Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Industry expertise · built around buyers
Child Care Center Marketing for US Early Learning Programs
For licensed US child care centers, preschools and early learning programs. Parents search for infant care, toddler rooms, pre-K and after-school places near home or work, and they judge a center within minutes. We build local search, paid search and social campaigns that bring qualified parent inquiries and booked tours, with pages that name the state agency that licenses you.
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Owners who already run this path
Parents compare quickly and locally
Most parents narrow choices by distance, age group and hours before they read anything else. The niche page below covers child care centers, with pages that answer these questions plainly: which ages you take, what a day looks like, what hours you keep and how to book a tour. Clear local information often decides who gets the call.
Licensing differs by state
In the United States child care is licensed at state level, and the agency and requirements differ. Our pages name the state agency that actually licenses your center, describe only the programs and ages you are licensed to serve, and leave regulatory claims to facts you confirm. Your center remains responsible for compliance with licensing and advertising rules.
Family-friendly creative, with consent
Photos of children are used only with written consent from parents, and we prefer rooms, outdoor spaces and staff who have agreed to appear. Social campaigns stay warm and factual, avoid pressure and reach parents by location and broad family interests. Paid search excludes job seekers, so applicants do not fill your inquiry forms.
From inquiry to tour to enrollment
Tracking follows an inquiry from the search, advert or page that produced it to a booked tour and, where you share it, an enrollment. We make no promises about waitlists, vacancies or rankings. You can see which channels bring parents through the door and which pages need attention.
What to gather before the first audit
A short audit goes faster when a few facts are ready. Have your license number and issuing agency, the age groups and capacity you are approved for, your tuition schedule, your hours and holiday closures, and the days you offer tours. Name one person who will answer the phone and web forms, and decide how quickly they reply. If photos of children are planned, check that your signed consent forms cover advertising use. We take that list and check your Google profile and site against it.
Enrollment seasons, waitlists and summer programs
Demand for US child care follows the school calendar. Many families begin searching in spring for a fall start, others search in a hurry when a new job begins or a move happens, and summer programs draw their own spike before school lets out. If your center keeps a waitlist, we write it as an invitation to join the list, never as a promise of a spot. Ads and your Google profile can say plainly which age groups are open, so parents are not left guessing.
Reviews, referrals and your Google profile
Parents trust other parents, so a complete Google Business Profile and honest reviews often matter as much as the website. We help you ask for reviews in a way that respects privacy and platform rules, and we draft replies that thank the writer without naming children or confirming who attends. Neighborhood groups and referrals from employers still bring families, and we track which sources lead to tours. Your director approves every reply before it goes out.
Childcare
Questions about this hub
Is HeyLead a child care provider? expand_more
No. HeyLead is a performance marketing agency. We do not provide child care or advise parents. We market centers and early learning programs.
Which agency do you name on pages? expand_more
The state agency that actually licenses your center, which differs from state to state. We ask you to confirm details before publishing.
Do you use photos of children? expand_more
Only with written consent from parents, recorded by your center and approved by you. We prefer rooms, outdoor areas and staff who have agreed to appear.
Do you stop job seekers filling our inquiry forms? expand_more
We reduce them with negative keywords and separate pages for staff hiring. Recruitment marketing is a separate piece of work if you need it.
How do you report? expand_more
In USD, by source, from inquiry to booked tour and enrollment where shared. We do not promise vacancies filled or rankings.
What do you need from us to start? expand_more
A free audit starts with view access to your Google Business Profile, website analytics and any ad accounts, plus the facts listed above. You keep ownership of every account. We share what we find before any work begins.
How should a waitlist appear on the site and in ads? expand_more
As a clear way to join the list, with timing wording that your director confirms. We do not advertise spots you do not have. Where a room is full, parents are pointed to the age groups that are open.
Can you help with reviews from parents? expand_more
We set up a simple, compliant way to ask and help draft replies. We never write reviews or offer rewards for them. Your center decides what is said about any family.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