Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Industry expertise · built around buyers
Legal Marketing for Family, Immigration and Injury Firms
For US law firms that want consults from the right people: family, immigration and personal injury practices, from solo attorneys to regional firms. We run search, paid ads, and web design and intake, with pages that name the state bar that licenses your attorneys. We make no promises about case outcomes.
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Owners who already run this path
Three practices, three kinds of buyer
Each niche page below speaks to a different person. Family law clients are often deciding in a hard season about children or finances. Immigration clients have routes, filings and deadlines to understand. Injury clients are hurt, worried about bills and comparing several firms in a single day. The pages cover family law, immigration law and personal injury, written for the people who search and for the attorneys who take the call.
Licensed by state, marketed by state
In the United States attorneys are licensed state by state, so a firm in one state cannot speak as if it practices in another. Our pages name the state bar that licenses your attorneys and describe only the states and metros you truly serve. Advertising rules differ from state to state, and your firm stays responsible for compliance with them. We build from facts you confirm and flag points to check.
Search, ads and intake working together
Legal buyers compare several firms quickly, so a good result depends on more than one channel. We build local and practice-area search, paid search with careful negative keywords, and intake pages and forms that route a consult to the right person. Calls and form fills are tracked by source, so you see which searches produced a consult rather than only a click.
Reporting, without result claims
Reports show inquiries, qualified consults and spend in USD, broken down by channel and practice area. We do not quote case results, win rates or settlement figures, and we do not promise rankings or a set caseload. What we can do is show, month by month, where your inquiries come from and which pages and campaigns deserve more of your budget.
What to gather before the first audit
A short list saves a lot of back and forth. Decide which practice areas you want more of and which you would rather not take. Note the states where your attorneys are admitted, who answers the phone and when, and which intake or case management system you use. Bring access to your ad accounts, analytics and call records if they exist. If you have a view on which kinds of matters are worth your time, say so plainly, because it shapes the keywords we target and the ones we exclude.
Fast intake on a phone, at any hour
Many people contact a firm from a phone, often in the evening or on a weekend, when something has just gone wrong or a decision can no longer wait. Pages need a tap-to-call button, a short form and a clear note on who will respond and when. If no one can pick up after hours, an answering service or a text reply keeps the inquiry alive. We track missed calls as well as answered ones, so slow intake shows up in reporting.
Testimonials, guarantees and fee wording
Rules on testimonials, specialist labels, comparisons and phrases like no fee unless you win vary by state, and some states require advertising labels or disclaimers. We do not decide what is allowed. We draft modest wording from facts you confirm, avoid promises and outcome language, and mark every line that your ethics counsel or state bar guidance should check before it goes live. Your firm approves the final text, and we keep every revision on record so nothing changes quietly.
Questions about this hub
Is HeyLead a law firm or a referral service? expand_more
No. HeyLead is a performance marketing agency. We do not give legal advice, take cases or refer clients. We market your firm through search, ads and web design.
Which practice areas are covered for the US? expand_more
This hub lists family law, immigration law and personal injury. Each has its own search terms, intake needs and advertising considerations, so each has its own page.
Do you handle state bar advertising rules? expand_more
Your firm remains responsible for compliance with its state bar's rules. We write from facts you supply and flag anything worth checking with your ethics counsel or bar before it is published.
Can you promise case volume or rankings? expand_more
No. Search compounds over months, and paid results depend on competition and budget. We report honestly on what happens rather than promising a figure.
How is reporting done? expand_more
In USD, by source, from first inquiry to qualified consult. If you share signed-case data, we can connect it back to the channels that produced it.
How soon will we see inquiries? expand_more
Paid search can start producing inquiries within weeks once tracking, pages and intake are working, though competition and budget set the pace. Organic search normally builds over months. We report the two separately so each is judged fairly.
Can you run campaigns for attorneys in more than one state? expand_more
Yes, where your attorneys are admitted. Each state gets its own pages, campaigns and tracking, and ads are limited to places you are licensed to serve. That keeps wording accurate and shows which state is producing consults.
Do you build Spanish-language pages for US firms? expand_more
Yes, where your team can truly serve clients in Spanish. Pages and ads are written natively rather than machine translated, and intake staff need to be ready for those calls. We would not add a language you cannot staff.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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