Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Health, Wellness & Medical Aesthetics
More Booked Consultations.
Braces and Aligners Apart.
For SDC-Registered Specialists. for Singapore
Parents and adults compare two or three orthodontists before they book, often over WhatsApp. We bring those consultations to practices owned by a Singapore Dental Council specialist, with braces and aligner intent tracked apart.
We build the search, ads and consultation pages in Singapore.
handshake verified star
Trusted by specialist orthodontic practices in Singapore to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For Singapore Dental Council-registered specialist orthodontists who own a practice and want more booked consultations, with braces and aligner demand measured separately and nothing in the advertising that the regulations prohibit.
check_circle Owner orthodontists building private consultations beyond referrals from general dentists and polyclinics
check_circle Multi-chair specialist practices in the central region with consultation slots to fill
check_circle Specialist practices that treat with braces and clear aligners and want each tracked on its own
check_circle Practices bringing in a new specialist associate who needs a consultation book
check_circle Heartland specialist practices that want families nearby to find them before travelling to town
check_circle Orthodontists who want consultations from people ready to start, not from promotion-led enquiries
Who buys, and what they search
groups
Who you are marketing to
- personParents referred by the family dentist or a polyclinic for a child's braces in Singapore
- personParents comparing a private specialist with a subsidised public wait in Singapore
- personAdults comparing clear aligners with braces before booking in Singapore
- personAdults who tried an online aligner service and now want a specialist in Singapore
- personFamilies who want a practice near home or near the MRT line they use in Singapore
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What buyers search for
searchorthodontist Singaporesearchbraces price SingaporesearchInvisalign Singapore orthodontistsearchbraces for kids Singaporesearchmetal braces vs Invisalign Singaporesearchorthodontist consultation Singapore
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Ready to book
- boltAn enquiry that names braces, aligners or a child's age in Singapore
- boltReturn visits to the fee page and the instalment section in Singapore
- boltSearches that pair a treatment with a neighbourhood or MRT station near you in Singapore
- boltA WhatsApp click or online booking outside clinic hours in Singapore
What drives their decision
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Confirmation that the orthodontist is on the Singapore Dental Council's specialist register, not a dentist offering aligners
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A fee stated plainly in Singapore dollars with instalment options
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A location that is easy to reach by MRT and appointments around school and work in Singapore
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A consultation that can be booked online or over WhatsApp with a reply the same day in Singapore
How we capture intent
search
Braces and aligner search
Separate pages for braces, clear aligners, early treatment and adult treatment, each written for the question searched and the neighbourhood it came from in Singapore.
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Clinic presence on the map
A Google Business Profile with the orthodontist category, regulation-compliant wording, MRT directions, a consultation booking link and consistent details across directories in Singapore.
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Paid search with tight controls
Match types and negative keywords keep advertising in front of people looking for a private specialist, not jobs, courses, polyclinic waits or online aligner kits in Singapore.
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Retargeting and tracking
Calm Meta retargeting without testimonials or before-and-after images, with call, form and WhatsApp tracking that shows which search produced each consultation in Singapore dollars.
my_locationIsland-wide, with weight on the central region around Orchard and Novena and on heartland hubs such as Tampines, Bishan, Jurong East and Punggol, targeted by the neighbourhoods and MRT lines your current patients travel from.
Our Orthodontics Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Singapore.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Singapore.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Singapore market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Singapore.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Singapore.
Orthodontics marketing services
search
SEO for Orthodontics
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "orthodontist Singapore"
- checkClear answers to questions people ask when comparing options like "braces price Singapore"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Orthodontics
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "orthodontist Singapore" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
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Meta Ads for Orthodontics
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how orthodontics customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Orthodontics
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "Invisalign Singapore orthodontist" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked consultations from parents and adults ready to discuss treatment in Singapore
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Braces and clear aligner demand split into separate campaigns, pages and reports in Singapore
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A clear cost per booked consultation by channel, reported in Singapore dollars
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Pages and ads written to the Healthcare Services (Advertisement) Regulations, with no testimonials or before-and-after images in Singapore
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A specialist profile that names your Singapore Dental Council specialist registration plainly
This is orthodontics marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about orthodontics marketing? We have got honest answers in Singapore.
