap a number. The other is planning a ride for tomorrow, next week or a wedding day, and wants to compare. The first screen should serve both: a large call button and a short booking form.
The booking form is the engine. It should ask for pickup, drop-off, date, time, passengers, luggage and any special needs such as a child seat or a wheelchair accessible vehicle. Fewer fields convert better, so extra questions can wait for a confirmation call or text from dispatch.
Fares are the most common worry. A table of fixed fares for popular journeys, or an easy way to request a quote, builds trust. Hidden or vague prices push riders towards apps that show a number up front. Include notes on waiting time, tolls and late-night supplements.
Credibility is built with detail. Show your vehicle types, how you vet drivers, insurance and registration details, accessibility options and how to reach dispatch at any hour you are open. Corporate visitors want an account page with invoicing terms and a named contact, kept separate from the page for single rides.
Who this web design is for
groups Customer segments
- person Small firms whose site is a brochure with no booking form
- person Companies that want airport and station transfers booked in advance
- person Operators with minibuses, accessible vehicles or executive cars to show
- person Firms courting hotels, clinics and care homes for account work
psychology What drives their decision
- check_circle A booking form that works in under a minute on a phone
- check_circle Fixed fares or quotes shown clearly
- check_circle Vehicle, driver and safety information in plain view
- check_circle Confirmation by text or email that riders can rely on
How we deliver Web Design
A clear, repeatable process built around how taxis and hire cars customers search and decide.
1
Review of how riders use the site
We study calls, form drop-offs and the pages riders open first. We also ask dispatch what questions come up on the phone. The result is a plain list of changes that should make booking quicker and reduce repeat questions.
2
Page plan and wording
We map pages for local rides, airport and station transfers, wedding and event cars, minibus and group travel, accessible rides, accounts and areas covered. Each page opens with the question that rider has, written simply and checked by you.
3
Design and build
We build mobile first, with a sticky call button, a short booking form and clear fare tables. We use your branding and real photos of your vehicles, and keep pages light so they load on weak signals.
4
Form, confirmation and dispatch link
We connect the booking form to the inbox, text or dispatch tool your team uses. Riders receive a confirmation that states pickup, time and a number to call. We test every form with several phones and edge cases such as late-night times.
5
Launch and tuning
We check links, tracking, speed and form delivery on several phones before launch. In the first weeks we watch calls, bookings and drop-offs, make small fixes and update fares or vehicles whenever your firm changes them.
web
What Taxis and Hire Cars Web Design includes
Pages that make it easy to understand the offer and take the next step in Australia
- check_circle Mobile-first design and build
- check_circle Booking form and call button
- check_circle Fare, airport and fleet pages
- check_circle Form delivery to dispatch
- check_circle Tracking and monthly report
What you can expect
- verified Riders can call or book within seconds of arriving on the site
- verified Fixed fares or quotes answer the first question riders ask
- verified Airport and station transfers have a form built for the job
- verified Vehicle, driver and safety details build confidence for cautious riders
- verified Hotels, clinics and care homes find an account page and a named contact
- verified Dispatch sees which page and source produced each booking
Deliverables you receive
inventory_2 Home page with call button, short booking form, service area line and key trust points
inventory_2 Fixed fare table or quote request for common routes, airports and stations
inventory_2 Airport and station page with meeting points, flight number field and luggage guidance
inventory_2 Fleet page showing saloons, estates, minibuses and accessible vehicles with capacities
inventory_2 Account customer page with invoicing terms, regular booking options and a request form
inventory_2 Call, form and source tracking so dispatch knows what each booking came from
Technical approach
The mechanics behind Web Design for taxis and hire cars, explained plainly.
Fast and light for weak signals
Riders often book from a street corner or a car park with poor reception. We keep pages small, use compressed images and avoid heavy sliders, so the call button and form show up before a rider gives up and opens an app.
Form fields that fit the job
The form changes with the booking type. Airport rides ask for flight number and luggage, wedding cars ask for date and route, and accessible rides ask about the vehicle needed. Hidden fields record the source for dispatch.
Phone number and tracking
We track taps on the call button, form sends and quote requests by page and source. Tracking numbers can be used on the site without changing the number printed on your vehicles, so repeat riders still reach the same line.
What a Taxis and Hire Cars website costs
Taxis and Hire Cars web design starts at A$2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
Key pages and layout
IncludedThe pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms, calls and tracking
IncludedForms and call buttons that work on every phone, with each request tracked to its source.
Speed and launch checks
IncludedImage, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
What to expect from a taxi website build
A taxi site comes together quickly once fares, vehicles and the booking process are agreed. Testing the form and call routes takes care.
Days 1 to 14
We review the current site and talk through dispatch, fares and vehicle types with you. Quick fixes, such as a broken form or a missing number, go live early, before the new design is ready.
Weeks 3 to 8
We build and test on phones, connect forms to dispatch and prepare launch. You approve the fare wording, safety claims and vehicle details before anything goes live on the site.
Months 3 to 6 and beyond
We compare calls and bookings with the old site, refine pages and add new areas, vehicles or accounts. Seasonal updates for events and holidays are planned ahead of the busy dates.
Other Taxis and Hire Cars marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
What should a taxis website show first? expand_more
A large call button, a short booking form and the area you serve. Fares and vehicle types sit just below. A rider on a phone decides in seconds.
Can the booking form send jobs straight to dispatch? expand_more
Yes. We connect it to the email, text or booking tool your team uses and test it. Whether jobs are accepted automatically or checked by a person is your decision.
Should taxis show fares on the website? expand_more
Many riders expect it, and a table of common journeys or a quick quote request tends to build trust. You decide how fixed or flexible the prices are. We make the wording clear about waiting time, extras and late-night changes.
Can the site take advance bookings for airports and weddings? expand_more
Yes. Planned rides use a form with date, time, route, passengers and flight details, and a confirmation message. The form can also ask for vehicle type or a child seat.
How do you show hackneys and accessible vehicles on the site? expand_more
On a fleet page with photos, capacity, luggage space and accessibility features. Riders and carers check this before booking, so accuracy matters. You supply the details and approve the page.
How long does a new taxis website take? expand_more
Usually weeks, depending on how many pages, fares and vehicles you have. Photos and approvals set the pace more than the build does. We give you a schedule first and can fix urgent problems earlier.
How will we know a taxis site is working? expand_more
We track calls, booking form sends and quote requests by page and source, and match them to booked jobs where your records allow. Each month you see which pages bring rides and where riders leave.
Ready to get more from Taxis and Hire Cars Web Design?
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