Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for Orthodontics
Web Design for Singapore Orthodontists
A Singapore orthodontic website has three jobs: show that the orthodontist is on the Singapore Dental Council specialist register, state what braces and aligners cost, and let a parent book or start a WhatsApp chat in under a minute.
For practices owned by a Singapore Dental Council-registered specialist orthodontist that want a website built around the consultation, with fees and booking on the page.
What a Singapore orthodontic website has to do
Context from how your customers search, compare and book.
The first question is who you are. A specialist profile that states your place on the Singapore Dental Council's Register of Dental Specialists, your training and your years in specialist practice answers it, and explains without naming anyone why a specialist orthodontist differs from a dentist offering aligners. The orthodontist approves every word.
The second question is cost. A fee page that states your braces and aligner fees in Singapore dollars, what the consultation includes and how instalments work keeps people on your site. There is no national average to lean on, so the page carries your own figures, confirmed by the clinic manager, stated factually with no promotional wording that could be read as soliciting.
The third question is how to book. Online booking that opens first time, a WhatsApp button, a phone number that is a tap target and a short form that asks for the treatment and the patient's age should be within reach on every page. Many visitors are on a phone on the MRT.
Proof is where Singapore sites go wrong. The advertisement regulations ban testimonials and endorsements in ads, ban before-and-after images, and ban reproducing Google or social reviews on the site. HeyLead also keeps directly-given testimonials off the site as a policy choice. The site relies on the orthodontist, the team, the process and the fees, and nothing promises a result or a time frame.
Who this web design suits
groups Customer segments
- person Owner orthodontists with a site unchanged since the clinic opened
- person Practices adding clear aligners that need the site to carry both treatments
- person Practices whose current site carries testimonials or before-and-after galleries that need to come down
- person Two-clinic practices that need each location to have its own page, MRT directions and booking link
psychology What drives their decision
- check_circle A consultation path that works on a phone in under a minute, including WhatsApp
- check_circle Fees in Singapore dollars with instalment notes stated factually
- check_circle A specialist profile that proves SDC specialist registration
- check_circle Booking, call and WhatsApp tracking built in from day one
How we deliver Web Design
A clear, repeatable process built around how orthodontics customers search and decide.
1
Consultation path and content plan
We map how a parent or adult moves from a search to a booked consultation or WhatsApp chat, list the pages needed for braces, aligners, early and adult treatment, fees and each clinic, and agree the SDC wording with the orthodontist.
2
Design around the consultation
Every page keeps the booking button, WhatsApp button, phone number and form within reach on a phone. The design shows the team and premises honestly and leaves room for the fee page to be read.
3
Writing the pages
Treatment pages explain steps, visit counts and comfort plainly. The fee page uses your real figures in Singapore dollars. The specialist profile follows the regulations. No testimonials or before-and-after images anywhere. The orthodontist reviews everything before build.
4
Build, tracking and compliance check
The site is built fast and accessible, with booking, call, form and WhatsApp tracking tagged by page. Every page is checked against the advertisement regulations before launch.
5
Launch and handover
We launch with redirects from old pages, test every booking and WhatsApp path on a phone and hand the site over in your name with a short guide for updating fees and hours.
web
What Orthodontics Web Design includes
Pages that make it easy to understand the offer and take the next step in Singapore
- check_circle Consultation path and page plan
- check_circle Specialist profile and treatment pages
- check_circle Fee and instalment page
- check_circle Booking, call, form and WhatsApp tracking
- check_circle Advertisement regulations check and handover guide
What you can expect
- verified A parent or adult can book a consultation or start a WhatsApp chat on a phone in under a minute from any page
- verified Fees and instalments are stated plainly, so fewer people message just to ask
- verified The specialist profile proves SDC specialist registration within the regulations
- verified Braces and aligner pages each answer their own questions and track their own consultations
- verified No testimonial, endorsement or before-and-after image appears anywhere on the site
- verified The site is yours, fast on a phone and simple to update
Deliverables you receive
inventory_2 Specialist profile page with regulation-compliant wording approved by the orthodontist
inventory_2 Braces, clear aligner, early treatment and adult treatment pages
inventory_2 Fee page in Singapore dollars with instalment notes
inventory_2 Clinic pages with hours, MRT directions, what to bring and a booking link
inventory_2 Online booking, click-to-call, WhatsApp button and short form with tracking
inventory_2 Advertisement regulations check of every page before launch
Technical approach
The mechanics behind Web Design for orthodontics, explained plainly.
Speed and phone-first layout
Compressed images, minimal scripts and a layout designed on a phone first, so the fee page loads quickly on the MRT and the booking and WhatsApp buttons are always a thumb away.
Booking and tracking
Booking clicks, calls, form submissions and WhatsApp clicks are tagged by page so you know which page produced each consultation. Where your practice software records consultations attended, those can be linked.
Structured data and accessibility
Structured data for a dental clinic with the orthodontist specialty and each location, headings and contrast that meet accessibility guidelines, and forms that work with a screen reader.
What a Orthodontics website costs
Orthodontics web design starts at S$2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
Key pages and layout
IncludedThe pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms, calls and tracking
IncludedForms and call buttons that work on every phone, with each request tracked to its source.
Speed and launch checks
IncludedImage, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
What to expect from a website build in Singapore
A practice site built around the consultation typically takes six to ten weeks, mostly writing and review rather than code.
Weeks 1 to 2
Consultation path, page list and SDC wording are agreed. We gather fees, team photos and clinic details.
Weeks 3 to 6
Pages are written and designed, the orthodontist reviews them for clinical and credential accuracy, and the build begins with tracking in place.
Weeks 7 to 10
Testing on phones, advertisement regulations check, redirects and launch. You receive the site in your name with a guide for routine updates.
Other Orthodontics marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Should the site show fees? expand_more
Yes, stated factually. A page that states your braces and aligner fees in Singapore dollars, what the consultation includes and how instalments work keeps people from leaving. We use figures your clinic confirms and avoid promotional wording that could be read as soliciting.
Can we show before-and-after photos on the site? expand_more
No. The advertisement regulations prohibit them, and a site you control is advertising. We build strong pages without them, using the team, the premises and a clear explanation of each treatment.
Our old site has testimonials. What happens to them? expand_more
They come down. The regulations ban reproducing third-party reviews on the site, and HeyLead keeps directly-given testimonials off as a policy choice. Reviews stay on Google, and the new site relies on the orthodontist and the process.
How do you write the specialist profile? expand_more
With your place on the Singapore Dental Council's specialist register, your training and your years in specialist practice, and a plain explanation of what a specialist orthodontist is. The orthodontist approves the page and the title is never used for anyone not on the register.
Do we need online booking if most enquiries come by WhatsApp? expand_more
Both help. WhatsApp suits people with a question, and a booking tool suits people ready to choose a time. We track both by page, and the clinic replies from its own number without sending unsolicited messages.
Will the site be easy to update? expand_more
Yes. Fees, hours, team photos and clinic details are editable without a developer, and we hand over a short guide. The site stays in your name.
How long does an orthodontic website take? expand_more
Six to ten weeks for most practices. Writing and regulation review take longer than the build.
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