Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for Real Estate Agents
Web Design for Real Estate Agents
An owner deciding on an agent opens the websites of three or four. They look for sold results, a sense of how you sell and a simple way to get in touch. If the site looks like every other franchise page, they move on. We build a site that shows your results, your people and your area, and makes asking for a value simple.
For real estate agents and agencies who need a site that shows local results and people, and turns owners and buyers into appraisal and viewing requests.
What a real estate agent's website has to do
Context from how your customers search, compare and book.
Owners judge an agent in seconds. The top of the page should show a recent result, the areas you work and a button to ask for a value. A long list of search boxes borrowed from the portals belongs to the portals. Your site wins by being personal and local.
Sold results are the strongest proof, so give them room. Show recent sales by suburb, with home type, the campaign used and a line from the owner if they agree. Pages for each area, with market notes and typical buyers, show that you know the streets and not just the phone book.
Buyers use the site too. They want current listings, a way to book a viewing and a way to be told about new homes before the portals show them. A simple alert sign-up and a clean listing page do more for this audience than flashy graphics ever will.
Team pages matter in a people business. Photos, short bios and the suburbs each agent covers help owners choose and help the team route requests. Principals also need a clear view of which agent is getting calls and appraisals, so the pages are built with that reporting in mind.
Who this website is for
groups Customer segments
- person Independent agents whose site is a single page or a franchise template
- person Boutique agencies that must stand out against big office names
- person Teams with many agents who need profiles and routing by suburb
- person Principals who want listing pages and sold results updated without a developer
psychology What drives their decision
- check_circle Sold results and area pages that show local knowledge
- check_circle A simple value request form
- check_circle Team profiles and reviews that feel real
- check_circle Listings and alerts that make buyers return
How we deliver Web Design
A clear, repeatable process built around how real estate agents customers search and decide.
1
Brand, area and content review
We look at your current site, listing feed and photography, and decide the pages needed: home, areas, sold results, selling guide, value request, buying, team, reviews and contact. The plan names who owns each page after launch.
2
Design for owners and buyers
Layouts are drawn for a phone first. The home page leads with a result, your areas and a value button. Listings follow for buyers. Area pages repeat the value button and show recent sales beside it.
3
Value request and viewing forms
The value form asks for address, timeframe and reason, then tells owners what happens next. Buyer forms book viewings or sign up for alerts. Reviews and agent photos sit beside each form to lower the barrier to starting.
4
Build and listing-feed testing
We build the site, connect your listings and sold data, and test them on several phones and browsers. Test requests go through every form and number, and we check that each reaches the correct agent.
5
Launch and handover
At launch, old addresses are redirected, measurement goes live and your team learns to add sold results and team news. Afterward we study how owners move from area pages to value requests and tune what slows them.
web
What Real Estate Agents Web Design includes
Pages that make it easy to understand the offer and take the next step
- check_circle Site plan and page structure
- check_circle Area pages and sold results
- check_circle Value request and viewing forms
- check_circle Call and form measurement
- check_circle Training and handover
What you can expect
- verified Owners see recent results and your areas straight away
- verified A value request takes a minute on a phone
- verified Buyers can book viewings and sign up for new listings
- verified Agents get requests for the suburbs they cover
- verified The team page helps owners pick someone they trust
- verified Reports show which pages lead to appraisals and listings
Deliverables you receive
inventory_2 A site plan with areas, sold results, selling guide, value request, buying, team and reviews
inventory_2 Area pages with recent sold results, market notes and a persistent value request button
inventory_2 A value request page and form that asks for address, timeframe and reason
inventory_2 Buyer pages with live listings, viewing booking and new-listing alerts
inventory_2 Team profile pages with photos, bios, covered suburbs and direct contact buttons
inventory_2 Speed tests and call and form measurement ready before launch
Technical approach
The mechanics behind Web Design for real estate agents, explained plainly.
Listing and sold data feeds
Listings and sold results flow from your records into the site without retyping. Photos are resized for the screen, old listings are archived into sold results and outdated pages are tidied so owners never see a home that went months ago.
Routing by suburb and agent
Requests are sent to the agent who covers the suburb, with a copy to the principal and your record system. Each includes the source page. Out-of-hours requests receive a prompt text so owners are not left waiting.
Speed and accessibility
Property sites carry many images. We load them as the visitor scrolls, host video so it does not stall the page and keep text readable on small screens. Every image has a description and every form field has a clear label.
What a Real Estate Agents website costs
Real Estate Agents web design starts at $2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
Key pages and layout
IncludedThe pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms, calls and tracking
IncludedForms and call buttons that work on every phone, with each request tracked to its source.
Speed and launch checks
IncludedImage, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
What to expect from a new website
Agency sites depend on good photos, accurate data and agreement among agents, so the early weeks are spent on those foundations.
Days 1 to 14
We review the current site, collect team photos and sold data, and agree the page plan, the listing feed and how requests are routed among your agents, so that nobody is left waiting.
Weeks 3 to 8
Designs and then working pages are shared. Forms, feeds and area pages are tried on phones, copy is approved and the site goes live after a full test.
Months 3 to 6 and beyond
We follow value requests, viewing bookings and calls, strengthen weak pages and add areas as you grow. Speed and listing feeds are rechecked as the site fills with sold results.
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How long does a real estate agent website take to build? expand_more
Usually some weeks, depending on photos, sold data and approvals. Connecting listings can add time, so we agree how it will work at the start.
Should a real estate website copy the portal search? expand_more
Usually not. Portals do broad search better than any single agency. Your site wins on local results, people and a simple value request, with a clean listing page for buyers.
Can the real estate site show our sold results? expand_more
Yes, using data you approve and within your local advertising rules. We show the home type, the campaign and a line from the owner when they agree, which says far more than a list of prices.
How should a value request form work for agents? expand_more
It should ask for address, timeframe and reason, and explain what happens next. Short forms get completed on phones. Early requests go to a nurture list and ready ones get a call.
Do real estate agents each need their own page? expand_more
Yes, in most agencies. A profile with photo, bio, covered suburbs and a contact button helps owners choose and helps your team route requests.
Can we update the site ourselves? expand_more
Yes. We set up simple ways to add sold results, team news and listing notes. Images are resized automatically so large camera files never slow a page.
How do we know the website helps real estate agents win listings? expand_more
Measurement shows visits, value requests and calls for each page. When you mark appraisals and listings, we show which pages and suburbs brought them.
Ready to get more from Real Estate Agents Web Design?
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