Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Orthodontics
Google Ads for Australian Orthodontists
Google Ads puts your specialist practice in front of parents and adults already searching for braces, aligners or an orthodontist near them. We split braces and aligner intent, exclude job and online aligner clicks, and count consultations.
We manage the account, landing pages, call tracking and reporting. The orthodontist reviews ad copy against section 133 and AHPRA guidelines, and owns compliance.
Paid search for orthodontics in Australia
Context from how your customers search, compare and book.
Australian orthodontic paid search is a matter of buying the right conversations. A parent typing kids braces Brisbane and an adult typing Invisalign vs braces are at different points and deserve different ads, pages and budgets. Campaigns separate those intents rather than buying every phrase that contains the word braces.
Wasted clicks come from predictable places. Orthodontist jobs and salaries, dental assistant courses, online aligner kits, wisdom teeth and emergency dentists all share words with your keywords. We start with exact and phrase match around braces, aligners and the specialist consultation, add those negatives from day one and prune weekly from the search terms report.
Braces searches skew to parents and cost questions. Aligner searches skew to adults and often arrive with an online aligner brand in mind. Each gets its own campaign, budget, ads and landing page, so you can see which intent books consultations in your city and at what cost in Australian dollars.
Ad copy follows section 133. No testimonials, no claim that creates an unreasonable expectation of benefit, no discount or gift without its terms, and no promise of straight teeth in a set number of months. The specialist title appears because you hold AHPRA specialist registration, and the orthodontist signs off on every ad before it runs.
Who Australian orthodontic Google Ads suit
groups Customer segments
- person Specialist practices with consultation slots to fill within weeks
- person Practices with a new associate orthodontist who needs a book
- person Practices opening a second site in a new part of the metro
- person Orthodontists who ran ads before and were flooded with job and course enquiries
psychology What drives their decision
- check_circle Braces and aligner campaigns with their own budgets and pages
- check_circle Negative keywords that keep out jobs, courses, online aligners and toothache
- check_circle Call tracking that shows which keyword produced each consultation request
- check_circle Transparent spend, billed by Google directly to your account in Australian dollars
How we deliver SEM
A clear, repeatable process built around how orthodontics customers search and decide.
1
Account and consultation review
We review any existing account or plan a new one around the treatments you want more of, the suburbs each practice serves and the hours reception answers. We agree what counts as a booked consultation so reporting means something.
2
Campaign structure
Separate campaigns for braces, clear aligners, early treatment and the specialist consultation, each with its own budget, ads and landing page. Location targeting follows a radius around each practice and the suburbs or towns your patients travel from.
3
Keywords and negatives
Exact and phrase match on consultation intent, with negatives for jobs, salary, assistant, course, university, online aligners, at-home aligners, wisdom teeth and emergency dentist. The search terms report guides weekly pruning in the early months.
4
Landing pages and call tracking
Each campaign gets a page that names the treatment, states your fee range in Australian dollars, shows the orthodontist and their specialist registration and uses no testimonials. Dynamic call tracking shows which ad and keyword produced each call.
5
Conversion counting and tuning
Conversions count calls above a minimum length, forms that name a treatment and, where your practice software shares it, consultations attended. Bids and budgets follow those numbers, not clicks.
query_stats
What Orthodontics SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Campaign build and ongoing management
- check_circle Landing pages for braces and clear aligners
- check_circle Call tracking and conversion setup
- check_circle Weekly search term reviews in the early months
- check_circle Monthly report with spend in Australian dollars and consultations by keyword
What you can expect
- verified Consultation requests from parents and adults looking for a specialist orthodontist
- verified Fewer calls about jobs, courses, online aligner kits or toothache
- verified Budget concentrated on whichever of braces or aligners is booking consultations
- verified Ads that stay inside section 133 and AHPRA's guidelines, approved by the orthodontist
- verified Spend in Australian dollars tied to booked consultations, not clicks
- verified A reception team that knows which campaign each call came from
Deliverables you receive
inventory_2 Campaigns structured by braces, aligner, early treatment and consultation intent
inventory_2 Exact and phrase match keyword lists with an ongoing negative list
inventory_2 Ad copy written plainly for review against section 133 and AHPRA's guidelines
inventory_2 Landing pages for braces and clear aligners with fees in Australian dollars and no testimonials
inventory_2 Call tracking numbers and form tracking connected to Google Ads
inventory_2 Ad scheduling around reception hours, with after-hours form routing
Technical approach
The mechanics behind SEM for orthodontics, explained plainly.
Match types and search terms
We review the search terms report weekly at the start and add negatives as job, course and online aligner queries appear. Broad match is used only once there is conversion data behind it.
Conversion tracking
Google Ads receives call and form conversions with filters for call length and completed treatment fields. Duplicate conversions from the same person are removed so reports reflect real consultation requests.
Scheduling and geography
Ads run when someone can answer, with bid adjustments for after-school and evening hours. Location targeting uses a radius around each practice and excludes states or towns you do not serve.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads in Australia
Paid search can produce consultation requests quickly, but the first weeks are for learning which intent books in your suburbs.
Days 1 to 14
Account structure, tracking, landing pages and ads are built and reviewed by the orthodontist. We test that calls and forms record correctly before spend increases.
Days 15 to 60
Search term reports drive negatives and copy changes. We compare braces and aligner campaigns, shift budget toward the one booking consultations and ask reception for feedback on call quality.
Day 61 and beyond
With more data we refine bids, test new landing pages and expand into early treatment or a second practice if capacity allows. Reporting ties spend in Australian dollars to booked consultations.
Other Orthodontics marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should an Australian orthodontic practice spend on Google Ads? expand_more
It depends on your city, how many consultation slots you can fill and whether braces or aligners are the priority. Sydney aligner terms cost more than braces terms in a regional centre. We size the budget after the audit and adjust it to booked consultations.
Can you keep braces and aligner spend apart? expand_more
Yes. They run as separate campaigns with separate budgets, ads and pages, so a parent searching for braces never lands on an aligner page and you can see which intent books consultations at what cost.
How do you stop clicks from job seekers and students? expand_more
Negative keywords from day one for jobs, salary, assistant, hygienist, course, university and TAFE, plus weekly review of the search terms report in the early months.
Can we offer a discount or a free consultation in ads? expand_more
Only with the terms stated, which is what section 133 requires. A free consultation is advertised plainly with what it includes, and no discount runs without its conditions in the ad or on the page.
Who reviews the ads for compliance? expand_more
The orthodontist, before anything runs. We draft within section 133 and AHPRA's advertising guidelines, which prohibit testimonials and misleading claims and govern the specialist title, and the practice keeps the final sign-off.
Do you bid on online aligner brand names? expand_more
We can bid on searches that compare at-home aligners with an orthodontist, because those people often want a specialist opinion. We do not copy that advertising's promises, and the landing page explains what a specialist consultation involves instead.
What will we see each month? expand_more
Spend in Australian dollars, consultation requests by campaign and keyword, consultations attended where your software records them, negatives added and changes planned. Clicks are not reported as if they were patients.
Ready to get more from Orthodontics SEM?
Get a free audit and we will show you where you are losing enquiries today.
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