Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More Booked Consults.
Braces and Aligners, Tracked Apart.
Built for Specialists.
Parents and adults compare two or three orthodontists before they book a consult. We bring those booked consults to your specialist practice, with braces and aligner intent tracked apart.
We build the search, ads and consult pages.
handshake verified star
Trusted by specialist orthodontic practices to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For orthodontists who own a specialist practice and want more booked consults, with braces and aligner demand measured separately and no spend on coupon-exam shoppers.
check_circle Owner orthodontists growing a single specialist practice beyond dentist referrals
check_circle Multi-chair specialist practices with open consult slots to fill every week
check_circle Specialist practices that treat with both braces and clear aligners and want each tracked on its own
check_circle Practices ramping a new specialist associate who needs a consult book of their own
check_circle Orthodontists who want consults from people ready to start treatment, not coupon-exam traffic
check_circle Two-office specialist practices that need each location visible on the map
Who buys, and what they search
groups
Who you are marketing to
- personParents of children and teens referred by a family dentist or acting on a school-age check
- personAdults comparing clear aligners with braces before booking a consult
- personParents asking about early treatment for a child aged seven to ten
- personAdults who tried a direct-to-consumer aligner and now want a specialist
- personFamilies with more than one child who want a practice they can stay with for years
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What buyers search for
searchorthodontist near mesearchbraces costsearchInvisalign orthodontist near mesearchbraces for kidssearchadult braces vs Invisalignsearchfree orthodontic consultation
bolt
Ready to book
- boltA form or call that names braces, aligners or a child's age
- boltReturn visits to the fee page and the payment plan section
- boltSearches that pair a treatment with a neighborhood or school district
- boltA consult booked online outside office hours
What drives their decision
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Proof that the person treating them is a specialist orthodontist, not a dentist offering aligners
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A clear fee for braces and for aligners, and a payment plan they can read before the consult
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Reviews that mention the team, the wait and how appointments fit around school and work
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A consult they can book online with a reply the same day
How we capture intent
search
Braces and aligner SEO
Separate pages for braces, clear aligners, early treatment and adult treatment, each written for the question the searcher asked.
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Intent-split Google Ads
Braces and aligner campaigns with their own budgets, and exclusions for jobs, courses, do-it-yourself aligners and toothache searches.
verified
Specialist profile and credentials
A page that states your residency, board standing and years in specialist practice in plain words, within what your state board allows.
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Same-day consult replies
Alerts and follow-up so every consult request gets an answer the same day, including the ones that arrive after hours.
my_locationRadius targeting around each office, weighted toward the school districts and neighborhoods your current patients come from, with no spend on areas you cannot serve.
Our Orthodontics Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Orthodontics marketing services
search
SEO for Orthodontics
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "orthodontist near me"
- checkClear answers to questions people ask when comparing options like "braces cost"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Orthodontics
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "orthodontist near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Orthodontics
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how orthodontics customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Orthodontics
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "Invisalign orthodontist near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked consults from parents and adults who are ready to discuss treatment
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Braces and clear aligner demand split into separate campaigns, pages and reports
check
A clear cost per booked consult by channel
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Treatment and fee pages reviewed against the FTC Endorsement Guides and state dental-board advertising rules
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A specialist profile that states your residency and board standing plainly, so nobody mistakes you for a dentist offering aligners
This is orthodontics marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about orthodontics marketing? We have got honest answers.
What does orthodontist marketing include?
Orthodontist marketing for a specialist practice includes a specialist profile page that states the orthodontist's residency and board standing, separate pages for braces and clear aligners, a fee page with the case fees you actually charge, Google Business Profile upkeep for each office, Google Ads split by braces and aligner intent with exclusions for jobs, courses and do-it-yourself aligners, Meta retargeting for people still comparing consults, and call and form tracking that reports cost per booked consult. HeyLead does the marketing. The orthodontist keeps every clinical and pricing decision.
Is this for general dentists who offer aligners?
No. This service is only for practices owned by a specialist orthodontist. A general dentist who offers clear aligners alongside check-ups, fillings and whitening serves a different patient mix and is marketed under dentistry, not here. We never describe a general dentist as a specialist, in any ad or on any page, because that claim belongs to the state board, not to marketing.
How is marketing an orthodontic practice different from marketing a general dental practice?
The patient is making one decision, not starting a long relationship of small visits. A general dental patient arrives for a check-up, a toothache or whitening and may stay for years. An orthodontic patient, or a parent, is choosing one specialist for one course of treatment that costs thousands of dollars, after comparing a few consults. So the marketing leads with who the specialist is, what braces and aligners cost and how the consult works, rather than insurance lists, hygiene recall and emergency slots. Campaigns separate braces from aligners instead of emergency from routine, and the word specialist itself is a regulated claim the pages have to back up.
What advertising rules apply to orthodontist marketing in the US?
Two sets. The FTC Endorsement Guides, updated in 2023, cover reviews and testimonials: they must be genuine, any material connection must be disclosed, nobody may buy or suppress reviews, and a testimonial may not imply a result is typical unless it is. Your state dental board's advertising rules decide who may call themselves an orthodontist or specialist, what credentials may be listed and whether before-and-after photos need consent or a disclaimer. We write to both, and the orthodontist signs off before anything clinical runs.
Can you keep braces intent and aligner intent apart?
Yes, and it is the core of how we structure the account. Braces searches skew toward parents and cost questions. Aligner searches skew toward adults comparing options and often come with a direct-to-consumer brand name attached. Each gets its own campaign, landing page, budget and report, so you can see which one books consults and which one needs work.
Will you use before-and-after photos and patient testimonials?
In the US, yes where your state board allows it, with written consent you already hold and with the disclosures the FTC Endorsement Guides require. We never present a single case as what most patients get, and we do not write or buy reviews. We also do not borrow the language of direct-to-consumer aligner advertising, such as promising straight teeth from home or in a fixed number of months.
How do you track a consult back to marketing?
Calls, forms and online scheduler clicks are tagged with the search, ad or page behind them. Where your practice software records consults attended and treatment starts, we link those back so reports show cost per booked consult and, where you share it, cost per start. You see consults, not clicks.
Do you promise rankings, consult numbers or case starts?
No. Nobody can promise a search position, and consult numbers depend on your market, your fees and how your front desk answers. What we promise is clear pages, tightly controlled campaigns and honest reporting on the consults that result.
We offer a free consult. How should that be advertised?
A free consult is fine to advertise when it is really free and the page says what it includes. We state it plainly, with no coupon-style urgency, and we do not pair it with exam or cleaning offers that attract people who are not looking for orthodontic treatment.
What do you need from us to start?
Your website address, your current fee list for braces and aligners, how the consult works today, which treatments you want more of, and any Google Ads, Meta or analytics accounts you run. We begin with a free audit and tell you what we would fix first.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Consults
If you own a specialist orthodontic practice and want consults from people ready to start treatment, let's talk. We start with your website, your consult process and your fee list.