Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for Orthodontics
Web Design for Australian Orthodontists
An Australian orthodontic website has three jobs: show that the orthodontist holds AHPRA specialist registration, state what braces and aligners cost, and let a parent book a consultation on a phone in under a minute. We build all three.
For practices owned by an AHPRA-registered specialist orthodontist that want a website built around the consultation, with fees, credentials and booking on the page.
What an Australian orthodontic website has to do
Context from how your customers search, compare and book.
The first question is who you are. A specialist profile that states your AHPRA specialist registration in orthodontics, your training and your years in specialist practice answers it, and explains without naming anyone why a specialist orthodontist differs from a dentist offering aligners. The orthodontist approves every word.
The second question is cost. A fee page that states your braces and aligner fees in Australian dollars, what the consultation includes, how payment plans work and how to check health fund extras keeps people on your site. Orthodontics Australia publishes industry ranges, but the page carries your own figures, confirmed by the practice manager, with a note that a final quote follows the consultation.
The third question is how to book. Online booking that opens first time, a phone number that is a tap target and a short form that asks for the treatment and the patient's age should be within reach on every page. Parents research in the evening on a phone.
Proof is where Australian sites go wrong. Section 133 prohibits testimonials in advertising, so reviews are not reproduced on the site, and before-and-after images are left out because they can create an unreasonable expectation of benefit. The site relies on the orthodontist, the team, the process and the fees, and nothing promises a result or a time frame.
Who this web design suits
groups Customer segments
- person Owner orthodontists with a site unchanged since the practice opened
- person Practices adding clear aligners that need the site to carry both treatments
- person Practices whose current site carries testimonials that need to come down
- person Multi-site practices that need each location to have its own page and booking link
psychology What drives their decision
- check_circle A consultation path that works on a phone in under a minute
- check_circle Fees in Australian dollars with payment plan and health fund notes
- check_circle A specialist profile that proves AHPRA specialist registration
- check_circle Booking and call tracking built in from day one
How we deliver Web Design
A clear, repeatable process built around how orthodontics customers search and decide.
1
Consultation path and content plan
We map how a parent or adult moves from a search to a booked consultation, list the pages needed for braces, aligners, early and adult treatment, fees and each practice, and agree the AHPRA wording with the orthodontist.
2
Design around the consultation
Every page keeps the booking button, phone number and form within reach on a phone. The design shows the team and premises honestly and leaves room for the fee page to be read.
3
Writing the pages
Treatment pages explain steps, visit counts and comfort plainly. The fee page uses your real figures in Australian dollars. The specialist profile follows AHPRA's guidelines. No testimonials anywhere. The orthodontist reviews everything before build.
4
Build, tracking and compliance check
The site is built fast and accessible, with booking, call and form tracking tagged by page. Every page is checked against section 133 before launch.
5
Launch and handover
We launch with redirects from old pages, test every booking path on a phone and hand the site over in your name with a short guide for updating fees and hours.
web
What Orthodontics Web Design includes
Pages that make it easy to understand the offer and take the next step in Australia
- check_circle Consultation path and page plan
- check_circle Specialist profile and treatment pages
- check_circle Fee, payment plan and health fund page
- check_circle Booking, call and form tracking
- check_circle Section 133 check and handover guide
What you can expect
- verified A parent or adult can book a consultation on a phone in under a minute from any page
- verified Fees, payment plans and health fund questions are answered plainly, so fewer people call just to ask
- verified The specialist profile proves AHPRA specialist registration within the guidelines
- verified Braces and aligner pages each answer their own questions and track their own consultations
- verified No testimonial or before-and-after image appears anywhere on the site
- verified The site is yours, fast on a phone and simple to update
Deliverables you receive
inventory_2 Specialist profile page with AHPRA-compliant wording approved by the orthodontist
inventory_2 Braces, clear aligner, early treatment and adult treatment pages
inventory_2 Fee page in Australian dollars with payment plan and health fund notes
inventory_2 Practice pages with hours, parking, what to bring and a booking link
inventory_2 Online booking, click-to-call and short form with tracking
inventory_2 Section 133 check of every page before launch
Technical approach
The mechanics behind Web Design for orthodontics, explained plainly.
Speed and phone-first layout
Compressed images, minimal scripts and a layout designed on a phone first, so the fee page loads quickly and the booking button is always a thumb away.
Booking and tracking
Booking clicks, calls and form submissions are tagged by page so you know which page produced each consultation. Where your practice software records consultations attended, those can be linked.
Structured data and accessibility
Structured data for a dental practice with the orthodontist specialty and each practice, headings and contrast that meet accessibility guidelines, and forms that work with a screen reader.
What a Orthodontics website costs
Orthodontics web design starts at A$2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
Key pages and layout
IncludedThe pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms, calls and tracking
IncludedForms and call buttons that work on every phone, with each request tracked to its source.
Speed and launch checks
IncludedImage, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
What to expect from a website build in Australia
A practice site built around the consultation typically takes six to ten weeks, mostly writing and review rather than code.
Weeks 1 to 2
Consultation path, page list and AHPRA wording are agreed. We gather fees, team photos and practice details.
Weeks 3 to 6
Pages are written and designed, the orthodontist reviews them for clinical and credential accuracy, and the build begins with tracking in place.
Weeks 7 to 10
Testing on phones, section 133 check, redirects and launch. You receive the site in your name with a guide for routine updates.
Other Orthodontics marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Should the site show fees? expand_more
Yes. Cost is the first question, and a page that states your braces and aligner fees in Australian dollars, what the consultation includes and how payment plans work keeps people from leaving. We use figures your practice confirms.
Can we show before-and-after photos on the site? expand_more
We advise against it. They can create an unreasonable expectation of benefit under section 133. We build strong pages without them, using the team, the premises and a clear explanation of each treatment.
Our old site has testimonials. What happens to them? expand_more
They come down. Section 133 prohibits testimonials in advertising, and a site you control is advertising. Reviews stay on Google, and the new site relies on the orthodontist and the process.
How do you write the specialist profile? expand_more
With your AHPRA specialist registration in orthodontics, your training and your years in specialist practice, and a plain explanation of what a specialist orthodontist is. The orthodontist approves the page and the title is never used for anyone without that registration.
Do we need online booking? expand_more
We recommend it. Parents research in the evening and a booking tool that opens first time captures consultations the phone would miss. If you prefer calls, the number is a tap target on every page and we track it.
Will the site be easy to update? expand_more
Yes. Fees, hours, team photos and practice details are editable without a developer, and we hand over a short guide. The site stays in your name.
How long does an orthodontic website take? expand_more
Six to ten weeks for most practices. Writing and AHPRA wording review take longer than the build.
Ready to get more from Orthodontics Web Design?
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