Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Childcare and Early Years
Childcare Centre Marketing
That Turns Searches Into Tours for Australia
Built for Australian owner-led businesses competing in AU search. Families choose which centres to tour within minutes and tour two or three before they enrol. We bring those family enquiries and booked tours to your centre, with job seekers kept off the parent pages.
We build the Australian local search, family pages and tracking that show which search led to a tour.
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Trusted by Australian childcare centres to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For owners, directors and area managers of Australian childcare services who want enrolments from families living or working nearby, not clicks from job hunters or people in other cities.
check_circle Approved long day care centres with vacancies in one or more rooms
check_circle Preschool and kindergarten services promoting the next intake
check_circle Providers opening a new centre in a named suburb or regional town
check_circle Groups that need consistent local pages for each centre
check_circle Directors who want to know which enquiry source produced each tour
Who buys, and what they search
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Who you are marketing to
- personParents planning a return to work and looking for nursery room vacancies in Australia
- personFamilies moving to a new suburb or town who need care close to home in Australia
- personParents of three and four year olds comparing kindergarten and preschool programs in Australia
- personWorking families needing outside school hours or vacation care in Australia
- personFamilies comparing centres to check fees and subsidy before applying in Australia
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What buyers search for
searchchildcare centres near mesearchlong day care with vacancies near mesearchchildcare nursery room vacancies near mesearchkindergarten and preschool near mesearchbefore and after school care near me
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Ready to book
- boltThe family gives the child's age and a preferred start date in Australia
- boltThe enquiry asks about a tour, vacancies or fees rather than jobs in Australia
- boltA phone call runs long enough to cover sessions and subsidy in Australia
- boltThe family returns to fee and centre pages before enquiring in Australia
What drives their decision
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Location near home, work or the school drop-off
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Approval status, quality rating and how easy it is to verify in Australia
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Opening hours and session options that suit rosters in Australia
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Fees explained plainly, with information on Child Care Subsidy in Australia
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How the rooms, educators and outdoor space feel on a tour in Australia
How we capture intent
search
Local search
Room and centre pages that match how families search for childcare by age group and suburb in Australia.
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Google Ads
Tightly controlled search campaigns aimed at nearby families ready to ask about a vacancy in Australia.
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Maps and profiles
Google Business Profile and directories kept accurate for hours, rooms and contact details at each centre in Australia.
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Social and retargeting
Gentle, family-friendly Meta campaigns and reminders for families who visited your site but have not yet booked in Australia.
my_locationCampaigns are set per centre around named suburbs, regional towns and commuter routes across New South Wales, Victoria, Queensland, Western Australia, South Australia, Tasmania, the ACT and the Northern Territory.
Our Childcare Centres Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Australia.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Australia.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Australian market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Australia.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Australia.
Childcare Centres marketing services
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SEO for Childcare Centres
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "childcare centres near me" in Australia
- checkClear answers to questions people ask when comparing options like "long day care with vacancies near me" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Childcare Centres
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "childcare centres near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Childcare Centres
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how childcare centres customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Childcare Centres
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "childcare nursery room vacancies near me" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified family enquiries for the rooms and ages with vacancies in Australia
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Tours booked by families within a realistic distance of each centre in Australia
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Centre pages that refer to ACECQA and the ratings register accurately in Australia
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Recruitment searches kept off family enquiry forms in Australia
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Every call and form linked to the search or ad that produced it in Australia
This is childcare centres marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about childcare centres marketing? We have got honest answers in Australia.
Who is this page for?
It is for owners, directors and marketing leads at Australian long day care, preschool and early learning services. It is not aimed at families looking for a place, and it is not a service for recruiting educators.
How do you refer to ACECQA?
We describe ACECQA as the national body that works with state and territory regulators under the National Quality Framework. Any rating you show must match the national register, and we never invent or round up a rating in Australia.
Which regulator do you name?
The regulatory authority in the state or territory where each service is approved, alongside ACECQA where relevant. Your team confirms the wording, and your service stays responsible for compliance with the rules that apply in Australia.
Can you promise full enrolments?
No. Enrolments depend on capacity, fees, staffing, reputation and how quickly your team answers families. We focus on bringing qualified enquiries and showing exactly which searches and ads lead to tours in Australia.
How do you keep job hunters off family pages?
Google Ads use negative keywords that exclude educator jobs, traineeships and courses, and careers content sits on its own page. Family enquiry forms are separate from staff applications in Australia.
Can you explain Child Care Subsidy on our pages?
We can build clear pages about how families ask about subsidy, in wording your team supplies and checks. Entitlements and rules change, so the accuracy of anything published about them remains with your service in Australia.
Do you use photos of children?
Only where you hold written consent that you can show. Otherwise we use rooms, outdoor play areas, resources and educators who agree to appear in Australia.
How long does local search take?
It compounds over months. Profile fixes and new room pages can lift nearby searches within weeks, while steadier tour numbers usually take longer and depend on local competition in Australia.
We operate several centres. Can you manage all of them?
Yes. Each centre has its own page, profile and tracking under a shared structure, and reporting can be split by centre or combined for the group in Australia.
Is this tutoring or education technology marketing?
No. This page covers approved childcare and early learning services. Tutoring and education technology are handled in a separate section in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Talk About Your Vacancies
Tell us about your centre, your rooms and where you have vacancies. We will explain what Australian local search and paid campaigns can realistically do for your enrolments.