Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Allied Health
Google Ads for Allied Health
A clinic with podiatry, speech therapy and dietetics under one roof cannot run one campaign for all three. Google Ads for allied health works discipline by discipline, matching spend to open appointments and counting booked patients and referrals.
For allied health clinics that want paid search to fill appointment books across several disciplines, with budget split by service and tracked to a booking.
Paid search for several disciplines
Context from how your customers search, compare and book.
Each discipline behaves like its own business online. Searches for podiatrist near me are local and often urgent. Speech therapy for a child comes from a worried parent who may compare several clinics. Dietitian searches are often tied to a diagnosis or a doctor's advice. One shared budget would let the loudest service take everything.
The structure follows the diary. We create one campaign per discipline, such as podiatry, occupational therapy, speech therapy, dietetics and exercise physiology, with separate budgets and landing pages. If the speech therapist is fully booked, that campaign pauses and spend moves to the podiatry book that has gaps.
Many searches bring poor traffic. People look up training courses, jobs, student placements, equipment shops, free resources and advice from a different country. Others want a service your clinic does not offer, such as a physiotherapist. Exclusions, location settings and plain advert wording keep the budget on patients and carers you can actually help.
Funding adds another layer. Searches that mention a care plan, a workplace claim or a referral letter come from people who have already been directed somewhere. Adverts that state what you accept, and landing pages that explain how to start, convert those people. Where you do not take a funding type, say so.
Who this paid search is for
groups Customer segments
- person Multi-discipline clinics with uneven books across services
- person Podiatry, occupational therapy or speech practices launching a second site
- person Dietitian and exercise physiology clinics wanting more direct bookings
- person Clinics that accept funded plans or workplace claims and want to reach those patients
psychology What drives their decision
- check_circle Adverts that name the exact discipline and who it helps
- check_circle Clear statements on referrals, funding and rebates
- check_circle Quick answers when the front desk is busy
- check_circle Reports that compare disciplines honestly
How we deliver SEM
A clear, repeatable process built around how allied health customers search and decide.
1
Goals and capacity
We ask which disciplines have space, what a new patient is worth in each and how referrals arrive at the clinic. Then we set counting for calls, bookings and referral forms, and agree spend limits that follow your diary.
2
Campaign structure
We build separate campaigns for each discipline and for each major patient group, such as children, older adults and workplace cases. Each has its own budget and page, so you can pause one when its clinician is full.
3
Keywords and exclusions
We choose phrases such as podiatrist open Saturday, speech therapist for toddlers and dietitian for diabetes, and exclude jobs, courses, free guides and services you do not offer. We read the real search terms every week and prune them.
4
Adverts and extensions
Adverts name the discipline, location and next step, with call, location and sitelink extensions attached. Funding and referral notes appear where they are relevant to the searcher. Clinicians approve all clinical wording, and we avoid outcome claims of any kind.
5
Calls, referrals and review
We set call hours, track missed calls and measure referral form submissions separately. Each month we report spend, calls, bookings and referrals by discipline, and we move budget toward the services that most need new patients.
query_stats
What Allied Health SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle One campaign per discipline
- check_circle Keyword and exclusion management
- check_circle Call and referral tracking
- check_circle Advert wording approved by clinicians
- check_circle Monthly report in plain language
What you can expect
- verified Each discipline has its own budget that follows its diary
- verified Patients and carers searching for a service see your clinic ready to book
- verified Waste from jobs, courses and unrelated services is cut steadily
- verified Calls, bookings and referrals are counted and tied to a campaign
- verified Adverts state funding and referral rules accurately
- verified Reports compare disciplines so spend follows need
Deliverables you receive
inventory_2 Separate campaigns for each discipline and patient group
inventory_2 Keyword and exclusion lists built from your services and area
inventory_2 Advert copy that states the discipline, funding accepted and the next step
inventory_2 Call tracking and referral form counting by campaign
inventory_2 Landing pages for each discipline with booking and referral options
inventory_2 Monthly review of search terms, spend and bookings by discipline
Technical approach
The mechanics behind SEM for allied health, explained plainly.
Budget by discipline
Shared budgets get captured by whichever service has the cheapest clicks. We give each discipline its own limit and rules, so a quiet occupational therapy book still receives attention while a busy podiatry book is capped.
Call handling
Callers may be parents, carers or patients in pain, and a missed call often goes to the next clinic. We set call hours, use call tracking and review missed calls so the front desk can fix gaps.
Counting bookings and referrals
We tag booking forms, calls over a set length and referral submissions, and separate them in reports. Where your system allows, we match them to attended first appointments.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
We start with modest budgets and a few disciplines, learn from the real searches and then widen what works.
Days 1 to 14
We confirm capacity and funding rules, build counting and write the first adverts and exclusions. Spending begins in the disciplines with the clearest gaps in the diary, and stays small until counting is proven.
Weeks 3 to 8
We clean search terms, test adverts and pages, and move budget toward disciplines that bring booked patients. You see calls, bookings and referrals by discipline, and we adjust call handling where needed.
Months 3 to 6 and beyond
We expand to more services and patient groups, adjust for busy seasons such as school terms and sports seasons, and keep trimming waste. Lead numbers and cost per patient are never promised, because both depend on local competition.
Other Allied Health marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should an allied health clinic spend on Google Ads? expand_more
It depends on your area, your open appointments and the disciplines you promote. We suggest a modest starting budget per discipline and adjust against booked patients.
Can one campaign cover all our allied health services? expand_more
It can, but it rarely works well. Podiatry, speech therapy and dietetics draw different searchers with different needs. Separate campaigns let each service be measured and controlled.
Can you advertise only the disciplines with space? expand_more
Yes. We can pause or reduce campaigns for fully booked clinicians and move spend to those with gaps. This keeps allied health budgets matched to the diary.
What about people who only have a referral from a doctor? expand_more
Landing pages explain how to book with a referral and what to bring. In allied health, referral searches often show stronger intent, so we give them their own advert group.
Do you track referrals separately from patient calls? expand_more
Yes. Allied health referral forms and numbers carry a label, so reports show which bookings came from patients and which from referrers.
Do you follow health advertising rules? expand_more
We avoid outcome claims and describe services and approach. Clinicians review wording, and the clinic remains responsible for local rules on advertising allied health services.
What do we see each month? expand_more
A short report on spend, calls, bookings and referrals by discipline for your allied health clinic, plus the changes we made. We keep wording plain and show what each service delivered.
Ready to get more from Allied Health SEM?
Get a free audit and we will show you where you are losing inquiries today.
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