Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Orthodontics
Meta Ads for Orthodontists
Most people who visit an orthodontist's website do not book that day. They compare, talk to a partner or wait for payday. Meta Ads keep your practice in front of them while they decide, and we count consult requests, not likes.
For specialist orthodontic practices that want retargeting and local awareness that books consults, with creative reviewed against FTC and state dental board rules.
How Meta Ads work for orthodontics
Context from how your customers search, compare and book.
Orthodontic treatment is a considered purchase with a long comparison window, which is exactly what retargeting is for. Someone who read your aligner page and left gets a calm reminder a few days later: who the orthodontist is, what the consult includes and how to book. Someone who read the braces page sees the braces version. The reminder matches what they looked at.
Cold audiences work differently. Parents in the neighborhoods around each office who have not searched yet respond to short videos of the team, the office and what a first consult is like, not to treatment claims. We build those audiences by radius and interest, keep frequency sensible and send clicks to a page that states fees plainly.
Creative stays inside the rules. The FTC Endorsement Guides require any patient story or review in an ad to be genuine, disclosed and not presented as typical unless it is. State dental-board rules decide whether patient images may be used and how the specialist title appears. Where we use before-and-after images in the US, it is only with written consent you hold and the orthodontist's approval, never as a promise of a result.
Meta reports clicks and leads generously, so we count our own. Forms and calls are tagged by campaign and audience, and where your practice software records consults attended, those are linked back. The question each month is how many consults the channel produced and at what cost, not how many people saw the ad.
Who orthodontic Meta Ads suit
groups Customer segments
- person Specialist practices whose site visitors compare for weeks before booking
- person Practices opening a second office that nobody in the area knows yet
- person Orthodontists who want parents to recognize the practice before the dentist mentions braces
- person Practices with a Google Ads account that need a second channel for the comparison window
psychology What drives their decision
- check_circle Retargeting that matches braces visitors with braces creative and aligner visitors with aligner creative
- check_circle Local video of the team and the consult, not treatment claims
- check_circle Images and stories checked for consent and FTC disclosure before they run
- check_circle Consult requests counted by campaign, not reach or likes
How we deliver Meta Ads
A clear, repeatable process built around how orthodontics customers search and decide.
1
Pixel, audiences and consent check
We install or repair the Meta pixel and conversions API, build retargeting audiences from braces, aligner and fee page visitors, and review every image and story you want to use for written consent and state board rules.
2
Creative by intent
Separate ad sets for braces visitors, aligner visitors and cold parent audiences, each with its own short video or image set and plain copy that names the orthodontist and what the consult includes. The orthodontist approves everything before launch.
3
Consult path
Ads send people to a page that states the fee range, the consult contents and a booking button, or to an instant form that asks for the treatment and the patient's age. Either way the front desk gets an alert within minutes.
4
Frequency and budget control
Retargeting runs at a frequency that reminds without pestering, with people who have booked excluded. Cold audiences get a small test budget that grows only when they produce consult requests.
5
Reporting and refresh
Monthly reports show consult requests by campaign and the cost of each. Creative is refreshed before fatigue sets in, and audiences are updated as pages change.
ads_click
What Orthodontics Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads
- check_circle Pixel and audience setup
- check_circle Retargeting and cold creative by intent
- check_circle Consent and disclosure review
- check_circle Instant forms or landing pages with alerts
- check_circle Monthly report with spend in USD and consults by campaign
What you can expect
- verified People who compared your practice are reminded while they decide, with creative that matches the treatment they read about
- verified Parents near each office recognize the practice and the orthodontist before they search
- verified Every patient image or story carries consent and the disclosure the FTC requires
- verified Consult requests arrive with the treatment and patient age already captured
- verified Spend in USD is tied to consult requests, not reach
- verified Creative is refreshed before it wears out
Deliverables you receive
inventory_2 Pixel and conversions API setup with retargeting audiences by treatment page
inventory_2 Retargeting ad sets for braces and aligner visitors with matching creative
inventory_2 Cold parent audiences by office radius with team and consult video
inventory_2 Instant forms or landing pages that capture treatment and patient age
inventory_2 Consent and FTC disclosure checklist for any patient image or story
inventory_2 Monthly report of consult requests and cost per consult by campaign
Technical approach
The mechanics behind Meta Ads for orthodontics, explained plainly.
Pixel and conversions API
Page views, form submissions and booking clicks are sent through both the pixel and the conversions API so audiences and reports survive browser restrictions. Booked patients are excluded from retargeting.
Audience structure
Retargeting audiences are split by the page viewed, so creative matches braces or aligner interest. Cold audiences use a radius around each office with sensible age and parent signals, and we exclude existing patients where you share a list.
Creative compliance
Every image, video and caption is checked against the FTC Endorsement Guides and your state dental board's rules on patient images, testimonials and the specialist title before it runs, and the orthodontist signs off.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Retargeting can produce consult requests within weeks because the audience already knows you. Cold audiences take longer and need patience.
Days 1 to 14
Pixel, audiences, consent checks and creative are built and approved by the orthodontist. Retargeting launches first because it has the warmest audience.
Days 15 to 60
We compare braces and aligner retargeting, test cold parent audiences with a small budget and refine creative from what produces consult requests rather than clicks.
Day 61 and beyond
Creative is refreshed on a schedule, audiences are expanded where consults justify it and reporting ties spend in USD to consult requests and, where you record them, consults attended.
Other Orthodontics marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Does Meta work for orthodontists, or is it just Google? expand_more
Both, for different jobs. Google catches people already searching. Meta reminds the ones who searched and did not book, and introduces the practice to parents who have not searched yet. Retargeting is usually the first thing we switch on because it has the warmest audience.
Can you use before-and-after photos on Meta in the US? expand_more
Only where your state dental board allows it, with written consent you already hold, and with wording that does not present one case as typical. Meta also has its own rules on health and body-image creative, so we test each image. Team and consult video usually performs as well without the risk.
Can we run patient testimonials? expand_more
In the US, yes if they are genuine, the patient consented, any material connection is disclosed and the story does not imply a typical result, all of which the FTC Endorsement Guides require. We do not script or purchase testimonials.
Will retargeting annoy people? expand_more
Not when frequency is capped and people who have booked are excluded. We set a reminder cadence over a few weeks and stop when the person converts or the window closes.
How do you target parents? expand_more
By radius around each office and by broad parent and age signals, within what Meta allows. We do not target by health condition. The creative does the selecting: a short video about a first consult for a child speaks to the right people.
What does a consult request cost on Meta? expand_more
It varies with your area, your creative and whether the audience is warm or cold. We do not quote a figure before testing, and we report the actual cost per consult request in USD each month rather than cost per click.
Who owns the ad account? expand_more
You do. The account, pixel and audiences stay in your name and we work as users with the access we need. If we stop working together, you keep everything.
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