Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEO for Orthodontics
SEO for Australian Orthodontists
Parents and adults in Australia search for a specialist orthodontist once, compare a few, and book. SEO puts your practice in front of them for braces, aligner and consultation searches, with your AHPRA specialist registration stated.
For practices owned by an AHPRA-registered specialist orthodontist that want more booked consultations from local search across the capitals and regional centres.
How Australian patients search for an orthodontist
Context from how your customers search, compare and book.
Australian orthodontic searches split three ways. Parents search for kids braces, braces cost and orthodontist near me, often after their dentist suggests a specialist opinion. Adults search for Invisalign orthodontist and adult braces with a city attached, often after seeing online aligner advertising. A third group searches for the consultation itself, asking whether it is free and what it includes. Each needs its own page.
The specialist title is the strongest asset and the most regulated. A page that states your AHPRA specialist registration in orthodontics, your training and your years in specialist practice, and explains plainly what a specialist orthodontist is, answers the question most searchers cannot put into words. AHPRA's advertising guidelines decide the wording, so the orthodontist approves that page.
The map decides local searches. A parent in Parramatta or Chermside scans the nearest practices, their ratings, hours and whether they can book online. A Google Business Profile for each practice with the orthodontist category, correct hours and a booking link wins the call. Reviews patients leave on Google stay there and are answered politely without disclosing treatment. They are never reproduced on your site or in ads, because section 133 prohibits testimonials in advertising.
Fees come next. A page that states what braces and aligners cost at your practice in Australian dollars, what the consultation includes, how payment plans work and how to check health fund extras keeps people from moving on. Orthodontics Australia publishes industry ranges, but your page carries your own figures, confirmed by the practice manager, with a note that a final quote follows the consultation.
Who this SEO suits
groups Customer segments
- person Owner orthodontists who rely on dentist referrals and want a direct channel
- person Practices with braces and aligner caseloads that need separate visibility
- person Regional specialist practices that need to be found from surrounding towns
- person Multi-site practices where each location needs its own map presence
psychology What drives their decision
- check_circle Braces, aligner and early treatment pages written for the question searched
- check_circle A specialist profile that states AHPRA specialist registration within the guidelines
- check_circle A fee page in Australian dollars with health fund and payment plan notes
- check_circle Consultation tracking that shows which search produced each booking
How we deliver SEO
A clear, repeatable process built around how orthodontics customers search and decide.
1
Search and page audit
We map braces, aligner and consultation searches in your suburbs and towns to the pages you have and lack, check the specialist profile against AHPRA's advertising guidelines and test whether booking links and forms record correctly.
2
Specialist profile and AHPRA wording
The profile states your AHPRA specialist registration, your training and your years in specialist practice, and explains what a specialist orthodontist is without naming competitors or using testimonials. The orthodontist approves every word.
3
Treatment and fee pages
Separate pages for braces, clear aligners, early treatment and adult treatment, each with steps and visit counts. The fee page uses your real figures in Australian dollars, states what the consultation includes and explains payment plans and health fund extras without promising any rebate.
4
Business Profile and reviews
Each practice gets a profile with the orthodontist category, correct hours, a booking link and photos of the team and premises. Reviews are answered on Google without disclosing treatment and are not reproduced elsewhere.
5
Tracking and monthly review
Calls, forms and booking clicks are tagged by page and search. Where your practice software records consultations attended and starts, those are linked back. Each month we review which pages produced consultations and what to add next.
search
What Orthodontics SEO includes
Help nearby customers find you on Google before they call a competitor in Australia
- check_circle Search and page map for braces, aligners and consultations
- check_circle Specialist profile and AHPRA wording review
- check_circle Fee, payment plan and health fund page
- check_circle Business Profile and review response routine
- check_circle Short monthly report on consultations by search
What you can expect
- verified Parents and adults find your practice for braces, aligner and consultation searches in your suburbs and towns
- verified The specialist profile states your AHPRA specialist registration within the guidelines
- verified Fee, payment plan and health fund questions are answered on the site before the call
- verified Braces and aligner pages are measured separately
- verified Reviews are answered on Google and never turned into testimonials
- verified Consultation requests arrive tagged with the page or search behind them
Deliverables you receive
inventory_2 Specialist profile page reviewed against AHPRA's advertising guidelines
inventory_2 Braces, clear aligner, early treatment and adult treatment pages
inventory_2 A fee page in Australian dollars with payment plan and health fund notes
inventory_2 Google Business Profile setup and review response routine for each practice
inventory_2 Practice pages with hours, parking, what to bring and a booking link
inventory_2 Call, form and booking tracking showing which search produced each consultation
Technical approach
The mechanics behind SEO for orthodontics, explained plainly.
Credentials and structured data
The specialist profile and each practice page carry structured data for a dental practice with the orthodontist specialty and the orthodontist's name. Name, address and phone details stay identical across the site, profiles and directories.
Phone-first consultation path
Most research happens on a phone in the evening. We compress images, trim scripts, keep the booking button and phone number as large tap targets and make online booking open first time.
Consultation tracking
Calls, forms and booking clicks are tagged by page and search. Where your practice software records consultations attended and treatment starts, those results are added so reports show booked consultations rather than visits.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from SEO in Australia
Local orthodontic search builds over months. The first weeks fix what blocks a consultation, and later months add depth for each treatment and suburb.
Days 1 to 14
We audit pages, profiles and tracking, fix wrong hours, dead booking links and broken forms, and agree the page plan and AHPRA wording with you.
Weeks 3 to 8
The specialist profile, fee page and priority braces and aligner pages go live, profiles are refreshed and the review response routine begins. You start to see which searches bring consultation requests.
Months 3 to 6 and beyond
Pages mature and map visibility improves around each practice. We refine against consultation data and cannot promise positions, because competition in each city shapes results.
Other Orthodontics marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How long does orthodontic SEO take in Australia? expand_more
Profile fixes, the fee page and tracking happen within weeks, while stronger map and search visibility builds over months. Anyone promising a fixed rank by a fixed date is guessing. We report progress as it comes.
Can we put Google reviews on our website? expand_more
We advise against it. Section 133 prohibits testimonials in advertising, and AHPRA treats reviews reproduced on a site you control as advertising. Reviews stay on Google, where we help you respond to them, and the site relies on the orthodontist, the process and the fees.
Should our website show fees? expand_more
Yes. Cost is the first question in orthodontics, and a page that states your braces and aligner fees in Australian dollars, what the consultation includes and how payment plans work keeps people from leaving. We use figures your practice confirms and note that a final quote follows the consultation.
How do you write about the specialist title? expand_more
We state your AHPRA specialist registration in orthodontics, your training and your years in specialist practice, and explain what a specialist orthodontist is without naming competitors. The title is never used for anyone without that registration, and the orthodontist approves the page.
Can we mention health funds? expand_more
Yes, as plain information. A page can explain that orthodontic extras usually have waiting periods and lifetime limits and how a patient checks their cover. We do not quote rebates or promise a gap, and the orthodontist confirms the wording.
What if we have a city practice and a regional one? expand_more
Each gets its own page, profile and tracking, with the regional page written for the towns it draws from. Reporting compares practices so you can see which one converts searches to consultations.
What will we see each month? expand_more
A short report on consultation requests by source, consultations attended and starts where you record them, the work completed and the next steps, in plain words and in Australian dollars.
Ready to get more from Orthodontics SEO?
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