Termite swarms, palmetto bugs and roof rats keep Miami pest companies busy, but the calls that pay are the repeat ones.
Miami pest companies earn the most from customers who stay on a plan, yet most ad money chases one-off visits. HeyLead is the marketing team. We run Google ads, build a page for each pest and each type of customer, and track every call back to its source. You see cost per new customer in dollars. Your Florida pest control business license and your certified operator stay with you and appear on your ads.
What we do
Ads and pages for urgent treatments, plans and commercial contracts, each counted on its own.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Residential pest companies in Kendall and Pinecrest that want year-round plan customers, not only spring termite rushes.
Termite specialists who handle inspections and tent fumigation in older Coral Gables and Little Havana homes.
Operators in Homestead and South Dade who cover farms, open lots and newer subdivisions with different pest problems.
Commercial pest teams that serve restaurants in Wynwood and warehouses in Doral under written service contracts.
The local picture
Your market
In Miami the bugs do not go away in winter. Yards in Kendall and Pinecrest have palm trees, which bring roof rats, and the rainy months bring mosquitoes. Concrete block houses are not termite proof.
Drywood termites live in the wood inside the house, and older wood-framed places in Coral Gables and Little Havana are a common target. Swarms show up in spring and early summer, often after rain, and that is when phones ring.
American cockroaches, which locals call palmetto bugs, come up from drains in warm wet weather. Homestead has farms and open land, so it sees different pests than Wynwood, where restaurants need steady service.
Your customers
There are four kinds of buyer. A homeowner with a termite swarm wants help now. A family weighing a tent fumigation needs a quote and time to think. A landlord or household wants a monthly or quarterly plan.
A restaurant or property manager wants a contract with paperwork. We write ads for each one. A good lead is an address in your service area and a named pest.
We do not chase people who want a free do-it-yourself answer or jobs outside your license categories. You see cost per new customer, split by one-off, plan and contract.
Our approach
Swarm-season ads start when the first flights happen, not before. Termite pages explain drywood and ground termites in plain words and invite an inspection. Plan pages show what is included at each visit.
Commercial pages are built for restaurants in Wynwood and Little Havana and list the service records you keep. Calls are tracked by page. A text goes to anyone who calls after hours, so a caller at 7 pm still hears from you.
Your Google Business Profile (the listing on the map) lists your areas, and Spanish pages go live where your office can take the call.
About the area
Concrete block houses with attics and palm-lined yards, older wood-framed structures prone to drywood termites, and restaurant strips in Wynwood and Little Havana
Licenses you show on your page
Florida Department of Agriculture and Consumer Services pest control business license with a certified operator, which stays with the client.
Common mistakes
A rat call gets paid once, and the profit is in the repeat plan. If nothing in your follow-up offers one, you start over every month. We add a plan offer to the thank-you page and the text message, so the one-off visit becomes the start of a longer relationship.
Calls spike for a few weeks, then drop. Ads that run flat all year waste money. We raise spend when swarms start, then shift to inspection and plan offers when it cools. We also keep a small budget running year-round for inspections, since some owners book outside swarm weeks.
Restaurant and property manager buyers check licensing, service logs and insurance before they ask for a price. A contract page that shows what you keep on file lets them decide before they call.
How it works
We group your work into one-off treatments, plans, tent jobs and commercial contracts. Each group gets its own budget and its own goal. That keeps a rat call from being judged against a termite tent job.
Pages cover termites, roaches, rodents and plans, in plain words, with your license and certified operator shown where buyers look. Each page is written for the person who is searching that day.
Spend rises with the first swarms and falls when they end. In the quiet months, ads push inspections and plans. That way you are not paying for peak-season clicks in a quiet month.
You tell us who signed up. We report cost per new customer in dollars for each group and move money toward the best one.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| termite treatment Kendall | Homeowner with termite signs |
| control de plagas Miami | Spanish-language pest search |
| roof rat removal Pinecrest | Rodent problem in a yard |
| termite tenting Coral Gables | Older home needing fumigation |
| restaurant pest control Wynwood | Commercial service buyer |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
Joe Charlson
CEO, CallerReady
FAQs
Questions Miami pest control owners ask before they put money into ads.
No one should claim that without a long look at your goals. Ask how they separate one-off, plan and contract customers, how they time ads to swarm season and whether they report cost per new customer in dollars.
Usually yes, for a few weeks, as long as your crew can take the inspections. We raise spend when the first swarms appear and scale back as they end, so money follows the demand.
Yes, but it is a slower sale. Plan searches are fewer than emergency ones, so we also add plan offers to one-off visits. Over months the plan customers add up to steadier income.
They help in neighborhoods where many people search in Spanish, but only if your phone is answered in Spanish. We match ads to the language your team can handle.
You show your Florida pest control business license, and the certified operator for each category you work in. The Florida Department of Agriculture and Consumer Services is the regulator, and HeyLead holds none of this. To start we need those license details, access to your ads account and Google Business Profile, and the areas you want to cover.
No. The team is online and has no Miami office. Calls, video meetings and email keep us in touch, and campaigns follow the service area you choose.