Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
Allied Health SEO in Australia
Allied health SEO for Australian practices that need booked consultations. We treat physio, podiatry, psychology and related clinics as separate intents, not one healthcare template.
We build marketing systems that attract direct patient bookings, strengthen referrer relationships, and position your practice as the allied health provider locals and professionals choose in Australia.
handshake verified star
Trusted by allied health practices to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our allied health marketing is built for practices that compete on clinical specialization, communication and access, not a race to the bottom on fees in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Allied Health demand shows up on Google.com.au as "podiatrist near me" and "speech therapy for kids". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Allied Health buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Allied Health operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "podiatrist near me" and "speech therapy for kids" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
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Who you are marketing to
- personPatients searching for a specific allied health discipline in Australia
- personDoctors and specialists choosing referral partners in Australia
- personPatients and case managers looking for providers covered by their insurance or program in Australia
- personSenior care and corporate health program coordinators in Australia
- personParents seeking pediatric speech therapy, occupational therapy or dietitian support in Australia
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What buyers search for
searchpodiatrist near mesearchspeech therapy for kidssearchoccupational therapy near mesearchdietitian for diabetessearchexercise physiologist referral
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Ready to book
- boltRequest forms naming discipline, condition or insurance type in Australia
- boltProfessional referral page visits followed by contact in Australia
- boltSearches combining discipline plus neighborhood or pediatric terms in Australia
- boltCalls asking about first appointment availability and fees in Australia
What drives their decision
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Visible specialization in the condition or population served in Australia
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Appointment access, location and clear information on the insurance and programs you accept in Australia
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Referrer confidence in reports, communication and reliability in Australia
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Reviews and proof from similar patient or client profiles in Australia
How we capture intent
search
Discipline and condition SEO in Australia
Separate pages for podiatry, speech therapy, occupational therapy, dietitian services and exercise physiology that rank for intent-matched local searches in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
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Service-line paid search in Australia
Campaigns split by discipline and patient type with negatives that prevent cross-service waste in Australia.
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Referrer and program content in Australia
Summaries for referring doctors, pages on the programs you serve and corporate program proof that help professionals decide to refer in Australia.
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Capacity-aware booking in Australia
Request routing and follow-up aligned to which practitioners have availability, so marketing fills open capacity first in Australia.
my_locationmarketing geo for allied health covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Allied Health Marketing Approach
01
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Allied Health demand on Google.com.au
Allied Health shows up as "podiatrist near me" and "speech therapy for kids" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose allied health jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every allied health enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Allied Health marketing services
search
SEO for Allied Health in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "podiatrist near me" in Australia
- checkClear answers to questions people ask when comparing options like "speech therapy for kids" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Allied Health in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "podiatrist near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Allied Health in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how allied health customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Allied Health in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "occupational therapy near me" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Allied Health in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Allied Health in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Allied Health in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "podiatrist near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified allied health enquiries from "podiatrist near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More direct patient requests for defined disciplines and conditions in Australia
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Referrer-facing content that supports doctor and specialist relationships in Australia
This is allied health marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about allied health marketing? We have got honest answers in Australia.
Do you do allied health SEO in Australia?
Yes. Allied health SEO covers the clinic types we already publish: podiatry, psychology, physio, and related pages. Each profession gets its own service URLs so Google.com.au does not mix them.
Is this the same as GP or hospital marketing?
No. Allied health buyers search conditions, rebate language, and near me. We build for that, with AHPRA-safe copy in Australia.
Can a multi-discipline clinic use one site?
Yes, with a hub and spoke per profession. One homepage trying to rank every modality usually ranks none in Australia.
How do you report allied health marketing?
Booked consultations by profession and location. See the podiatry and psychology SEO pages for the channel-level work in Australia.
Most allied health enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "podiatrist near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Allied Health see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "podiatrist near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do patients and referrers choose an allied health clinic in Australia?
Patients look for the right discipline nearby, an available appointment and clear answers on referrals and rebates. Referrers add speed, reports back and trust in the clinicians. A site that handles both audiences wins more of each in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What is a good lead for an allied health clinic in Australia?
A booked first appointment in a discipline with space, or a referral from a doctor, school or case manager. We track patient bookings and referrals separately, so you see which sources bring each and which disciplines they feed in Australia.
Do you market each discipline separately in Australia?
Yes. Podiatry, speech therapy, occupational therapy, dietetics and exercise physiology draw different searchers. Each gets its own page, campaign and tracking so the budget follows the diary in Australia.
Are there busy seasons in allied health in Australia?
Yes. Back-to-school weeks bring speech and occupational therapy interest, sports seasons bring foot and movement problems, and the new year brings nutrition and fitness goals. We plan campaigns around those peaks in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Fill Your Diary in Australia
If you run an allied health practice and want more patient bookings and referrer confidence, let us talk in Australia.