Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Childcare and Early Years
Child Care Center Marketing
Built Around Tours and Enrollment
Parents judge a child care center within minutes and tour two or three before they enroll. We bring those parent inquiries and booked tours to your center, with job seekers kept off the parent pages.
We build the search, parent pages and tracking that show which search produced a tour.
handshake verified star
Trusted by child care centers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For owners and directors of licensed US child care centers who want enrollment from parents who live or work nearby, not clicks from job seekers or out-of-area traffic.
check_circle Independent child care centers and preschools with open classroom capacity
check_circle Multi-site groups opening a new center in a named metro or suburb
check_circle Regional and franchise operators who need consistent local pages for every location
check_circle Programs offering infant, toddler, pre-K and before and after school care
check_circle Directors who want to know which inquiry source produced each tour
Who buys, and what they search
groups
Who you are marketing to
- personFirst-time parents looking for infant care before returning to work
- personFamilies relocating who need a center near a new home or job
- personParents of toddlers moving from a family caregiver or home sitter
- personWorking parents needing before and after school care
- personFamilies comparing preschool and pre-K options ahead of kindergarten
travel_explore
What buyers search for
searchchild care centers near mesearchinfant daycare with openings near mesearchlicensed daycare near mesearchpreschool with pre-k program near mesearchbefore and after school care near me
bolt
Ready to book
- boltThe parent names the child's age and a preferred start date
- boltThe inquiry asks about tours, hours or availability rather than jobs
- boltA phone call runs long enough to cover tuition and the classroom
- boltThe parent revisits fee and location pages before getting in touch
What drives their decision
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Location close to home, work or the commute between them
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Licensing status and how easy it is to check
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Opening hours that fit shift work and commuting
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Tuition explained plainly, including whether subsidy is accepted
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The feel of the classrooms and staff on a tour
How we capture intent
search
Local search
Program and location pages that match how parents search for child care by age group and neighborhood.
ads_click
Paid search
Google Ads with tight keyword control, focused on nearby parents ready to ask about a place.
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Maps and profiles
Google Business Profile and listings kept accurate for hours, services and contact details at each site.
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Social and retargeting
Calm, family-friendly Meta campaigns and reminders for parents who visited your site but have not yet booked.
my_locationCampaigns are set per center around named cities, suburbs and commuter corridors across the United States, with state-specific wording applied where licensing language differs.
Our Childcare Centers Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Childcare Centers marketing services
search
SEO for Childcare Centers
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "child care centers near me"
- checkClear answers to questions people ask when comparing options like "infant daycare with openings near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Childcare Centers
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "child care centers near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Childcare Centers
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how childcare centers customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Childcare Centers
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "licensed daycare near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified parent inquiries for the age groups the center has space for
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Tours booked by parents within a realistic drive of each center
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Location pages that name the state licensing agency each center answers to
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Job seeker and recruitment queries kept off parent inquiry forms
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Every call and form traced back to the search or ad that produced it
This is childcare centers marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about childcare centers marketing? We have got honest answers.
Who is this page for?
It is for owners, directors and marketing leads at licensed child care centers and early learning programs in the United States. It is not aimed at parents looking for a place, and it is not a recruitment service for teaching staff.
Which licensing agency do you reference on our pages?
The state body that licenses each of your locations. In some states that is a department of social services, in others a health, education or dedicated child care agency. We ask you to confirm the name and your licensing status for every site, and your center stays responsible for meeting licensing and advertising rules.
Can you promise full enrollment?
No. Enrollment depends on capacity, tuition, staffing, reputation and how quickly your team answers parents. We focus on bringing qualified inquiries and showing exactly which searches and ads produce tours.
How do you keep job seekers away from parent pages?
Paid campaigns use negative keywords that remove hiring and career searches, and parent forms are separate from any staff application page. On the search side, careers content sits on its own page so it does not compete with parent-facing pages.
Do you use photos of children in marketing?
Only with written parental consent that your center holds and can show. Where consent is not available we use classrooms, outdoor space, materials and approved staff photos instead. We never ask you to bend that rule for a better click rate.
Can you help centers that accept state subsidy?
Yes. We can build clear pages explaining how families ask about subsidy, using wording your team supplies and approves. Programs and eligibility rules differ by state, so accuracy of those details remains with your center.
How long does local search take to work?
Local search compounds over months. Profile fixes and new program pages often show early movement on nearby searches, while steadier inquiry volume usually builds over a longer period. Competition in your metro and the state of your current site change the timeline.
We run several locations. Can you handle all of them?
Yes. Each center gets its own page, profile and tracking, built on a shared structure so they stay consistent without repeating the same text. Reporting can be split by location or rolled up for the group.
What do you measure?
Calls, form submissions and tour bookings by source, and where your team shares outcomes, enrolled families as well. Clicks and impressions are shown, but they are not treated as the result.
Is this the same as tutoring or education marketing?
No. This page covers licensed child care centers and early learning programs. Tutoring, online learning and school services sit on a separate education section.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Talk About Your Open Classrooms
Tell us about your center, your age groups and where you have space. We will explain what local search and paid campaigns can realistically do for your enrollment.