Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Real Estate Agents
Real Estate SEM
An owner who types how much is my home worth or sell my house is often within months of a decision. A buyer searching homes for sale in a named suburb wants a viewing this weekend. Google Ads puts your name on those searches. We build separate seller and buyer campaigns, protect your budget and make sure every request is answered fast.
For real estate agents and agencies who want more listing appointments and buyer viewings from paid search, with campaigns by area and reporting down to listings taken.
What paid search means for real estate agents
Context from how your customers search, compare and book.
Property portals outbid almost everyone on broad words. An agent competing on homes for sale loses money quickly. The strongest ground is specific: value requests, sell my home in a named suburb, listing agent near me and your own sold results. Those searches suit an agent with a local story to tell.
Seller and buyer campaigns must be separate. A seller wants an appraisal, proof of results and an idea of your marketing. A buyer wants new listings in an area and a viewing time. Each needs its own ads, landing page and form, and they should never share a budget line.
Owners often search early and are not ready to book. A value request landing page should offer something useful, such as a short market note for their street, in return for an address, and it should tell you the timeframe. Early requests go into a nurture list, ready ones get a call.
Speed and follow-up win listings. An owner who asks three agents for a value usually meets the first to reply. Alerts, a quick text and a clear appraisal time protect the click. Without a reply plan, ad money buys leads that go cold in a day.
Who these ads are for
groups Customer segments
- person Owners thinking of selling who are searching for values and agents
- person Owners whose listing expired or whose agent let them down
- person Buyers looking for homes in a named suburb at a given price
- person Landlords and investors weighing a sale or a change of management
psychology What drives their decision
- check_circle An ad that names their suburb and what they want
- check_circle Local proof such as recent sales and results
- check_circle A simple form that does not demand much
- check_circle A reply within minutes from a named person
How we deliver SEM
A clear, repeatable process built around how real estate agents customers search and decide.
1
Farm area and goal setting
We agree the suburbs and price bands you want, the number of appraisals your team can handle each week and the hours when requests are answered. The campaign is sized to those facts, not to a generic budget.
2
Seller and buyer campaigns
Seller campaigns cover value requests, sell my house and listing agent searches in each suburb. Buyer campaigns cover homes for sale and new listing alerts. Each has its own ads and landing pages with suburb names and local results.
3
Landing pages and value request forms
Seller pages offer an appraisal or a street market note and ask for address and timeframe. Buyer pages show current listings and book viewings. Reviews and recent sold results sit beside the form to build trust at the point of decision.
4
Negative lists and ad checks
We block searches for rentals, jobs, training, courses and other agencies' names. Ads avoid claims you cannot prove and are sent to you for approval. Prices and fees are not quoted unless you want them shown.
5
Response routine and weekly review
Alerts reach the right agent by suburb, a text confirms the request and a call-back target is set. Each week we read search terms and results, move budget toward suburbs producing appraisals and send a monthly note on listings taken.
query_stats
What Real Estate Agents SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle Seller and buyer campaigns
- check_circle Suburb budgets and negative lists
- check_circle Landing pages and short forms
- check_circle Alerts and text confirmations
- check_circle Weekly checks and monthly report
What you can expect
- verified Ads reach owners asking what their home is worth
- verified Seller and buyer searches get separate messages and pages
- verified Spend follows the suburbs that produce appraisals
- verified Renters, jobs and rival agency searches are kept out
- verified Fast alerts help you reach owners before other agents do
- verified Reports show cost per appraisal and per listing taken
Deliverables you receive
inventory_2 Seller campaigns by suburb for value requests, sell my house and listing agent searches
inventory_2 Buyer campaigns for homes for sale and new listing alerts, with viewing booking
inventory_2 Ads and extensions showing recent sold results, reviews and appraisal offers you approve
inventory_2 Landing pages for sellers and buyers with short forms and tap-to-call buttons
inventory_2 Alerts by suburb to the right agent, with a confirming text to the owner or buyer
inventory_2 Reporting from click to appraisal, listing and sale
Technical approach
The mechanics behind SEM for real estate agents, explained plainly.
Suburb-level budget control
Spend is set per area, so a strong suburb can get more and a weak one less. We watch cost per appraisal by suburb and move budget weekly. Campaigns are reduced when your calendar is full and raised when listing appointments are thin.
Search term discipline
Property words attract renters, students, tourists and people searching for other agencies. We read real search terms weekly, add negatives and remove words that bring calls without appraisals. Branded searches for your own name are set up cheaply.
Conversion events tied to listings
We count calls of a minimum length, value requests and viewing bookings, and later appraisals and signed listings once you report them. The account then learns from listings, not clicks, and shows the true cost of winning a listing.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Paid search can bring value requests within days, but the first weeks are spent learning which suburbs and searches suit your agency.
Days 1 to 14
Campaigns are built and approved, tracking and alerts are tested and ads start on a modest budget. We read the real search phrases each day and block the strange ones early.
Weeks 3 to 8
Budget moves toward the suburbs that produce appraisals, landing pages and forms are adjusted from what owners actually do, and the reply routine is tightened with your team and each agent's calendar.
Months 3 to 6 and beyond
With appraisals and listings tied to searches, we plan around the selling seasons, school terms and your listing pipeline. Nobody can promise lead numbers, listings or sales, and we make no such promise.
Other Real Estate Agents marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
What does Google Ads cost for real estate agents? expand_more
It depends on your suburbs and competition. We set a monthly budget in your local currency and move it by area as results show. The platform bills clicks to you, and our fee is separate.
Which searches should real estate agents advertise on? expand_more
Local seller searches such as value my home, sell my house and listing agent near me, plus buyer searches in your suburbs. We avoid broad portal-style words where large sites outspend everyone.
Can the ads for agents show our sold results? expand_more
Yes, if the figures are accurate, current and allowed under your local advertising rules. We use only data you approve and can add reviews and appraisal offers beside them.
How do you handle owners who are only curious? expand_more
Forms ask for timeframe and reason. Early owners go into a gentle follow-up list with market notes, while ready owners get a call at once. That protects your time and keeps the early group warm.
Should every agent have their own campaign? expand_more
Not always. We can build campaigns by suburb and route requests to the agent who covers it. Where agents have strong personal brands, individual campaigns can work too.
How soon should real estate agents reply to a request? expand_more
Within minutes in working hours. An owner who asks several agents for a value tends to meet the first to answer. Alerts and a confirming text help you do that.
How do we know the ads lead to listings for our agents? expand_more
Every call and form is labelled with its ad and search. As you mark which became appraisals, listings and sales, reports show what each listing taken cost.
Ready to get more from Real Estate Agents SEM?
Get a free audit and we will show you where you are losing inquiries today.
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