Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Allied Health
Analytics for Allied Health Clinics
An allied health clinic is really several small businesses under one roof: podiatry, speech therapy, occupational therapy, dietetics, exercise physiology. Each has its own clients, referrers and funding. Analytics keeps them separate, showing which searches, ads and referrers fill each discipline's diary, so you do not judge one service by the averages of another.
For allied health owners and managers who want a clear view of which marketing and referrers bring booked first appointments in each discipline.
Why one total hides the truth
Context from how your customers search, compare and book.
A parent searching for speech therapy for a toddler, an adult needing a podiatrist for a painful heel and a dietitian client managing diabetes are looking for completely different things. They search differently, choose differently and pay differently. A single count of new leads hides which discipline is doing the work and which is quietly under-filled.
Funding adds a second layer. Some clients pay privately, some claim through insurance, some are funded through a workplace injury claim, an older-adult care plan or a disability support plan. Each route involves a different gatekeeper and a different delay. Reports should show funding type beside discipline, so you can see where paperwork slows bookings.
Referrers matter as much as search. Doctors, schools, case managers and care coordinators send many clients, yet they seldom click an ad. Their influence appears in phone calls, referral forms and unusual traffic to professional pages. We tag those routes and ask a source question at booking, so the work that earns referrals is not invisible.
Client privacy applies at every step. Reports hold source, discipline, funding route and appointment type, never the condition, the diagnosis or the child's details. Names and notes stay out of analytics and ad accounts. The clinic stays responsible for the privacy rules that apply in your area, and we design events with that in mind.
Who allied health analytics suits
groups Customer segments
- person Multi-discipline clinics with one marketing budget shared across services
- person Podiatry, speech and occupational therapy clinics serving children and families
- person Dietitian and exercise physiology clinics with referral-heavy intake
- person Clinics serving older adults and workplace injury clients through case managers
psychology What drives their decision
- check_circle Discipline-level results rather than one blended total
- check_circle Funding route shown beside every booking source
- check_circle Referral forms and professional pages tracked on their own
- check_circle No conditions or personal details in ad or analytics tools
How we deliver Analytics
A clear, repeatable process built around how allied health customers search and decide.
1
Split the clinic into service lines
We list each discipline and the ways clients reach it: search, map listing, referral form, phone, school or workplace link. We then agree what counts as a win in each, such as first appointment booked, first appointment attended or funded plan approved.
2
Tag every route
Tracking numbers, forms and booking events are set up per discipline, plus a referral form for professionals. Everything is tested end to end, including a booking made from a doctor's referral letter and another from a parent's phone at the school pickup line.
3
Record funding and referrer type
We add two simple fields at booking: how the client is funded, in broad terms, and who referred them. These come from the form or from reception. They let reports show where paperwork delays bookings and which referrer types send attended clients.
4
Report by discipline
Each month you receive one report with first appointments by discipline, source, funding route and referrer type, plus cost per attended first appointment. A short note explains where one service is crowding out another and what we suggest next.
5
Balance spend against capacity
We read the report beside each discipline's waiting time. If podiatry has a long wait and speech has gaps, budget moves toward speech. You approve each change, and the clinical decisions about who is seen remain with your practitioners.
monitoring
What Allied Health Analytics includes
See which channels bring real inquiries and new customers
- check_circle Per-discipline tracking
- check_circle Referral form and referrer tracking
- check_circle Funding route fields
- check_circle Privacy-safe tag review
- check_circle Monthly service-line report
What you can expect
- verified You can see which discipline each source actually fills
- verified Funding delays show up beside the bookings they hold back
- verified Doctor, school and case manager referrals appear in the report
- verified Cost per attended first appointment is clear by service
- verified Waiting times guide where marketing budget should go
- verified Conditions and personal details stay out of ad accounts
Deliverables you receive
inventory_2 Separate tracking for each discipline so every service line has its own result
inventory_2 A professional referral form and referrer page tracked apart from client bookings
inventory_2 Funding route and referrer type recorded in broad categories on each new client
inventory_2 Cost per attended first appointment by discipline, channel and funding route
inventory_2 A view of waiting time by discipline beside lead volume, to guide where budget should go
inventory_2 A privacy review so no conditions, names or notes enter ad or analytics tools
Technical approach
The mechanics behind Analytics for allied health, explained plainly.
Service-line structure
Each discipline gets its own pages, forms and events, so its leads cannot be mixed up with another's. Where one client uses two services, we link the second visit to the first source. This stops cross-referrals from being counted as new marketing wins.
Capturing referrals that never click
Professionals often phone, email or hand over a letter. We set up a referral form with source fields, a tracked number on the professional page and a reception question. Together these capture much of what a click count misses.
Limits of what can be traced
Funded clients are often placed by a coordinator who found you through word of mouth or an old list. That route is hard to attribute. We report it as referral or untraced, estimate the size of the gap and refuse to guess beyond the evidence.
What Allied Health analytics setup costs
Allied Health analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from allied health analytics
Tracking is quick to set up. Comparing disciplines fairly needs a few months of records.
Days 1 to 14
We agree the service lines and wins, add tracking per discipline and test every route including referrals. A baseline is recorded for calls, forms, referrals and missed calls by hour, with no clinical detail.
Weeks 3 to 8
The first report arrives, showing first appointments by discipline, source, funding route and referrer type. We flag disciplines with long waits and others with gaps, and suggest small changes for you to approve.
Months 3 to 6 and beyond
Several months of data reveal seasonal swings, such as school term peaks for children's services, and which referrers send attended clients. Budget choices become firmer. We promise no lead counts, and results vary by area and capacity.
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Why track each allied health discipline separately? expand_more
Because a podiatry lead, a speech therapy lead and a dietitian lead differ in value, search habits and funding. A blended total hides which services earn their budget and which are under-filled.
Can analytics show which referrers send us clients? expand_more
Partly. Referral forms and professional pages can be tracked, and reception records the referrer at booking. Phone and letter referrals need that question, since no click exists to follow.
How does funding route affect allied health reporting? expand_more
Clients funded by insurance, workplace claims or care plans often take longer to book because paperwork must clear. Showing funding route beside source reveals where delays occur and which channels bring clients who can start quickly.
Do you see client conditions or diagnoses? expand_more
No. Reports use source, discipline, funding route and appointment type only. Conditions stay in your clinic system, and no health details enter ad or analytics accounts. The clinic stays responsible for its own privacy rules.
Can analytics help balance waiting lists across allied health services? expand_more
Yes. We show lead volume beside waiting time for each discipline, so you can pause ads for a service with a long wait and promote one with spare capacity. Clinical decisions remain with your practitioners.
What if one client uses several disciplines? expand_more
We link later visits to the original source where your system can match them, so a podiatry client who later books dietetics is not counted as a new ad win. This keeps allied health reporting honest.
What do you need to start? expand_more
Access to your website, booking tool, map listing and ad accounts, plus a short call about how each discipline takes referrals and bookings. If your clinic software can export new-client data by service, tell us.
Ready to get more from Allied Health Analytics?
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