Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEO for Real Estate Agents
SEO for Real Estate Agents
Owners deciding whether to sell search long before they call an agent. They look up what homes near them sold for, what agents charge and who handled the last sale on their street. SEO puts your name in those searches with area pages, sold results and an accurate profile. We do not promise rankings.
For real estate agents and agencies who want more listing appointments and buyer requests from local search, built on area pages, sold results and tracking from search to listing.
How owners and buyers search for an agent
Context from how your customers search, compare and book.
Seller searches start with curiosity. What is my home worth, what sold on my street, is it a good time to sell. Only later do they ask for the best agent near me. Agents who answer the early questions with honest area pages are remembered when the owner finally decides.
Buyers search differently, by suburb, bedroom count, price and features. Much of that traffic goes to the portals, but agents with their own area pages, new-listing alerts and sold history capture a share of it, and those buyers often turn into sellers a few years later.
Local proof is what owners weigh. Recent sold results, days on the market, a short description of your marketing and reviews from past clients all matter. Pages that show this for each area you work in are far stronger than one general about-us page, which says little about any street.
Your profile is the third door. Owners compare agents on a map, read the reviews, look at team photos and note the office hours. Agents who reply to every review and keep details tidy start with an edge, long before the listing presentation has even been booked.
Who this SEO is for
groups Customer segments
- person Agents farming a defined set of suburbs who want to be the obvious local name
- person Teams competing for listings against big franchise offices
- person Agents expanding into a new area or price band where they have little history
- person Principals who want the agency site and each agent's profile working together
psychology What drives their decision
- check_circle Area pages with real sold results and market notes
- check_circle A clear explanation of how you value and sell a home
- check_circle A profile with current reviews and team photos
- check_circle Tracking from a search to a booked appraisal
How we deliver SEO
A clear, repeatable process built around how real estate agents customers search and decide.
1
Area and search audit
We list the areas you work in and the phrases owners and buyers use for them, then compare them with your site and profile. You get a short plan showing which suburb, street and topic pages exist, which are thin and which are missing.
2
Suburb and sold-result pages
We build a page for each area, with recent sold results, typical home types, buyer demand and a plain note on your approach. Sold data comes from sources you approve. Your team checks every page for accuracy before it goes live.
3
Seller guides and value request
We write guides on selling in your area: preparing a home, timing, how a campaign runs and what your marketing includes. A value request form asks for address, timeframe and reason, so you can tell an early curiosity from a ready seller.
4
Profiles, reviews and team pages
We correct your agency and agent profiles, add team pages with real photos and stories, and set up a polite review request after settlement. Replies to reviews are drafted for you to approve. We never write or buy reviews.
5
Repair and monthly review
We fix slow pages, thin area content and broken forms, then follow which pages lead to appraisals. Every month you receive a short note on what worked, what did not and which area or topic to build next.
search
What Real Estate Agents SEO includes
Help nearby customers find you on Google before they call a competitor
- check_circle Area audit and page plan
- check_circle Suburb and seller pages
- check_circle Agent and agency profile cleanup
- check_circle Value request form and tracking
- check_circle Monthly review in plain words
What you can expect
- verified Owners find your name when they ask what homes near them sold for
- verified Area pages show real results and how you sell
- verified Profiles and reviews are current and consistent
- verified Value requests arrive with an address and a timeframe
- verified Buyers find you by suburb and later come back as sellers
- verified Reports tie searches to appraisals and listings, not just visits
Deliverables you receive
inventory_2 A search plan covering each suburb, street cluster, seller question and buyer search you care about
inventory_2 Area pages with recent sold results, home types, buyer demand and your approach
inventory_2 Seller guides on preparing a home, timing a sale and how a campaign runs
inventory_2 A value request page and form that separates early curiosity from ready sellers
inventory_2 Agency and agent profile cleanup, team pages and a plan for gathering reviews
inventory_2 Call and form tracking showing which page or search led to each booked appraisal
Technical approach
The mechanics behind SEO for real estate agents, explained plainly.
Fresh sold data without thin pages
Area pages are only as good as their data. We set up a routine for adding sold results as they settle, with notes written by your team, so pages stay current and carry more than a list of addresses. Thin or duplicate pages are merged.
Agent and agency page structure
Each agent gets a profile page linked to the areas they cover, and the agency site ties them together. We add markup for the business, the people and the services, and keep names, phone numbers and photos identical across the site and profiles.
Source tracking to listing
Tagged numbers and forms show which page or search produced each request. When you mark requests as appraisals, listings and sales, we link them back, so reports show which pages bring listings and not just visits.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from SEO
Local search is slow to build and then slow to lose. The first stretch fixes what is in the way, and the later stretch builds the area pages that owners remember.
Days 1 to 14
We audit your site, profiles and forms, repair wrong details and agree the area list and review routine. Tracking is added so every request can be traced from the start.
Weeks 3 to 8
The first area pages, seller guides and value request form go live after your review. Profiles are refreshed, and you begin to see which phrases bring appraisals and which are read but ignored.
Months 3 to 6 and beyond
Pages mature and reviews grow after each sale. We add areas and refine against listings taken. Positions cannot be promised, since results depend on how many other agencies work the same suburbs.
Other Real Estate Agents marketing services
query_stats SEM for Real Estate Agents arrow_forward ads_click Meta Ads for Real Estate Agents arrow_forward web Web Design for Real Estate Agents arrow_forward monitoring Analytics for Real Estate Agents arrow_forward handshake CRM Integration for Real Estate Agents arrow_forward psychology AI Optimization for Real Estate Agents arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How long does SEO for real estate agents take? expand_more
Repairs and tracking come first, usually in the first weeks. Visibility for suburb searches builds over months as pages and reviews mature. Any provider promising a fixed position on a fixed date is guessing.
Do real estate agents need a page for every suburb? expand_more
Only for areas you actually work and can say something real about, such as recent sales and typical homes. Dozens of pages that differ only by suburb name look thin. We build around your farm area and add as you grow.
Can area pages show our sold results? expand_more
Yes, with data from sources you approve and within your local advertising rules. We add notes on the type of home and the campaign, so a page offers more than a list of prices.
Will SEO replace portal listings for agents? expand_more
No. Portals remain where many buyers start. SEO builds your own audience of owners and buyers who know your name, so you rely less on shared leads over time.
How do reviews matter for real estate agents? expand_more
Owners read them before picking who to invite for an appraisal. We help you ask after settlement and never write or buy reviews. You approve any story shown on the site.
What will you need from our side to begin? expand_more
Access to your site and profiles, your areas and price bands, recent sold results you can show and a short chat about the owners you want more of. The writing, structure and technical work are ours.
How do we know SEO is bringing real estate listings? expand_more
Each call and form carries a tag for its page and search. Once you mark which became appraisals and listings, the monthly note names the pages and searches behind them.
Ready to get more from Real Estate Agents SEO?
Get a free audit and we will show you where you are losing inquiries today.
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