Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Real Estate Agents
Meta Ads for Real Estate Agents
Most owners who will sell in the next year are not searching yet. They are scrolling, watching a for-sale sign go up down the road and wondering what their own home would fetch. Meta Ads lets your face and your results appear in their feeds. We plan the audiences, make the creative and follow up with those who respond.
For real estate agents who want to be the known local name before owners search, using listings, sold results, value offers and follow-up ads tied to appraisals.
How Meta Ads fit a real estate agent
Context from how your customers search, compare and book.
Property is a local, personal business. People pick an agent they have seen around, and social ads are a way to be seen around. A short video of you walking a street you have just sold on, or a post about a local sale, builds familiarity that a cold phone call cannot.
Listing ads are the obvious use, but they should be aimed carefully. A new listing shown to people near the home and to likely buyers gets attention, and the same ad doubles as proof for owners who see it. Each listing is a small advertisement for your agency.
Seller-focused ads work best with a clear offer. A free market note for a street, a home value estimate or a short guide to preparing for sale gives the owner a reason to respond. They are early leads, so follow-up ads and email keep your name warm until they are ready.
Housing and property ads face platform rules. Targeting by age, gender and some postal areas is limited, so reach is built from area and interests. Your registration, listing details and claims must be accurate, and you review every ad before it runs, since the responsibility is yours.
Who these ads are for
groups Customer segments
- person Owners in your farm area who may sell within a year or two
- person Buyers following the suburbs where you list
- person Past clients, who refer friends and often sell again
- person Landlords and investors who might sell or change managers
psychology What drives their decision
- check_circle A familiar local face and recent results
- check_circle A useful offer, such as a street market note
- check_circle Listings that look good in a feed
- check_circle A quick, friendly response when they reach out
How we deliver Meta Ads
A clear, repeatable process built around how real estate agents customers search and decide.
1
Audience and offer planning
We decide who to reach first: owners in your farm area, buyers in your suburbs or past clients. For each we agree an offer you can deliver, such as a street market note or a free value conversation, and we confirm the claims you may make.
2
Creative from your real work
We turn your listings, sold results and local knowledge into short videos, carousels and posts. Sellers appear only with consent. Each ad has a person, a place and a clear next step, in your own words.
3
Forms, messages and alerts
Lead forms ask for name, phone, address area and timeframe. Message replies use scripts you approve, and alerts reach the agent who covers that suburb. A simple note says who calls and who sends the market note.
4
Follow-up and past-client ads
People who watched a video, opened a listing or started a form see follow-up ads with a new sale or a market update. Past clients see occasional reminders and a referral prompt, so your name stays close between transactions.
5
Testing and monthly reporting
We compare creative, offers and audiences, then drop the flat and expand the strong. Reports show cost per lead and per appraisal, and as you update records, per listing taken, with a note on what we will try next.
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What Real Estate Agents Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads
- check_circle Audience and offer plan
- check_circle Listing and sold-result creative
- check_circle Lead forms and suburb alerts
- check_circle Follow-up and past-client ads
- check_circle Reporting to appraisals and listings
What you can expect
- verified Owners in your farm area see your name and results often
- verified New listings reach nearby owners and likely buyers
- verified Offers such as a street market note start real conversations
- verified Past clients stay in touch and refer
- verified Leads arrive with an address area and a timeframe
- verified Reports show which ads and offers led to appraisals and listings
Deliverables you receive
inventory_2 An audience plan for owners, buyers, past clients and landlords in your farm area
inventory_2 Short videos, carousels and posts built from your listings and sold results
inventory_2 Lead forms asking address area, timeframe and best time to call
inventory_2 Reply scripts and alerts routed to the agent who covers each suburb
inventory_2 Follow-up ads for viewers, listing visitors and people who started a form
inventory_2 Monthly reporting from first view to appraisal and listing, with the next test named
Technical approach
The mechanics behind Meta Ads for real estate agents, explained plainly.
Housing ad rules and setup
Platforms treat property and housing ads under special rules. We set campaigns up in the correct category, build reach from area and interests, and keep wording plain. Rejected ads are fixed quickly, and approved wording is logged.
Listing feeds and creative templates
New listings can feed ads directly from your listing data, with a template that keeps photos, address area and your contact details consistent. Templates mean a new listing ad can go out the same day without waiting for design.
Audience lists and exclusions
We build lists from your past clients, site visitors and people who engaged, and use them for follow-up and for finding similar people. We exclude people already working with you from new-owner offers, and we handle contact data as your privacy rules require.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Owners decide slowly. Meta Ads build familiarity first, and appraisals follow, so we read results across weeks and months.
Days 1 to 14
Audiences and offers are settled with you, first posts and videos are made, and forms, alerts and tracking are wired up. A small test budget shows which stories and openings get a response.
Weeks 3 to 8
Flat ads are dropped and stronger ones get more budget. Follow-up ads start for viewers and listing visitors, and you see which offers produce appraisals that turn into listings.
Months 3 to 6 and beyond
A library of tested content builds, with listing ads feeding steady proof. Plans follow the selling seasons and your pipeline. Leads, listings and sales are never guaranteed, and results vary by suburb.
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Do Facebook and Instagram ads work for real estate agents? expand_more
They do for building a local name and for promoting listings. They reach owners long before they search. They work best beside search ads, which catch owners at the moment of decision.
Who should see ads from real estate agents? expand_more
Owners and buyers in your suburbs, plus past clients as a separate group. Housing rules limit some targeting, so we build reach from area and interests, not personal traits.
Can we use our listings and sold results in ads? expand_more
Yes, when the facts are accurate, current and allowed under your local advertising rules. We use only what you approve, and we leave out vendor details that are private.
What offer suits real estate agents? expand_more
A street market note, a home value conversation or a short guide to preparing for sale. These are easy to accept and give you a reason to follow up. You decide what you can deliver.
Why use follow-up ads for real estate? expand_more
Owners take months to decide. Follow-up ads show your latest sale or a market update to people who already engaged, so you are the agent they think of when the time comes.
How do you deal with weak leads for real estate agents? expand_more
We ask for address area and timeframe, test form length and watch how many leads turn into appraisals. Where quality slips, the offer or form is changed before any extra money goes in.
How do we see whether Meta ads win listings? expand_more
Each lead is tagged by ad and audience, and you mark appraisals and listings. Reports show cost per listing taken, not only per tap.
Ready to get more from Real Estate Agents Meta Ads?
Get a free audit and we will show you where you are losing inquiries today.
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