Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More Referrals.
More Patients.
Fuller Diaries.
Allied health practices grow when patients and referrers trust your expertise for their specific need. We build that visibility across disciplines and search intent.
We build marketing systems that attract direct patient bookings, strengthen referrer relationships, and position your practice as the allied health provider locals and professionals choose.
handshake verified star
Trusted by allied health practices to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our allied health marketing is built for practices that compete on clinical specialization, communication and access, not a race to the bottom on fees.
check_circle Multi-discipline allied health clinics marketing several services
check_circle Podiatry, occupational therapy and speech therapy practices
check_circle Dietitian and exercise physiology clinics growing direct bookings
check_circle Practices serving senior care, workers' compensation and corporate health programs
check_circle New or growing clinics establishing referrer and patient awareness
Who buys, and what they search
groups
Who you are marketing to
- personPatients searching for a specific allied health discipline
- personDoctors and specialists choosing referral partners
- personPatients and case managers looking for providers covered by their insurance or program
- personSenior care and corporate health program coordinators
- personParents seeking pediatric speech therapy, occupational therapy or dietitian support
travel_explore
What buyers search for
searchpodiatrist near mesearchspeech therapy for kidssearchoccupational therapy near mesearchdietitian for diabetessearchexercise physiologist referral
bolt
Ready to book
- boltRequest forms naming discipline, condition or insurance type
- boltProfessional referral page visits followed by contact
- boltSearches combining discipline plus neighborhood or pediatric terms
- boltCalls asking about first appointment availability and fees
What drives their decision
check_circle
Visible specialization in the condition or population served
check_circle
Appointment access, location and clear information on the insurance and programs you accept
check_circle
Referrer confidence in reports, communication and reliability
check_circle
Reviews and proof from similar patient or client profiles
How we capture intent
search
Discipline and condition SEO
Separate pages for podiatry, speech therapy, occupational therapy, dietitian services and exercise physiology that rank for intent-matched local searches.
ads_click
Service-line paid search
Campaigns split by discipline and patient type with negatives that prevent cross-service waste.
groups
Referrer and program content
Summaries for referring doctors, pages on the programs you serve and corporate program proof that help professionals decide to refer.
bolt
Capacity-aware booking
Request routing and follow-up aligned to which practitioners have availability, so marketing fills open capacity first.
my_locationNeighborhood and radius targeting per clinic location, with discipline-specific campaigns when the same site offers multiple allied health services.
Our Allied Health Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
filter_alt
Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
auto_awesome
Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
event
Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Allied Health marketing services
search
SEO for Allied Health
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "podiatrist near me"
- checkClear answers to questions people ask when comparing options like "speech therapy for kids"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Allied Health
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "podiatrist near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Allied Health
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how allied health customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Allied Health
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "occupational therapy near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Allied Health
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
handshake
CRM Integration for Allied Health
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Allied Health
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "podiatrist near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More direct patient requests for defined disciplines and conditions
check
Referrer-facing content that supports doctor and specialist relationships
check
Discipline-specific landing pages with clear tracking per service line
check
Compliance-aware campaigns suitable for regulated health advertising
check
Local visibility across the treatments and conditions you treat
This is allied health marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about allied health marketing? We have got honest answers.
How do patients and referrers choose an allied health clinic?
Patients look for the right discipline nearby, an available appointment and clear answers on referrals and rebates. Referrers add speed, reports back and trust in the clinicians. A site that handles both audiences wins more of each.
What is a good lead for an allied health clinic?
A booked first appointment in a discipline with space, or a referral from a doctor, school or case manager. We track patient bookings and referrals separately, so you see which sources bring each and which disciplines they feed.
Do you market each discipline separately?
Yes. Podiatry, speech therapy, occupational therapy, dietetics and exercise physiology draw different searchers. Each gets its own page, campaign and tracking so the budget follows the diary.
Are there busy seasons in allied health?
Yes. Back-to-school weeks bring speech and occupational therapy interest, sports seasons bring foot and movement problems, and the new year brings nutrition and fitness goals. We plan campaigns around those peaks.
Can you help us receive more referrals?
Yes. We build a referrer page and secure form, make the clinic easy to find for doctors and case managers, and report referrals by source. Relationships with referrers still depend on your team.
What should we have ready before we start?
Your registration and insurance proof, a list of disciplines and practitioners, funding and referral rules, photos of the clinic and team, and access to your booking system and profile. A person to answer leads promptly matters most.
What does HeyLead do, and what stays with the clinic?
We plan and run search, advertising, the website and reporting. Clinical decisions, patient information, fees, funding rules and appointment availability stay with your clinic. We do not guarantee rankings or lead numbers, and health claims are reviewed by your clinicians.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill Your Diary
If you run an allied health practice and want more patient bookings and referrer confidence, let us talk.