Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Legal
Family Law Marketing
That Books Real Consults.
People facing a separation or custody dispute compare two or three family law firms before they call. We bring those booked consults to your firm, in the metros your attorneys serve.
We build the search, ads and intake, and track which search produced each consult.
handshake verified star
Trusted by family-law firms to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For family law principals, partners, and intake managers who want more consults the attorneys can actually take, in the counties and metros where the firm practices.
check_circle Solo and small-firm family law practices growing beyond referrals
check_circle Divorce and custody firms that want fewer mismatched calls
check_circle Firms that handle both children matters and complex property or support matters
check_circle Practices adding a second office or a new county
check_circle Firms with a mediation, collaborative law, or adoption track that needs its own visibility
Who buys, and what they search
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Who you are marketing to
- personA spouse considering or facing divorce who wants to understand the process before choosing an attorney
- personParents dealing with custody, parenting time, or relocation questions
- personSomeone seeking to modify child support or spousal support after a change in circumstances
- personPeople with significant property, business, or retirement assets to divide
- personCouples planning a prenuptial agreement, or families pursuing adoption or guardianship
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What buyers search for
searchdivorce lawyer near mesearchchild custody attorney near mesearchhow to modify a child support ordersearchprenuptial agreement lawyersearchhigh asset divorce attorney
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Ready to book
- boltThe caller names a county and the type of matter
- boltThe form is completed with children and financial details
- boltThey ask about consult availability or how the retainer works
- boltThey mention a filing, a hearing date, or papers they have received
What drives their decision
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Whether the attorney practices family law in their county and appears to handle their type of matter
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How quickly and courteously the first call or form is answered
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Clarity about how the consult works and how fees are explained
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Reviews from real clients that speak to communication and calm handling
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A sense that the attorney will listen and explain options in plain language
How we capture intent
search
Local search
Matter pages, county pages, and a maintained Google Business Profile so people find the firm when they search for an attorney nearby.
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Google Ads by matter type
Separate campaigns for divorce, custody, support, and property, with negative keywords that remove free-advice searches.
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County-level targeting
Location settings that follow the courts your attorneys practice in and exclude states where they are not licensed.
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Intake pages and tracking
Short forms and call tracking that record matter type, county, and source so each consult can be traced.
my_locationThe counties and metros around your offices, such as the Dallas, Phoenix, Atlanta, and Chicago areas, limited to the states where your attorneys are licensed.
Our Family Law Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Family Law marketing services
search
SEO for Family Law
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "divorce lawyer near me"
- checkClear answers to questions people ask when comparing options like "child custody attorney near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Family Law
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "divorce lawyer near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Family Law
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how family law customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Family Law
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "how to modify a child support order" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked consults the firm has attorney time to hold
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Practice pages that separate custody, divorce, support, and property questions
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Pages that refer to the state bar that licenses your attorneys
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Call and form tracking that ties each consult to the search or ad behind it
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A quicker, calmer first response when a new inquiry arrives
This is family law marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about family law marketing? We have got honest answers.
Are you a law firm or a marketing agency?
A marketing agency. HeyLead does not give legal advice or take cases. Your attorneys stay responsible for client relationships, fee agreements, and compliance with your state bar's rules.
Which state bar rules apply to our marketing?
The rules of the state bar or bars that license your attorneys. They differ from state to state, so we build pages around your jurisdiction and ask your firm to review every claim before it goes live. Compliance review stays with the firm.
Can you promise case outcomes, rankings, or a number of consults?
No. We do not promise outcomes, rankings, or a fixed volume of consults, and we never write win rates or invented results. What we can show is which searches and ads produced calls and forms, so you can decide where to put effort.
How do you filter out people who only want free advice or forms?
Ads use negative keywords for do-it-yourself divorce, free forms, and legal aid searches. Forms ask about matter type, whether children are involved, and county. Some of these callers will still get through, so we track them and tighten the setup over time.
How do you handle sensitive situations such as safety concerns?
Pages and ads stay plain and calm, and we do not build campaigns around fear. Where a page mentions protective orders or safety, the wording is agreed with your attorneys and includes a clear way to reach the firm. Anyone in immediate danger should call 911.
How soon will we see consults?
Google Ads can produce calls within days once tracking is checked. Local search builds over months. Meta Ads work mainly through awareness and follow-up. We report each channel separately so you can see what is contributing.
Do you work with firms that take only part of the family law range?
Yes. Many firms focus on divorce with children, on high-asset property division, or on adoption. We build pages and campaigns around what you actually take and leave out what you refer elsewhere.
Do you write client reviews or testimonials?
No. Reviews must come from real clients. We help set up a simple, compliant request process, and your firm decides what to ask and how to reply, with client confidentiality in mind.
What do you need from us to start?
Access to your website, Google Business Profile, and any ad accounts, plus a short conversation about the matters you take, the counties you serve, and the hours your intake team is staffed. Most firms can give us this in a single call.
What will our managing partner see in reports?
A monthly report showing spend, calls, form submissions, and, where intake shares the data, booked consults, all broken down by the search, page, or ad that produced them. We keep the format plain so it can be read in a few minutes.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Qualified Consults
If you run a family law firm and want consults that fit your practice, let's talk. We start by looking at your site, your intake process, and your metros.