Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Industry expertise · built around buyers
Childcare and Kindergarten Marketing for Singapore Operators
For Singapore childcare and kindergarten operators licensed by the Early Childhood Development Agency. Parents search by neighbourhood, fees, hours and language programme, often on a phone, before they send a WhatsApp message or ask for a visit. We build search, ads and pages that answer those questions clearly, and we report enquiries, tours and enrolments.
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Owners who already run this path
Parents search by neighbourhood and programme
Location comes first, followed by fees, hours, class sizes and language programme. The niche page below covers childcare centres, with pages that make these details easy to find. A parent comparing several centres from a phone will usually contact the ones whose information is clear, current and simple to act on in Singapore.
ECDA licensing, described accurately
Childcare and kindergarten operators are licensed by the Early Childhood Development Agency, and we name it accurately where it applies. We do not imply accreditation, awards or subsidy status you have not confirmed. Compliance with licensing and advertising rules stays with your operator, and we flag anything worth checking before publication in Singapore.
WhatsApp as the usual first step
Many parents send a WhatsApp message before they call. We add WhatsApp options to pages and adverts, agree who replies and how quickly, and track those messages as enquiries. Replies are short, polite and helpful, and lead naturally to a tour. Images of children are used only with parental consent in Singapore.
SGD, GST and honest numbers
Tracking follows an enquiry from the search, advert or page that produced it to a tour and, where you share it, an enrolment. Our own fee page states GST clearly. We make no promises about vacancies or rankings, and we do not invent figures, so you see only what happened in Singapore.
Phone searches on the commute
Most Singapore parents search on a phone, often on the MRT, at lunch or late in the evening, and they judge a centre in a few taps. Map results, a clear WhatsApp button and a short page showing levels, hours and fees often decide who gets the visit. We check page speed on mobile, keep the Google profile accurate for each branch and set ads to run when parents are actually looking. Calls and messages are counted separately so you can see which route brings more visits.
Levels, registration windows and the January intake in Singapore
Singapore centres usually think in levels: infant care, playgroup, nursery and kindergarten years, with enrolment tied to the calendar year. Many parents begin looking well before the new year, and waiting lists differ by branch. We give each level its own section so a parent can tell what is open, and we word waiting lists as an invitation to register, never as a promise. Any dates are confirmed with your own operator before they go live.
Parent chat groups, referrals and Google reviews in Singapore
In Singapore, a recommendation in a neighbourhood chat group or from a colleague can start the search before a parent opens Google. Reviews and branch photos then back up that first impression. We help you ask for reviews politely and reply to them without naming a child, and we keep each branch listing accurate. Employer partnerships and open house days are tracked as their own sources so you can see what brings families to visit.
Childcare
Questions about this hub
Is HeyLead a childcare operator? expand_more
No. HeyLead is a performance marketing agency. We do not provide childcare or education, and we do not advise parents. We market operators in Singapore.
How do you refer to ECDA? expand_more
We name the Early Childhood Development Agency accurately where your centre is licensed by it. We never imply accreditation or subsidy status you have not confirmed in Singapore.
Do you track WhatsApp enquiries? expand_more
Yes. We add WhatsApp buttons and tracking so messages count as enquiries and are tied to the source that produced them, alongside calls and forms in Singapore.
Are photos of children used? expand_more
Only with parental consent recorded by your centre and approved by you. We prefer rooms, play areas and staff who have agreed to appear in Singapore.
How is reporting done? expand_more
In SGD, by source, from enquiry to tour and, where shared, enrolment. Our fee page states GST clearly, and we do not promise vacancies filled.
What do you need for a free audit? expand_more
View access to your website analytics, Google profile and any ad accounts, plus current levels, fees, hours and visit slots. You keep ownership of each account. We share findings before any work begins in Singapore.
Can you manage several branches? expand_more
Yes. Each branch gets its own listing, page and tracking, so enquiries link to the right centre. Group pages carry shared wording that the operator approves in Singapore.
How quickly should WhatsApp messages be answered? expand_more
As soon as your team can, ideally within the same working day, with a short and polite first reply. We agree a simple routine with you for evenings and weekends. Any gaps in replies show up in the report so they can be fixed in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