Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for Orthodontics
Web Design for Orthodontists
An orthodontic website has three jobs: show who the specialist is, state what braces and aligners cost, and let a parent or adult book a consult on a phone in under a minute. Most sites do one. We build sites that do all three.
For practices owned by a specialist orthodontist that want a website built around the consult, with fees, credentials and booking on the page, not behind a form.
What an orthodontic website has to do
Context from how your customers search, compare and book.
The first question every visitor has is who you are. A specialist profile that states your residency, board standing and years in specialist practice, in the words your state board permits, answers it. It also explains, without naming anyone, why a specialist orthodontist is different from a dentist who offers aligners. That page is the backbone of the site and the orthodontist approves every word.
The second question is cost. A fee page that states your braces and aligner fees, what the consult includes and how payment plans work keeps people on your site instead of a competitor's. Published US averages exist but vary by market, so the page carries your own figures, confirmed by the office manager, with a note that the final quote follows the consult.
The third question is how to book. Online scheduling that opens on the first tap, a phone number that is a tap target and a short form that asks for the treatment and the patient's age should be visible on every page. Parents research in the evening, so the path has to work on a phone, not just a desktop.
Imagery and claims are where sites go wrong. Patient images need written consent and may be restricted by your state board. Reviews on the site must be genuine and unfiltered under the FTC Endorsement Guides. Nothing on the site promises a result or a time frame, and nothing echoes direct-to-consumer aligner advertising.
Who this web design suits
groups Customer segments
- person Owner orthodontists with a site that has not changed since the practice opened
- person Practices adding clear aligners that need the site to carry both treatments
- person Two-office practices that need each location to have its own page and booking link
- person Practices moving from a template site to one built around the consult
psychology What drives their decision
- check_circle A consult path that works on a phone in under a minute
- check_circle Fees and payment plans stated plainly with the practice's own figures
- check_circle A specialist profile that proves the title inside state board rules
- check_circle Booking and call tracking built in from the first day
How we deliver Web Design
A clear, repeatable process built around how orthodontics customers search and decide.
1
Consult path and content plan
We map how a parent or adult moves from a search to a booked consult, list the pages needed for braces, aligners, early and adult treatment, fees and each office, and agree the credential wording with the orthodontist.
2
Design around the consult
Every page keeps the consult button, phone number and scheduler within reach on a phone. The design shows the team and the office honestly and leaves room for the fee page to be read, not skimmed.
3
Writing the pages
Treatment pages explain steps, visit counts and comfort in plain words. The fee page states your own figures. The specialist profile uses only the credentials your state board permits. The orthodontist reviews everything before build.
4
Build, tracking and compliance check
The site is built fast and accessible, with scheduler, call and form tracking tagged by page. Images are checked for written consent and reviews for FTC compliance before launch.
5
Launch and handover
We launch with redirects from old pages, test every booking path on a phone and hand the site over in your name with a short guide for updating fees and hours.
web
What Orthodontics Web Design includes
Pages that make it easy to understand the offer and take the next step
- check_circle Consult path and page plan
- check_circle Specialist profile and treatment pages
- check_circle Fee and payment plan page
- check_circle Scheduler, call and form tracking
- check_circle Compliance check and handover guide
What you can expect
- verified A parent or adult can book a consult on a phone in under a minute from any page
- verified Fees and payment plans are stated plainly, so fewer people call just to ask the price
- verified The specialist profile proves the title within your state board's rules
- verified Braces and aligner pages each answer their own questions and track their own consults
- verified Every patient image carries consent and every review meets the FTC Endorsement Guides
- verified The site is yours, fast on a phone and simple to update
Deliverables you receive
inventory_2 Specialist profile page with credential wording approved by the orthodontist
inventory_2 Braces, clear aligner, early treatment and adult treatment pages
inventory_2 Fee page with your own case fees, consult contents and payment plans
inventory_2 Office pages with hours, parking, what to bring and a booking link
inventory_2 Online scheduler, click-to-call and short consult form with tracking
inventory_2 Image consent and review compliance check before launch
Technical approach
The mechanics behind Web Design for orthodontics, explained plainly.
Speed and phone-first layout
Compressed images, minimal scripts and a layout designed on a phone first, so the fee page loads quickly on a weak signal and the consult button is always a thumb away.
Booking and tracking
Scheduler clicks, calls and form submissions are tagged by page so you know which page produced each consult. Where your practice software records consults attended, those results can be linked.
Structured data and accessibility
Structured data for a dental practice with the orthodontist specialty and each office, headings and contrast that meet accessibility guidelines, and forms that work with a screen reader.
What a Orthodontics website costs
Orthodontics web design starts at $2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
Key pages and layout
IncludedThe pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms, calls and tracking
IncludedForms and call buttons that work on every phone, with each request tracked to its source.
Speed and launch checks
IncludedImage, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
What to expect from a website build
A practice site built around the consult typically takes six to ten weeks, and most of that time is writing and review, not code.
Weeks 1 to 2
Consult path, page list and credential wording are agreed. We gather your fees, team photos, consent records for any patient images and existing reviews.
Weeks 3 to 6
Pages are written and designed, the orthodontist reviews them for clinical and credential accuracy, and the build begins with tracking in place from the start.
Weeks 7 to 10
Testing on phones, compliance check of images and reviews, redirects from old pages and launch. You receive the site in your name with a guide for routine updates.
Other Orthodontics marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
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Paid media
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Elmer
Analytics
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Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
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✓Frequently Asked Questions
Should the site show our fees? expand_more
Yes. Cost is the first question in orthodontics, and a page that states your braces and aligner fees, what the consult includes and how payment plans work keeps people from leaving to compare. We use figures your office confirms and say that a final quote follows the consult.
Can we show before-and-after photos on the site? expand_more
Where your state dental board allows it and you hold written consent, yes, with wording that does not present one case as typical. We also build strong pages without them, using the team, the office and a clear explanation of each treatment.
How do you write the specialist profile? expand_more
With the residency, board standing and years in specialist practice your state board permits you to list, and a plain explanation of what a specialist orthodontist is. The orthodontist approves the page before it goes live and nothing describes a general dentist as a specialist.
Do we need an online scheduler? expand_more
We recommend one. Parents research in the evening and a scheduler that opens on the first tap books consults the phone line would miss. If you prefer calls, the number is a tap target on every page and we track it.
Can the site handle two offices? expand_more
Yes. Each office gets its own page with its own address, hours, team, parking notes and booking link, and the structured data lists both. Reports show which office page produced each consult.
Will the site be easy to update? expand_more
Yes. Fees, hours, team photos and office details are editable without a developer, and we hand over a short guide. The site stays in your name on your hosting.
How long does an orthodontic website take? expand_more
Six to ten weeks for most practices. Writing, credential review and gathering consent records take longer than the build, so the faster you confirm fees and approve pages, the sooner it launches.
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