Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Legal
Family Law Marketing
Built Around Qualified Consults for Australia
People looking for a divorce lawyer or parenting orders compare two or three firms before they call. We bring those qualified consults to your Australian family law firm.
We build the search, ads, intake path and tracking in Australia.
handshake verified star
Trusted by family-law firms in Australia to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For principals, practice managers and intake leads at Australian family law practices who want consults their solicitors can genuinely take.
check_circle Boutique family law practices in a capital city or regional centre
check_circle Multi-service firms that run family law alongside wills, property or criminal work
check_circle Practices with accredited family law specialists who want that credential shown accurately
check_circle Firms opening a second office in a named city or suburb
check_circle Mediation and collaborative practices that want to be found by couples early
Who buys, and what they search
groups
Who you are marketing to
- personSeparating parents working out parenting arrangements in Australia
- personCouples dividing property, superannuation and a business after separation in Australia
- personPeople who have received court documents or a letter from the other side in Australia
- personGrandparents and other carers seeking a role in a child's life in Australia
- personPeople considering divorce who want to understand process and timing before committing in Australia
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What buyers search for
searchfamily lawyer near mesearchdivorce lawyer sydneysearchparenting orders lawyersearchproperty settlement lawyer after separationsearchchild custody lawyer melbourne
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Ready to book
- boltThe caller names children or property and a suburb in Australia
- boltThe enquiry mentions a court date, a letter or an existing order in Australia
- boltThe form is complete and asks about a consult time in Australia
- boltThe visitor read fee and process pages before enquiring in Australia
What drives their decision
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A clear explanation of what the first consult covers and what it costs in Australia
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A solicitor who takes children's matters seriously and speaks plainly in Australia
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Local presence in the registry city, or a clear online consult option in Australia
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Reviews and credentials the firm can stand behind in Australia
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A prompt, respectful reply to the first enquiry
How we capture intent
search
Organic search
Matter pages and honest location pages that answer parenting, property and divorce questions in plain language in Australia.
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Google Ads
Tight match types and long negative lists so spend reaches people ready to book a consult, not people wanting free forms in Australia.
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Google Business Profile
Accurate profiles for each staffed office, with hours, services and reviews handled within your professional rules in Australia.
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Website and intake
Fast mobile pages, click-to-call and a short enquiry form that separates parenting from property in Australia.
my_locationSydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart and Darwin, plus regional centres such as Newcastle, the Gold Coast, Geelong and Townsville where the firm has a desk in Australia.
Our Family Law Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Australia.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Australia.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Australian market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Australia.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Australia.
Family Law marketing services
search
SEO for Family Law
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "family lawyer near me" in Australia
- checkClear answers to questions people ask when comparing options like "divorce lawyer sydney" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Family Law
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "family lawyer near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Family Law
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how family law customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Family Law
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "parenting orders lawyer" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked consults in the cities and suburbs the firm actually staffs in Australia
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Enquiries that state parenting, property or both before the first call in Australia
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Fee and GST wording that matches what the firm really charges in Australia
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Source data on each consult, so spend is judged on matters opened rather than clicks in Australia
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Reviews and profile pages kept consistent with the firm's professional rules in Australia
This is family law marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about family law marketing? We have got honest answers in Australia.
Who is this page for?
The principal, practice manager or intake lead of an Australian family law firm. It is written for people running a practice, not for individuals looking for legal advice. If you need advice about your own separation, please contact a solicitor directly.
Are you a law firm?
No. HeyLead is a marketing agency that handles search, ads and websites. Your firm stays the lawyer, gives the advice and remains responsible for advertising compliance with its state or territory regulator. We never present ourselves as solicitors in Australia.
Which regulator does the site name?
The one that governs your practice, which is the law society or legal regulator in your state or territory. We do not paste a single national badge across every city page. Any registration details shown on the site are ones the firm actually holds in Australia.
Do you promise case outcomes?
No. Outcomes belong to the client's matter and the court, not to marketing. What we offer is better visibility, calmer pages, faster follow-up and tracking that shows which searches led to booked consults in Australia.
How do you qualify enquiries?
Forms and call scripts ask whether the matter concerns children, property or both, plus suburb and whether court documents already exist. That lets intake triage before a solicitor spends time, without asking people to tell their whole story on a web form in Australia.
How do you handle enquiries that mention family violence?
Those enquiries need a careful response and referral information chosen by the firm. We do not target ads at people because of their circumstances, and we keep site wording measured and factual. Your intake team decides how those calls are handled in Australia.
Does Western Australia need different handling?
Yes, where it matters. Western Australia has its own Family Court alongside the federal courts, so pages for Perth practices should be checked by the firm to describe the right forum. We flag the point and your solicitors confirm the wording.
Can you work with our existing reviews?
Yes. We help you request and answer reviews in a way that fits the rules applying to your practice and never touches client details. What the firm displays publicly on its site and profiles remains the firm's decision in Australia.
Do we need an office in every city we target?
Coverage follows the offices and desks the firm actually staffs. We do not invent a chambers address to appear in another capital. Where the firm offers remote consults, we describe that honestly on the page in Australia.
How is reporting done?
Monthly, with GST noted where it applies. Reports tie calls and forms to source, matter type and, where you can share the outcome, booked consults, so spend is judged on consults and not on clicks in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Talk About Your Intake
If you run an Australian family law practice and want more consults that suit your solicitors, get in touch and we will look at how enquiries reach you today.