Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
More Booked Consultations.
Braces and Aligners Apart.
For AHPRA-Registered Specialists. for Australia
Built for Australian owner-led businesses competing in AU search. Parents and adults compare two or three orthodontists before they book. We bring those consultations to practices owned by an AHPRA-registered specialist, with braces and aligner intent tracked apart.
We build the search, ads and consultation pages in Australia.
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Trusted by specialist orthodontic practices in Australia to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For AHPRA-registered specialist orthodontists who own a practice and want more booked consultations, with braces and aligner demand measured separately and nothing in the advertising that section 133 prohibits in Australia.
check_circle Owner orthodontists building consultations beyond referrals from local dentists
check_circle Multi-chair specialist practices in Sydney, Melbourne or Brisbane with consultation slots to fill
check_circle Specialist practices that treat with braces and clear aligners and want each tracked on its own
check_circle Practices bringing in a new specialist associate who needs a consultation book
check_circle Regional specialist practices that draw patients from several towns
check_circle Orthodontists who want consultations from people ready to start, not from discount-led enquiries
Who buys, and what they search
groups
Who you are marketing to
- personParents referred by the family dentist for a child's or teenager's braces in Australia
- personAdults comparing clear aligners with braces before booking in Australia
- personParents asking about early treatment for a child aged seven to ten in Australia
- personAdults who tried an online aligner service and now want a specialist in Australia
- personFamilies in regional areas choosing between a local specialist and a city practice in Australia
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What buyers search for
searchorthodontist near mesearchbraces cost AustraliasearchInvisalign orthodontist Sydneysearchkids braces Brisbanesearchadult braces Melbournesearchorthodontist consultation Perth
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Ready to book
- boltAn enquiry that names braces, aligners or a child's age in Australia
- boltReturn visits to the fee page and the health fund section in Australia
- boltSearches that pair a treatment with a suburb or regional town you serve in Australia
- boltA consultation booked online outside practice hours in Australia
What drives their decision
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Confirmation that the orthodontist holds AHPRA specialist registration, not a dentist offering aligners in Australia
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A fee stated plainly in Australian dollars with payment plan and health fund notes
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A practice that fits appointments around school and work and does not keep families waiting in Australia
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A consultation that can be booked online with a reply the same day in Australia
How we capture intent
search
Braces and aligner search
Separate pages for braces, clear aligners, early treatment and adult treatment, each written for the question searched and the suburb or town it came from in Australia.
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Practice presence on the map
A Google Business Profile for each practice with the orthodontist category, AHPRA-compliant wording, a consultation booking link and consistent details across directories in Australia.
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Paid search with tight controls
Match types and negative keywords keep advertising in front of people looking for a specialist, not jobs, courses or online aligner kits in Australia.
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Retargeting and tracking
Calm Meta retargeting without testimonials or before-and-after images, with call and form tracking that shows which search produced each consultation in Australian dollars.
my_locationSydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and the Gold Coast by suburb radius, plus regional centres where a specialist practice draws from surrounding towns, each targeted by where your current patients travel from in Australia.
Our Orthodontics Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Australia.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Australia.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Australian market.
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Australia.
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Australia.
Orthodontics marketing services
search
SEO for Orthodontics
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "orthodontist near me" in Australia
- checkClear answers to questions people ask when comparing options like "braces cost Australia"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Orthodontics
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "orthodontist near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Orthodontics
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how orthodontics customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Orthodontics
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "Invisalign orthodontist Sydney" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked consultations from parents and adults ready to discuss treatment in Australia
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Braces and clear aligner demand split into separate campaigns, pages and reports in Australia
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A clear cost per booked consultation by channel, reported in Australian dollars
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Pages and ads written to section 133 and AHPRA's guidelines, with no testimonials in Australia
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A specialist profile that names your AHPRA specialist registration plainly in Australia
This is orthodontics marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about orthodontics marketing? We have got honest answers in Australia.
What does orthodontist marketing include in Australia?
For an Australian specialist practice it includes a specialist profile that states the orthodontist's AHPRA specialist registration in orthodontics, separate pages for braces and clear aligners, a fee page in Australian dollars with health fund notes, a Google Business Profile for each practice, Google Ads split by braces and aligner intent with exclusions for jobs, courses and online aligner searches, Meta retargeting without testimonials or before-and-after images, and call and form tracking that reports cost per booked consultation. HeyLead does the marketing. The orthodontist keeps every clinical and fee decision.
Is this for general dentists who offer aligners?
No. It is only for practices owned by an orthodontist who holds AHPRA specialist registration in orthodontics. Under the National Law only a practitioner with that registration may be described as a specialist orthodontist, and we never use the title for anyone else. A general dentist who offers aligners alongside check-ups and cleans is a different buyer and is marketed under dentistry, not here in Australia.
How is marketing a specialist orthodontic practice different from marketing a general dental practice?
A general dental practice markets a relationship: check-ups, cleans, the odd emergency and some cosmetic work, often with health fund preferred-provider status front and centre. A specialist orthodontic practice markets one decision, a course of treatment costing several thousand dollars, chosen after comparing a few consultations and often after a referral from the patient's own dentist. So the pages lead with the specialist registration, the fee and the consultation, campaigns separate braces from aligners rather than emergency from routine, and the section 133 ban on testimonials shapes what proof the pages can use in Australia.
What advertising rules apply to orthodontist marketing in Australia?
Section 133 of the National Law and AHPRA's advertising guidelines. Advertising must not be false or misleading, must not use testimonials, must not offer a gift or discount without stating the terms, must not create an unreasonable expectation of beneficial treatment and must not encourage unnecessary use of a health service. Only a practitioner with AHPRA specialist registration in orthodontics may be called a specialist orthodontist. We write to those rules, keep testimonials out of every ad and page, and the orthodontist signs off before anything runs in Australia.
Can you use patient reviews or before-and-after photos?
Not as testimonials in advertising, because section 133 prohibits them. Reviews patients leave on Google stay on Google and are not reproduced on your site or in ads. We do not use before-and-after images in ads either, because they can create an unreasonable expectation of benefit. Pages rely on the orthodontist, the process, the fees and the consultation instead in Australia.
Can you keep braces intent and aligner intent apart?
Yes. Parents searching for braces for a teenager and adults searching for Invisalign in Brisbane ask different questions. Each gets its own page, campaign, budget and report, so you can see which one books consultations and at what cost in Australian dollars.
How do health funds fit into the marketing?
Many patients check their extras cover before booking, and orthodontic benefits usually come with waiting periods and lifetime limits. A plain page explaining how to check cover, what a typical gap looks like and how payment plans work answers the question without promising any rebate. The figures come from your practice, not from us in Australia.
How do you track a consultation back to marketing?
Calls, forms and online booking clicks are tagged with the search, ad or page behind them. Where your practice management software records consultations attended and treatment starts, we link those back so reports show cost per booked consultation in Australian dollars, not clicks.
Do you promise rankings or consultation numbers?
No. Nobody can promise a search position, and consultation numbers depend on Sydney, Melbourne and regional Australia, your fees and how the practice answers the phone. We promise clear pages, tightly controlled campaigns and honest monthly reporting.
What do you need from us to start?
Your website, your fee list for braces and aligners, your AHPRA specialist registration details, how the consultation works today and any Google Ads, Meta or analytics accounts. We begin with a free audit and tell you what we would fix first in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Talk About Your Consultation Book
If you own an Australian specialist orthodontic practice and want more booked consultations, get in touch. We start with your website, your fee list and how a consultation is booked today.