In Miami the air conditioner never gets a winter break, so a dead compressor in July is a same-day call.
Miami homeowners and small businesses call the first air conditioning contractor who looks licensed and picks up. HeyLead is the marketing team. We run Google ads for repair calls, build separate pages for replacements and maintenance plans, and track every call back to its source. You see cost per booked job in dollars. Your Florida contractor license stays with you and goes on every ad.
What we do
Ads and pages for repair, replacement and maintenance plans, with calls counted for each.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Family-run AC shops in Hialeah and Miami Gardens that want more repair calls without hiring a full-time office person.
Installers in Kendall and Doral who care more about full system replacements than about one-off service visits.
Coastal specialists near Coconut Grove and Miami Beach who see salt air wear out coils faster than inland.
Service companies that sell maintenance plans to landlords and condo owners and want steady, repeat visits.
The local picture
Your market
Miami is one of the few places where cooling runs most of the year. Concrete block houses in Hialeah, Kendall and Miami Gardens have outdoor condensers that rarely rest.
Near the water, in Coconut Grove and Miami Beach, salt air eats coils, so units wear out sooner. Condo units have their own air handlers, often in a closet, and a leak there reaches the neighbor below.
Humidity is the other enemy. A system that cools but does not dry the air leads to mold worries and calls. Power cuts after storms stress equipment too, and hurricane season, June through November, brings both tune-up calls before a storm and repair calls after it.
Your customers
Three kinds of calls need three kinds of ads. Repair calls come from searches like 'AC not cooling Kendall' and need a fast answer. Replacement calls come from owners of older units who search 'new AC installation Miami' and compare two or three companies for days.
Plan leads come from condo owners and landlords. A good lead is an address in your service area and a person who picks up. We do not chase renters who cannot approve work or jobs outside the area you want.
You see cost per booked job (what you pay for each job that gets booked), split by repair, replacement and plan.
Our approach
We set ad hours to match your phone coverage, so calls only ring when someone can answer. Repair ads are narrow, by ZIP code, and they say 'same day' only if you offer it.
Replacement ads go to a separate page with the payment options you offer, a photo of your crew and your license number. We add call tracking and a text that goes out after a missed call.
Your Google Business Profile (the listing on the map) lists the areas you serve, such as Hialeah, Doral and Kendall. Organic search work runs in the background and takes months.
About the area
Concrete block single-family homes with outdoor condensers, coastal properties where salt air corrodes coils, and condo units with individual air handlers
Licenses you show on your page
Florida air conditioning contractor license (Construction Industry Licensing Board), number shown in ads - this stays with the client.
Common mistakes
July and August bring more calls than a small crew can take, and ad money is burned on calls you cannot reach. We cap spend by crew size and pause the ads when the schedule is full, then switch them back on when you have room.
A coil problem near Coconut Grove is not a filter problem in Kendall. Pages that name the issue for each area, with photos of your own work, convince a homeowner faster than a general 'we fix AC' page.
Condo owners often need to follow building rules before some work can start. Ads that say 'condo air handler replacement' find the right people, and they filter out callers who could never go ahead. We also keep these pages separate from single-family repair pages.
How it works
You tell us when your phones are covered and how many jobs a day you can take. Ads run only inside those limits.
Each kind of job gets its own ad group and page, so you see cost per booked job for each one instead of a blended number.
Call tracking labels each call, and a text goes out after a missed one. You hear where calls come from and where they drop.
Before June we plan a tune-up offer. After a storm we move money to repair calls, but only as far as your crew can handle.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| AC not cooling Kendall | Urgent repair at home |
| aire acondicionado reparacion Hialeah | Spanish-language repair search |
| new AC installation Miami | Planned system replacement |
| condo air handler replacement Brickell | Condo owner with a failed unit |
| AC maintenance plan Doral | Owner wanting regular service |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
Joe Charlson
CEO, CallerReady
FAQs
Common questions from Miami AC shops thinking about paid ads.
No one can honestly claim that for every contractor. Ask how they keep repair, replacement and plan calls apart, how they track a call to a booked job, and whether they explain the numbers in dollars. A clear answer matters more than a title.
Only what you can deliver. Before a storm, people book checks and tune-ups. After one, they need repairs and often wait for power. We set ads and hours around the work your crew can take.
Yes. Replacement searches come from owners with old units who compare a few companies. A page with your license, your crew photo and a clear way to get a quote does the work. These jobs are fewer but worth more.
In areas like Hialeah and Kendall, many callers search in Spanish. It only pays if someone who speaks Spanish answers the phone or the text. We match ads to that.
You show your own Florida air conditioning contractor license number. HeyLead does not hold one and does not do the work. To start we need your license and insurance details, access to your ads account and Google Business Profile, and the areas and hours you can cover.
No. HeyLead runs from an online team rather than a Miami office. We talk by phone, video or email and run campaigns around the parts of Miami-Dade you choose to serve.