Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Childcare and Early Years
Nursery and Childcare Marketing
For Full Rooms and Booked Visits for the UK
Built for UK owner-led businesses competing in British search. Parents decide quickly which nurseries to visit, and they visit two or three before they choose. We bring those parent enquiries and booked show rounds to your setting, with job seekers kept off the parent pages.
We build the search, parent pages and tracking that show which search led to a visit in the UK.
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Trusted by UK childcare centres to turn local demand into booked work Serving London, Manchester, Birmingham, Leeds and Glasgow across England, Scotland, Wales and Northern Ireland in the UK.
Who This Is For
For owners, managers and directors of UK childcare settings who want occupancy from families living or working nearby, rather than clicks from job hunters or people outside their area.
check_circle Ofsted-registered day nurseries and preschools with spare places
check_circle Groups opening a second or third setting in a named town or city
check_circle Nursery chains needing consistent local pages for every site
check_circle Settings offering baby, toddler, preschool and wraparound care
check_circle Managers who want to know which enquiry source brought each visit
Who buys, and what they search
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Who you are marketing to
- personParents planning a return to work after maternity or shared parental leave in the UK
- personFamilies moving to a new area who need a place near a new home in the UK
- personParents of children approaching the age for funded hours in the UK
- personWorking parents needing wraparound care around school hours in the UK
- personFamilies comparing nurseries and preschools before school starts in the UK
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What buyers search for
searchnursery near mesearchbaby room places near mesearchofsted registered nursery near mesearchpreschool with funded hours near mesearchwraparound childcare near me
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Ready to book
- boltThe parent gives the child's age and a possible start date in the UK
- boltThe enquiry asks for a visit, availability or fees rather than jobs in the UK
- boltA phone call is long enough to cover sessions and funded hours in the UK
- boltThe parent returns to the fees and location pages before enquiring in the UK
What drives their decision
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Location close to home, work or the school run
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Ofsted registration and the most recent published report in the UK
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Opening hours and term-time or full-year options that suit shifts in the UK
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Fees explained plainly, including funded hours and any extras in the UK
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How the rooms and staff feel during a visit
How we capture intent
search
Local search
Room and setting pages that match how parents search for nurseries by age group and area in the UK.
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Google Ads
Tightly controlled search campaigns aimed at nearby parents ready to ask about a place in the UK.
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Maps and profiles
Google Business Profile and directories kept accurate for hours, rooms and contact details at each site in the UK.
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Social and retargeting
Gentle, family-friendly Meta campaigns and reminders for parents who visited your site but have not yet booked in the UK.
my_locationCampaigns are set per setting around named towns, city districts and commuter routes across England, Scotland, Wales and Northern Ireland, with regulator wording matched to where each setting is registered in the UK.
Our Childcare Centres Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in the UK.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in the UK.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded UK market.
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in the UK.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in the UK.
Childcare Centres marketing services
search
SEO for Childcare Centres
Help nearby customers find you on Google before they call a competitor in the UK
- checkService and location pages built around searches like "nursery near me" in the UK
- checkClear answers to questions people ask when comparing options like "baby room places near me" in the UK
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in the UK
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SEM for Childcare Centres
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- checkGoogle Ads campaigns for "nursery near me" and similar high-intent searches in the UK
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in the UK
- checkLanding pages that match the ad and lead to calls or bookings in the UK
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Meta Ads for Childcare Centres
Reach the right local audience on Facebook and Instagram with proof-led ads in the UK
- checkLocation and interest targeting matched to how childcare centres customers decide in the UK
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in the UK
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in the UK
web
Web Design for Childcare Centres
Pages that make it easy to understand the offer and take the next step in the UK
- checkPages built for searches like "ofsted registered nursery near me" and for quote or booking requests in the UK
- checkReviews, credentials and the areas you serve visible before anyone scrolls in the UK
- checkForms, tap-to-call buttons and booking steps tested on phones in the UK
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified parent enquiries for the rooms and age groups with spare places in the UK
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Show rounds booked by families within a realistic distance of each setting in the UK
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Setting pages that name the inspectorate accurately and without invented ratings in the UK
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Recruitment searches kept off parent enquiry forms in the UK
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Every call and form linked to the search or advert that produced it in the UK
This is childcare centres marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in the UK.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in the UK.
Budgets and reporting in £ (GBP). VAT at 20% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about childcare centres marketing? We have got honest answers in the UK.
Who is this page for?
It is for owners, managers and marketing leads at UK nurseries, preschools and childcare centres. It is not aimed at parents looking for a place, and it is not a service for recruiting nursery staff.
How do you refer to Ofsted?
We name Ofsted as the inspectorate for early years settings in England and link the wording to your actual registration. We never invent a grade or rating, and if you want a published judgement shown, it must match the current report exactly in the UK.
Does this cover Scotland, Wales and Northern Ireland?
Yes, for the marketing itself. Settings outside England are regulated by different bodies, so we refer to the regulator that governs your setting, and your team confirms the wording in the UK.
Can you promise full occupancy?
No. Occupancy depends on capacity, fees, staffing, reputation and how quickly your team responds to parents. We concentrate on bringing qualified enquiries and showing which searches and adverts lead to visits in the UK.
How do you keep job seekers away from parent pages?
Google Ads use negative keywords that exclude vacancy and training searches, and careers content lives on its own page. Parent enquiry forms are separate from staff applications in the UK.
Can you write about funded hours and Tax-Free Childcare?
Yes, using wording your team supplies and checks. Eligibility rules and funding arrangements change, so your setting remains responsible for the accuracy of anything published about them in the UK.
Do you use photos of children?
Only where you hold written parental consent that you can show. Otherwise we use rooms, garden areas, resources and staff who agree to appear in the UK.
How long does local search take?
It compounds over months. Profile fixes and new room pages can lift nearby searches within weeks, while steadier enquiry volume tends to take longer and depends on local competition in the UK.
We have several nurseries. Can you manage them all?
Yes. Each site has its own page, profile and tracking under a shared structure, and reporting can be split by nursery or combined for the group in the UK.
Is this the same as tutoring marketing?
No. We work with registered nurseries, preschools and childcare centres. Tutoring and education technology are covered in a different section in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Let's Talk About Your Empty Places
Tell us about your setting, the age groups you serve and where you have space. We will explain what UK local search and paid campaigns can realistically do for your occupancy.