What does orthodontist marketing include in Singapore?
For a Singapore specialist practice it includes a specialist profile that states the orthodontist's place on the Singapore Dental Council's Register of Dental Specialists, separate pages for braces and clear aligners, a fee page in Singapore dollars, a Google Business Profile for the clinic, Google Ads split by braces and aligner intent with exclusions for jobs, courses, polyclinic and online aligner searches, Meta retargeting without testimonials or before-and-after images, and call, form and WhatsApp tracking that reports cost per booked consultation. HeyLead does the marketing. The orthodontist keeps every clinical and fee decision.
Is this for general dentists who offer aligners?
No. It is only for practices owned by an orthodontist on the Singapore Dental Council's specialist register. In Singapore only a registered specialist may be described as a specialist orthodontist, and we never use the title for anyone else. A general dentist who offers aligners alongside scaling, fillings and whitening is a different buyer and is marketed under dentistry, not here.
How is marketing a specialist orthodontic practice different from marketing a general dental practice?
A general dental practice markets a relationship: scaling and polishing, fillings, the odd emergency and some cosmetic work, often near a particular MRT station. A specialist orthodontic practice markets one decision, a course of treatment costing several thousand dollars, chosen after comparing a few consultations and often after a referral from the patient's own dentist or a polyclinic. So the pages lead with the specialist registration, the fee and the consultation, campaigns separate braces from aligners rather than emergency from routine, and the Healthcare Services (Advertisement) Regulations shape what proof the pages can use in Singapore.
What advertising rules apply to orthodontist marketing in Singapore?
The Healthcare Services (Advertisement) Regulations 2021 under the Healthcare Services Act, together with the Singapore Dental Council's ethical code. Advertising must be factual and verifiable, must not use testimonials or endorsements, must not solicit, must not use before-and-after images, must not create unjustified expectations and must not be laudatory or comparative. Only a dentist on the Singapore Dental Council's specialist register may be called a specialist orthodontist. We write to those rules. Testimonials and before-and-after images stay out of ads. Google or social reviews are not reproduced on the site. HeyLead also keeps a testimonial given directly to the clinic off the site as a policy choice, even where MOH allows it on the clinic's own website. The orthodontist signs off before anything runs.
Can you use patient reviews or before-and-after photos?
Not in ads. The regulations ban testimonials and endorsements in advertising, ban before-and-after images, and ban reproducing Google or social reviews on the site. A testimonial a patient gives the clinic directly may be shown on the clinic's own website under the MOH Regulation 14 FAQ. HeyLead still keeps those off the site as a policy choice. Pages rely on the orthodontist, the process, the fees and the consultation instead in Singapore.
Can you keep braces intent and aligner intent apart?
Yes. Parents searching for braces for a child and adults searching for Invisalign in Singapore ask different questions. Each gets its own page, campaign, budget and report, so you can see which one books consultations and at what cost in Singapore dollars.
How do you handle enquiries that come through WhatsApp?
WhatsApp is the first channel for many Singapore patients, so the click-to-chat button is tracked like a call or a form, and the clinic replies from its own number. We do not send unsolicited messages, which the regulations prohibit. We help the front desk answer fee and consultation questions quickly and consistently.
How do you track a consultation back to marketing?
Calls, forms, online booking clicks and WhatsApp clicks are tagged with the search, ad or page behind them. Where your practice management software records consultations attended and treatment starts, we link those back so reports show cost per booked consultation in Singapore dollars, not clicks.
Do you promise rankings or consultation numbers?
No. Nobody can promise a search position, and consultation numbers depend on your location, your fees and how the clinic answers. We promise clear pages, tightly controlled campaigns and honest monthly reporting in Singapore.
What do you need from us to start?
Your website, your fee list for braces and aligners, your Singapore Dental Council specialist registration details, how the consultation and WhatsApp enquiries work today and any Google Ads, Meta or analytics accounts. We begin with a free audit and tell you what we would fix first.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Talk About Your Consultation Book
If you own a Singapore specialist orthodontic practice and want more booked consultations, get in touch. We start with your website, your fee list and how a consultation is booked today.