Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for Orthodontics
Web Design for UK Orthodontists
A UK orthodontic website has three jobs: show that the orthodontist is on the GDC specialist list, state what fixed braces and aligners cost privately, and let a parent book a consultation on a phone in under a minute. We build all three.
For practices owned by a GDC-listed specialist orthodontist that want a website built around the private consultation, with fees, credentials and booking on the page.
What a UK orthodontic website has to do
Context from how your customers search, compare and book.
The first question is who you are. A specialist profile that states your place on the GDC specialist list in orthodontics, your GDC number and your training answers it, and explains without naming anyone why a specialist orthodontist differs from a dentist offering aligners. The GDC's guidance also requires the registration number and practice details to be shown, so the site carries them plainly.
The second question is cost. A private fee page that states your fixed brace and aligner fees, what the consultation includes and how monthly payments work keeps people on your site. Under the CAP Code a significant proportion of patients must actually be treated at any from price, so the page uses your real figures and notes that a final quote follows the consultation. Practices with an NHS contract get a plain eligibility page as well.
The third question is how to book. Online booking that opens first time, a phone number that is a tap target and a short form that asks for the treatment and the patient's age should be within reach on every page. Parents research in the evening on a phone.
Imagery and claims are where sites go wrong. Patient images need written consent and must not imply typical results. Reviews must be genuine and unincentivised. Nothing promises a result or a time frame, and nothing borrows the tone of remote aligner advertising.
Who this web design suits
groups Customer segments
- person Owner orthodontists with a site unchanged since the practice opened
- person Practices adding clear aligners that need the site to carry both treatments
- person Practices with NHS and private sides that need each explained without blurring
- person Multi-site practices that need each location to have its own page and booking link
psychology What drives their decision
- check_circle A consultation path that works on a phone in under a minute
- check_circle Private fees and monthly payments stated plainly with your own figures
- check_circle A specialist profile that proves the GDC specialist listing
- check_circle Booking and call tracking built in from day one
How we deliver Web Design
A clear, repeatable process built around how orthodontics customers search and decide.
1
Consultation path and content plan
We map how a parent or adult moves from a search to a booked consultation, list the pages needed for fixed braces, aligners, early and adult treatment, fees, NHS eligibility where relevant and each practice, and agree the GDC wording with the orthodontist.
2
Design around the consultation
Every page keeps the booking button, phone number and form within reach on a phone. The design shows the team and premises honestly and leaves room for the fee page to be read.
3
Writing the pages
Treatment pages explain steps, visit counts and comfort plainly. The fee page uses your real figures under the CAP Code. The specialist profile follows the GDC's guidance. The orthodontist reviews everything before build.
4
Build, tracking and compliance check
The site is built fast and accessible, with booking, call and form tracking tagged by page. Images are checked for written consent and reviews for CAP Code compliance before launch.
5
Launch and handover
We launch with redirects from old pages, test every booking path on a phone and hand the site over in your name with a short guide for updating fees and hours.
web
What Orthodontics Web Design includes
Pages that make it easy to understand the offer and take the next step in the UK
- check_circle Consultation path and page plan
- check_circle Specialist profile and treatment pages
- check_circle Private fee and payment page
- check_circle Booking, call and form tracking
- check_circle Compliance check and handover guide
What you can expect
- verified A parent or adult can book a consultation on a phone in under a minute from any page
- verified Private fees and monthly payments are stated plainly, so fewer people ring just to ask
- verified The specialist profile proves the GDC specialist listing within the GDC's guidance
- verified Fixed brace and aligner pages each answer their own questions and track their own consultations
- verified Every patient image carries consent and every review is genuine
- verified The site is yours, fast on a phone and simple to update
Deliverables you receive
inventory_2 Specialist profile page with GDC-compliant wording approved by the orthodontist
inventory_2 Fixed brace, clear aligner, early treatment and adult treatment pages
inventory_2 Private fee page with your own figures, CAP Code from prices and monthly payment options
inventory_2 NHS eligibility page for practices with a contract
inventory_2 Practice pages with hours, parking, what to bring and a booking link
inventory_2 Online booking, click-to-call and short form with tracking, plus image consent check
Technical approach
The mechanics behind Web Design for orthodontics, explained plainly.
Speed and phone-first layout
Compressed images, minimal scripts and a layout designed on a phone first, so the fee page loads quickly and the booking button is always a thumb away.
Booking and tracking
Booking clicks, calls and form submissions are tagged by page so you know which page produced each consultation. Where your practice software records consultations attended, those can be linked.
Structured data and accessibility
Structured data for a dental practice with the orthodontist specialty, GDC number and each practice, headings and contrast that meet accessibility guidelines, and forms that work with a screen reader.
What a Orthodontics website costs
Orthodontics web design starts at £2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
Key pages and layout
IncludedThe pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms, calls and tracking
IncludedForms and call buttons that work on every phone, with each request tracked to its source.
Speed and launch checks
IncludedImage, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
What to expect from a website build in the UK
A practice site built around the consultation typically takes six to ten weeks, mostly writing and review rather than code.
Weeks 1 to 2
Consultation path, page list and GDC wording are agreed. We gather fees, team photos, consent records for any patient images and existing reviews.
Weeks 3 to 6
Pages are written and designed, the orthodontist reviews them for clinical and credential accuracy, and the build begins with tracking in place.
Weeks 7 to 10
Testing on phones, compliance check of images and reviews, redirects and launch. You receive the site in your name with a guide for routine updates.
Other Orthodontics marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
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Mike
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Paid media
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Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
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✓Operating since 2010Proven experience
✓Frequently Asked Questions
Should the site show private fees? expand_more
Yes. Cost is the first question, and a page that states your fixed brace and aligner fees, what the consultation includes and how monthly payments work keeps people from leaving. Under the CAP Code a significant proportion of patients must actually be treated at any from price.
Can we show before-and-after photos? expand_more
With written consent and within the GDC's guidance, yes, with wording that does not present one case as typical. We also build strong pages without them.
How do you write the specialist profile? expand_more
With your place on the GDC specialist list, your GDC number and your training, and a plain explanation of what a specialist orthodontist is. The orthodontist approves the page and the title is never used for anyone not on the list.
Do we need online booking? expand_more
We recommend it. Parents research in the evening and a booking tool that opens first time captures consultations the phone would miss. If you prefer calls, the number is a tap target on every page and we track it.
Can the site explain NHS and private together? expand_more
Yes, on separate pages. The NHS page explains eligibility plainly without promising a place, and the private page states fees, so a parent knows the next step either way.
Will the site be easy to update? expand_more
Yes. Fees, hours, team photos and practice details are editable without a developer, and we hand over a short guide. The site stays in your name.
How long does an orthodontic website take? expand_more
Six to ten weeks for most practices. Writing, GDC wording review and gathering consent records take longer than the build.
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