Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Health, Wellness & Medical Aesthetics
More Private Consultations.
Braces and Aligners Apart.
For GDC-Listed Specialists. for the UK
Built for UK owner-led businesses competing in British search. Parents and adults choosing private treatment compare two or three orthodontists before they book. We bring those consultations to practices owned by a GDC-listed specialist, with braces and aligner intent tracked apart.
We build the search, ads and consultation pages in the UK.
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Trusted by specialist orthodontic practices in the UK to turn local demand into booked work Serving London, Manchester, Birmingham, Leeds and Glasgow across England, Scotland, Wales and Northern Ireland in the UK.
Who This Is For
For orthodontists on the GDC specialist list who own a practice and want more private consultations, with fixed brace and aligner demand measured separately and no spend on NHS waiting-list or job searches in the UK.
check_circle Owner orthodontists building private consultations beyond referrals from local dental practices
check_circle Multi-chair specialist practices with consultation slots to fill each week
check_circle Specialist practices that treat with fixed braces and clear aligners and want each tracked on its own
check_circle Practices bringing in a new specialist associate who needs a consultation book
check_circle Practices with an NHS contract that want to grow the private adult side without blurring the two
check_circle Orthodontists who want consultations from people ready to start, not from offer-led enquiries
Who buys, and what they search
groups
Who you are marketing to
- personParents referred by the family dentist for a teenager's fixed braces in the UK
- personParents whose child did not meet NHS eligibility and want private options explained in the UK
- personAdults comparing clear aligners with fixed braces before booking in the UK
- personAdults who tried a remote aligner service and now want a specialist in the UK
- personFamilies with more than one child who want one practice for all of them in the UK
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What buyers search for
searchspecialist orthodontist near mesearchprivate braces cost UKsearchInvisalign orthodontist Londonsearchadult braces Manchestersearchbraces for teenagers privatesearchorthodontist consultation
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Ready to book
- boltAn enquiry that names fixed braces, aligners or a child's age in the UK
- boltReturn visits to the private fee page and the monthly payment section in the UK
- boltSearches that pair a treatment with a town, borough or postcode you serve
- boltA consultation booked online outside practice hours in the UK
What drives their decision
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Confirmation that the orthodontist is on the GDC specialist list, not a dentist offering aligners in the UK
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A private fee stated plainly, with monthly payment options and no misleading from price in the UK
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Reviews that mention the team, waiting times and appointments around school and work in the UK
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A consultation that can be booked online with a reply the same day in the UK
How we capture intent
search
Fixed brace and aligner search
Separate pages for fixed braces, clear aligners, early treatment and adult treatment, each written for the question searched and the town it was searched from in the UK.
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Practice presence on the map
A Google Business Profile for each practice with the orthodontist category, GDC-compliant wording, consultation booking link and consistent details across directories in the UK.
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Paid search with private-only controls
Match types and negative keywords keep advertising in front of people looking for private specialist treatment, not NHS lists, jobs or therapist courses in the UK.
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Retargeting and tracking
Calm Meta retargeting for people comparing consultations, with call and form tracking that shows which search produced each booking in the UK.
my_locationLondon boroughs, Manchester, Birmingham, Leeds, Bristol and Cardiff, plus Glasgow and Edinburgh in Scotland and Belfast in Northern Ireland, each targeted by a radius around the practice and the areas your current patients travel from in the UK.
Our Orthodontics Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in the UK.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in the UK.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded UK market.
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in the UK.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in the UK.
Orthodontics marketing services
search
SEO for Orthodontics
Help nearby customers find you on Google before they call a competitor in the UK
- checkService and location pages built around searches like "specialist orthodontist near me" in the UK
- checkClear answers to questions people ask when comparing options like "private braces cost UK"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in the UK
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SEM for Orthodontics
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- checkGoogle Ads campaigns for "specialist orthodontist near me" and similar high-intent searches in the UK
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in the UK
- checkLanding pages that match the ad and lead to calls or bookings in the UK
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Meta Ads for Orthodontics
Reach the right local audience on Facebook and Instagram with proof-led ads in the UK
- checkLocation and interest targeting matched to how orthodontics customers decide in the UK
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in the UK
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in the UK
web
Web Design for Orthodontics
Pages that make it easy to understand the offer and take the next step in the UK
- checkPages built for searches like "Invisalign orthodontist London" and for quote or booking requests in the UK
- checkReviews, credentials and the areas you serve visible before anyone scrolls in the UK
- checkForms, tap-to-call buttons and booking steps tested on phones in the UK
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked private consultations from parents and adults ready to discuss treatment in the UK
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Fixed brace and clear aligner demand split into separate campaigns, pages and reports in the UK
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A clear cost per booked consultation by channel
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Fee pages whose from prices follow the CAP Code and the GDC's advertising guidance in the UK
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A specialist profile that names your GDC specialist registration plainly in the UK
This is orthodontics marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in the UK.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in the UK.
