Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Industry expertise · built around buyers
Long Day Care and Early Learning Marketing for Australian Services
For Australian long day care centres, preschools and early learning services. Families look for nursery rooms, kindergarten programs and outside school hours care near home or work, and they choose who to tour quickly. We build local search, Google Ads and social campaigns that bring genuine family enquiries and booked tours, with pages that name ACECQA and the National Quality Framework accurately
Explore industries
Open for growth Photo by Yan Krukau on Pexels
Owners who already run this path
Families compare rooms, programs and hours
Parents begin with the child's age, the days needed and how the centre fits around work. The niche page below covers childcare centres, with pages for nursery, toddler and kindergarten rooms and for outside school hours care. Clear information on programs, educators and how to arrange a tour helps a family decide who to visit first in Australia.
ACECQA and the National Quality Framework
Australian services are assessed under the National Quality Framework, and ACECQA publishes the national quality ratings. We name these accurately and show your rating only when it is current and correct. We do not imply a rating you do not hold. Compliance with regulatory and advertising requirements remains the responsibility of your service.
Fees, subsidies and plain language
Families ask what a place costs and how subsidies apply. We help you explain fees and inclusions in wording you confirm as accurate, with GST shown where it applies to what you charge. We avoid promising what a family will pay after subsidy, because that depends on their circumstances and on government settings in Australia.
Consent, care
Images of children are used only with consent recorded by your service, and we prefer rooms, outdoor areas and educators who have agreed to appear. Tracking follows enquiries to booked tours and, where shared, to enrolments. We make no promises about vacancies filled or rankings in Australia.
January starts, kindy rooms and waitlists
The Australian school year starts in late January, so many families look for care in the second half of the year and again over the summer break when plans change. Waitlists are common at popular centres, and parents often join several at once. We write waitlist wording as an invitation to register, never as a promise of a place, and show which rooms and days are open now. Kindergarten and preschool-year programs get their own pages, because those parents ask different questions from nursery families.
Educators, philosophy and what a day looks like
Families want to meet the people behind the centre before they book a tour. Proof pages can introduce the director and room leaders where they agree, describe the learning approach in plain words, set out a typical day including meals and rest time, and show the outdoor space. We keep these descriptions factual and ask you to confirm them. Claims about outcomes, safety or ratings are left out unless you can document them and they are current in Australia.
Questions to ask any agency before you sign
Choosing a marketing partner is a decision worth a short checklist. Ask who owns the ad accounts and the Google profile, what will be reported each month and in what currency, how phone calls and form enquiries are tracked, who writes the copy about children and how consent is checked, and how to leave if it is not working. A sound partner answers in plain words, gives you access to everything and avoids promising vacancies or rankings in Australia.
Childcare
Questions about this hub
Is HeyLead an early learning provider? expand_more
No. HeyLead is a performance marketing agency. We do not provide education or care, and we do not advise families. We market services in Australia.
Can our quality rating appear on the website? expand_more
Yes, when it is current and accurate. We name ACECQA and the National Quality Framework correctly and never imply a rating you do not hold in Australia.
Do you cover outside school hours care as well? expand_more
Yes, on separate pages where you offer it. Families looking for after-school and vacation care ask different questions from those looking for a nursery place in Australia.
Do you use photos of children? expand_more
Only with consent recorded by your service and approved by you. We prefer rooms, outdoor spaces and educators who have agreed to appear in Australia.
How do you report? expand_more
In AUD, by source, from enquiry to tour and, where shared, enrolment. We do not promise vacancies filled or rankings.
What access do you need for a free audit? expand_more
View access to your website analytics, Google Business Profile and any ad accounts, plus details such as rooms, hours, fees and tour times. You remain the owner of every account. We explain our findings before any work starts in Australia.
Can you work with a group of centres or a franchise? expand_more
Yes. Each centre gets its own page, listing and tracking so enquiries reach the right director. Group wording sits on shared pages, and each centre approves its own details in Australia.
How do you describe waitlists and vacancies? expand_more
As an invitation to register or ask about current rooms, with timing wording that the director confirms. We never advertise a vacancy you do not have. Where a room is full, families see which days or rooms are open in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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