Real Estate & Property · Case Study

Technical SEO, Infrastructure & Website Optimization for Amoriss

How HeyLead managed high-risk subdomain-to-subfolder migration, restored critical email infrastructure, and secured Webflow and Google Workspace for a growing US multi-location real estate and property management company.

open_in_new Visit amoriss.com
✓ Zero
Traffic loss during
migration
✓ Fixed
Email infrastructure
fully recovered
3
Regional subdomains
successfully migrated
✓ Secured
Webflow & Google
Workspace admin
Client
Amoriss
COO: Raj Banik
Industry
Real Estate & Property
Property management
Market
United States
Multi-location (Denver, PNW, CRG)
Engagement
Technical SEO
Infrastructure & Optimization
Business Overview

Scaling a trust-based real estate and property management company across multiple US regions

Amoriss is a US-based real estate and property management company operating across multiple regions with a growing digital footprint. Their business relies heavily on local trust, accurate information, and strong regional visibility — particularly for location-specific services across Denver, the Pacific Northwest, and CRG markets.

As the organisation scaled, Amoriss faced increasing complexity across website structure, regional subdomains, SEO performance, email infrastructure, CMS administration, and the accuracy of location-specific business data.

Amoriss engaged HeyLead not only for SEO and website optimisation, but also for high-risk, migration-style technical work requiring careful coordination with their internal engineering team — evolving into a trusted technical partnership.

Why Technical Accuracy Matters in Real Estate
  • location_on
    Local trust drives conversions — wrong contact info breaks confidence
  • manage_accounts
    Families rely on regional offices for decisions about loved ones
  • search
    Google Maps and local search are primary discovery channels
  • verified
    Professional credibility is non-negotiable in property management
Engagement Scope
check_circle Technical SEO & site architecture
check_circle Email and DNS infrastructure
check_circle CMS & Google Workspace administration
The Challenge

Technical complexity well beyond standard SEO

account_tree

Fragmented Site Architecture

Multiple regional subdomains (crg.amoriss.com, pnw.amoriss.com, denver.amoriss.com) created SEO dilution, maintenance complexity, and inconsistent crawl paths — requiring a full subdomain-to-subfolder restructure.

alt_route

High-Risk Redirect & Routing

Transitioning subdomains to subfolders required precise redirect logic. Any misstep risked SEO traffic loss, broken user journeys, and cascading email and DNS failures across regional properties.

mail_off

Email Infrastructure Failure

Following redirect changes, subdomain-based email addresses (e.g. [email protected]) stopped receiving messages — directly impacting internal communication and requiring urgent diagnosis across DNS, MX, and Google Workspace.

admin_panel_settings

CMS & Access Control

Executing changes safely required direct administrative access to Amoriss's Webflow CMS and Google Workspace — work that demands a high level of trust, technical competence, and careful coordination with engineering partners.

Execution & Improvements

Technical stabilisation across every layer of the stack

Preserving SEO equity during structural changes, restoring critical infrastructure, and improving site accuracy — all under time-sensitive conditions.

01

Site Architecture & Redirects

Managed the full transition from subdomains to subfolders to consolidate SEO authority and simplify long-term site management.

arrow_forward crg.amoriss.com → amoriss.com/crg
arrow_forward pnw.amoriss.com → amoriss.com/pnw
arrow_forward denver.amoriss.com → amoriss.com/denver
02

Webflow CMS Administration

Granted admin access to Amoriss's Webflow account to implement changes directly, validate routing, and resolve display inconsistencies — removing execution bottlenecks.

check_circle Structural changes implemented directly
check_circle Routing behaviour validated end-to-end
check_circle Layout and display inconsistencies resolved
03

Email Infrastructure Recovery

Diagnosed and resolved email delivery failures affecting subdomain addresses, collaborating directly with engineering partner APM Help to restore reliable delivery.

check_circle DNS and MX conflicts diagnosed
check_circle Collaborated with APM Help on resolution
check_circle Subdomain email fully restored
04

Google Workspace Admin & Security

Managed sensitive Google Workspace administration, including credential resets, 2FA enforcement, and access control during the transition.

check_circle Admin credentials reset securely
check_circle 2FA enabled on administrator account
check_circle Access control maintained throughout
05

Website Accuracy & UX Fixes

Executed urgent site-wide updates to protect local trust and conversion performance — critical in a trust-based service industry.

check_circle Denver office phone number corrected site-wide
check_circle Layout and display issues resolved
check_circle Local information accuracy verified across all pages
06

SEO & Ongoing Technical Support

Technical SEO improvements run in parallel with infrastructure work to ensure fixes translated into search performance gains, not just operational recovery.

check_circle Crawl and indexing consistency maintained
check_circle Long-term stability post-migration
check_circle SEO equity preserved throughout structural changes
Strategic Impact

A stable, consolidated foundation for growth

✓ Zero
Traffic Loss During Migration

All three regional subdomain migrations were executed with SEO-safe redirects, preserving existing rankings and organic traffic throughout the transition.

✓ Restored
Email Infrastructure

Business-critical subdomain email accounts fully recovered. DNS and MX conflicts resolved in collaboration with engineering partner APM Help.

✓ Secured
Admin Access & CMS

Webflow CMS and Google Workspace secured with 2FA, correct access controls, and stable admin credentials — eliminating ongoing vulnerability.

Long-Term Strategic Wins

check
Consolidated site architecture for stronger SEO authority
check
Prevented traffic and ranking loss during structural changes
check
Restored and secured email infrastructure after critical failure
check
Improved local accuracy and conversion trust at market level
check
Established a stable foundation for future SEO and growth initiatives
check
Evolved from a marketing engagement into a trusted technical partnership
Services Provided

What we delivered for Amoriss

  • schema
    Technical SEO & Site Architecture Planning
  • alt_route
    Subdomain → Subfolder Migration Support
  • route
    Redirect & Routing Configuration
  • web
    Webflow CMS Administration
  • dns
    DNS, MX & Email Infrastructure Recovery
  • admin_panel_settings
    Google Workspace Administration & Security
  • build
    Website Maintenance & UX Fixes
  • bar_chart
    Ongoing SEO & Technical Support
star star star star star
format_quote

This engagement evolved naturally from marketing support into a trusted technical partnership. Amoriss needed more than SEO — they needed a partner capable of handling complex, high-risk infrastructure work with precision and reliability. That's exactly what HeyLead delivered.

person

Raj Banik

COO, Amoriss

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