Budgets and reporting in £ (GBP). VAT at 20% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about orthodontics marketing? We have got honest answers in the UK.
What does orthodontist marketing include in the UK?
For a UK specialist practice it includes a specialist profile that states the orthodontist's place on the GDC specialist list in orthodontics, separate pages for fixed braces and clear aligners, a private fee page that follows CAP Code rules on from prices, a Google Business Profile for each practice, Google Ads split by braces and aligner intent with exclusions for NHS waiting-list, jobs and course searches, Meta retargeting for people still comparing, and call and form tracking that reports cost per booked consultation in pounds. HeyLead does the marketing. The orthodontist keeps every clinical and fee decision.
Is this for general dentists who offer aligners?
No. It is only for practices owned by a specialist orthodontist who is on the GDC specialist list. In the UK, only a dentist on that list may use the title specialist orthodontist, and we never use it for anyone else. A general dental practitioner who offers aligners alongside check-ups and hygiene is a different buyer and is marketed under dentistry, not here.
How is marketing a specialist orthodontic practice different from marketing a general dental practice?
A general dental practice markets a relationship: check-ups, hygiene, the odd emergency and some cosmetic work, often mixed with an NHS list. A specialist orthodontic practice markets one decision, usually a private course of treatment costing thousands of pounds, chosen after comparing a few consultations and often after a referral from the patient's own dentist. So the pages lead with the specialist title, the fee and the consultation, campaigns separate fixed braces from aligners rather than emergency from routine, and the GDC and CAP Code rules on the word specialist and on from prices shape every line in the UK.
What advertising rules apply to orthodontist marketing in the UK?
Three sources. The GDC specialist list decides who may be called a specialist orthodontist, and the GDC's advertising guidance requires practice websites and ads to be honest, to show the GDC registration number and to avoid claims that mislead. The CAP Code, enforced by the ASA, covers the ads themselves, including the rule that a significant proportion of patients must actually be treated at that from price, so it cannot be an entry case few qualify for. Where reviews are used, they must be genuine and not incentivised. The orthodontist signs off on every page and ad before it runs in the UK.
We hold an NHS orthodontic contract. Can you still help?
Yes, as long as the marketing is for the private side and does not blur the two. NHS treatment for under-18s depends on clinical need and on your contract, so we do not advertise it or promise a place on the list. Pages explain plainly who is eligible for NHS treatment, who is not and what private treatment costs, so a parent whose child did not qualify knows the next step in the UK.
Can you keep fixed brace intent and aligner intent apart?
Yes. Parents searching for braces for a teenager and adults searching for Invisalign near them ask different questions and compare different things. Each gets its own page, campaign, budget and report, so you can see which one books consultations and at what cost in the UK.
Will you use before-and-after photos and patient reviews?
Only with written patient consent you already hold, within the GDC's guidance and the CAP Code, and never in a way that implies one case is what most patients get. Reviews must be genuine and unincentivised. We do not write or buy them, and we never promise straight teeth in a set number of months in the UK.
How do you track a consultation back to marketing?
Calls, forms and online booking clicks are tagged with the search, ad or page behind them. Where your practice management software records consultations attended and treatment starts, we link those back so reports show cost per booked consultation in pounds, not clicks in the UK.
Do you promise rankings or consultation numbers?
No. Nobody can promise a search position, and consultation numbers depend on UK towns and cities, your fees and how the practice answers the phone. We promise clear pages, tightly controlled campaigns and honest monthly reporting.
What do you need from us to start?
Your website, your private fee list for fixed braces and aligners, your GDC specialist registration details, how the consultation works today and any Google Ads, Meta or analytics accounts. We begin with a free audit and tell you what we would fix first in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Talk Through Your Consultation Goals
If you own a UK specialist orthodontic practice and want more private consultations, get in touch. We start with your website, your fee list and how a consultation is booked today.