Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Industry expertise · built around buyers
Nursery and Childcare Marketing for UK Settings
For UK day nurseries, preschools and childcare centres. Parents look for baby room places, funded hours and wraparound care close to home or work, and they decide quickly who to visit. We build local search, Google Ads and social campaigns that bring genuine enquiries and booked show rounds, with pages that name Ofsted correctly where you are registered in England
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Open for growth Photo by Yan Krukau on Pexels
Owners who already run this path
Parents choose by place, age and hours
Parents usually start with the age of the child, the days needed and how far the setting is from home or work. The niche page below covers childcare centres, with pages built to answer these questions: baby room, toddler and preschool places, funded hours and wraparound care. A clear page often earns the show round before a parent reads anything else in the UK.
Ofsted and the other UK nations
In England, settings are registered and inspected by Ofsted, and we name it correctly, with your published judgement shown only when it is current and accurate. Scotland, Wales and Northern Ireland have separate inspection systems, so we describe the body that applies to you. Compliance with advertising and registration rules stays with your setting in the UK.
Funded hours and fees, explained plainly
Parents ask how funded hours work and what a place will cost. We help you explain your fees, what is included and how funded hours are applied, in wording you confirm as accurate. Fee pages state VAT where it applies, and we avoid implying eligibility for any funding, because that depends on each family in the UK.
Enquiries to show rounds
Tracking follows an enquiry from the search, advert or page that produced it to a show round and, where you share it, a registration. Images of children are used only with parental consent. We make no promises about places filled or rankings, and report only what happened in the UK.
Term starts, September places and waiting lists
Childcare demand in the UK follows the school year and the funding calendar. Many parents plan a September start months ahead, others need a place when maternity leave ends, and funded hours often begin at a set point in the term, so timing questions come up early. We write waiting list wording as an invitation to register interest, never as a promise of a place, and we show which age groups and days you can offer now. Funding dates should be checked with your local authority before publishing.
Searching after bedtime: phones and time of day
Many parents browse nurseries on a phone after the children are asleep, or in a lunch break, so pages must load quickly and show hours, ages and a booking route without scrolling. Calls come mostly in working hours, while form fills and messages arrive in the evening and need a reply the next morning. We schedule ads around these habits, keep phone buttons clear on mobile and ask your manager who handles evening enquiries so none sit unanswered over a weekend in the UK.
Parent groups, local directories and Google reviews in the UK
Word of mouth carries real weight with nurseries. Local parent groups on social media, the family information service run by your council, health visitors and neighbours all point families towards a setting, and then the parent checks Google. We keep your listings consistent, help you ask parents for reviews without pressure or rewards, and reply in a way that never names a child. Where a directory entry is out of date, we tell you so you can update it in the UK.
Childcare
Questions about this hub
Is HeyLead a nursery or childcare provider? expand_more
No. HeyLead is a performance marketing agency. We do not provide childcare or advise parents. We market nurseries and preschools in the UK.
How do you refer to Ofsted? expand_more
We name it correctly where your setting is registered in England, and show your published judgement only when it is current and accurate. Other UK nations are handled with their own bodies.
Can you explain funded hours on our site? expand_more
Yes, in general terms and in wording you confirm. We do not promise eligibility, because entitlement depends on each family and on your own arrangements in the UK.
Are photos of children used? expand_more
Only with parental consent recorded by your setting and approved by you. We prefer rooms, garden areas and staff who have agreed to appear in the UK.
How do you measure results? expand_more
In pounds, by source, from enquiry to show round and registration where shared. We do not promise places filled or rankings in the UK.
What do we need to provide for the free audit? expand_more
View access to your Google Business Profile, website analytics and any ad accounts, plus basic facts such as ages, hours, fees and show round times. You keep ownership of all accounts. We report what we find before anything changes in the UK.
Can you handle a group with several nurseries? expand_more
Yes. Each site gets its own page, listing and tracking so enquiries are tied to the right setting. Shared policies can sit on a group page, and each manager approves the details for their own site in the UK.
How do you write waiting list wording? expand_more
As an invitation to register interest, with honest notes on timing that your manager confirms. We never imply a place is available when it is not. Parents see which ages and days are open now in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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